Is rattan garden chairs profitable to sell on Amazon United Kingdom?

The niche generates £28K/yr across 66 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +142.2%. Flapen's verdict: Worth a look (61/100).

How competitive is the rattan garden chairs niche?

31 brands and 36 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in rattan garden chairs?

Top complaints mined from reviews: Assembly/Installation, Cushion, Size-Overall. The return rate is 0.2%.

When does demand for rattan garden chairs peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.9× the quietest.

What does it cost to enter the rattan garden chairs niche?

Listings span £24.52–£312.45; the average listing price is £104.08 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.

rattan garden chairs

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+142.2%

90-day search growth — must beat 0% to launch

Review moat

Great217.29

avg incumbent reviews — the moat a new listing must climb

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£104.08

avg listing price — sweet spot $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Price range

Okay£24.52–£312.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£28K

£28K/yr · 71K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals Trending High Price

According to Flapen's Amazon United Kingdom niche tracking, rattan garden chairs is a £28K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

rattan garden chairs market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: £10K–£26K; units × avg price
Conversion rate: 0.4%
Avg BSR: #567
Page quality: 0%
Prime: 24%
Sponsored: 95%
Out of stock: 18.4%
Avg brand age: 38 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

74%

Top 20: 96%

Top-5 click share

30%

Top 20: 69%

Open market

23%

Yaheetech40%
Outsunny14%
MFSTUDIO8%
CASARIA7%
tectake5%
COSTWAY3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +142.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.9×

Open Trend

Top rattan garden chairs search terms

rattan garden chairs52K/yr +158.8%0.3% conv.
garden armchair14K/yr +112.7%0.1% conv.
rattan armchair5K/yr +47.4%0.1% conv.

All search terms

Top rattan garden chairs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside Grey

Yaheetech£54.624.5★65 rev

Yaheetech Rattan Garden Chairs Set of 2 Outdoor Garden Armchairs with Cushions Armrests High Backrest Handwoven Rattan for Patio Garden Balcony Brown/Beige

Yaheetech£65.744.1★35 rev

MFSTUDIO Garden Chairs Set of 2 Outdoor Wicker Rattan Chairs with Cushions Conversation Set for Patio Backyard Garden and Poolside

MFSTUDIO£84.694.1★82 rev

Yaheetech 3-Piece Rattan Garden Set Outdoor Patio Conversation Furniture Woven Chairs & 1 Side Table with Cushions for Bistro/Porch/Garden/Deck/Courtyard Black/Grey

Yaheetech£64.194.6★872 rev

Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside Brown

Yaheetech£47.424.5★65 rev

Newest

by launch date

COSTWAY PE Rattan Garden Chair Outdoor Armchair Wicker Lounge Chairs with Soft Cushion Heavy Duty Metal Frame Patio Dining Chair for Backyard Porch Balcony & Living Room (Gray 68 x 84 x 87 cm)

COSTWAY£69.4821 rev

2mo ago

Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside 58 x 62.5 x 94.5 cm Grey

Yaheetech£55.3465 rev

3mo ago

Yaheetech Rattan Garden Chairs Set of 2 Outdoor Garden Armchairs with Cushions Armrests High Backrest Handwoven Rattan for Patio Garden Balcony Brown/Beige

Yaheetech£65.7435 rev

4mo ago

Yaheetech Rattan Garden Chairs Set of 2 Outdoor Garden Armchairs with Cushions Armrests High Backrest Handwoven Rattan for Patio Garden Balcony Black/Gray

Yaheetech£66.1835 rev

4mo ago

Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside Grey

Yaheetech£54.6265 rev

5mo ago

What buyers say about rattan garden chairs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent product”

Comfort-Overall16%

“Really comfortable”

Value For Money14%

“great value for Money”

Assembly/Installation12%

“Easy to put together”

Strength10%

“Nice sturdy chairs”

Cushion5%

“the cushions are very soft”

Design-Overall2%

“It looks really stylish”

Advertised Vs Actual Product2%

“was better than I expected”

Size-Overall1%

“Great size”

Instructions/User Manual/Troubleshooting1%

“the instructions were clear”

What buyers complain about

Assembly/Installation25%

“Difficult to put together”

Cushion6%

“The seat cushion is fairly thin”

Size-Overall5%

“are quite big”

Instructions/User Manual/Troubleshooting5%

“Awful instructions”

Quality-Overall4%

“Quality is low especially for the price not very satisfied with this product”

Alignment4%

“so far one of the holes doesnt line up”

Value For Money3%

“Price Dropped as soon as I bought it”

Design-Overall1%

“Look cheep”

Durability1%

“the chair broke the first time I sat on it”

Flexibility1%

“The elastic eventually breaks”

Top return reasons

Defective Material/Parts17%

Size-Overall14%

Assembly/Installation10%

Quality-Overall9%

Cushion7%

Color4%

Mechanism Issues4%

Advertised Vs Actual Product3%

Instructions/User Manual/Troubleshooting3%

Height3%

Common questions

Is rattan garden chairs profitable to sell on Amazon United Kingdom?: The niche generates £28K/yr across 66 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +142.2%. Flapen's verdict: Worth a look (61/100).
How competitive is the rattan garden chairs niche?: 31 brands and 36 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in rattan garden chairs?: Top complaints mined from reviews: Assembly/Installation, Cushion, Size-Overall. The return rate is 0.2%.
When does demand for rattan garden chairs peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.9× the quietest.
What does it cost to enter the rattan garden chairs niche?: Listings span £24.52–£312.45; the average listing price is £104.08 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.