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Rattan Garden Chairs

Maybe

Returns run at only 0.2% of orders. But buyers convert on only 0.4% of searches, so Rattan Garden Chairs is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£28K/yr71K searches / yr
90-day growth
+142.2%search demand this quarter
Competition
30%top-5 click share · 31 brands · 36 sellers

Flapen Score

Rattan Garden Chairs against its category

The dotted line is the Home & Garden average. Past it, Rattan Garden Chairs is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rattan Garden Chairs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rattan Garden Chairs 71K times last year and spent an estimated £28K. The top 5 brands take 74% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +142.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+142.2%
Conversion, latest week
0.4%
Market size, estimated
£28Ka year
Peak month
May12.9× the quietest month
Top search term
rattan garden chairs52K searches a year

02 · Price

A sale here is worth £104.08.

Listings sell for £104.08 on average, from £24.52 to £312.45. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £104.08 that is £0 to £10K a year per listing.

Average price
£104.08above the $15 to $100 sweet spot
Price range
£24.52–£312.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #567 within Garden Furniture & Accessories. It carries 217 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
24%
Out of stock, average day
18.4%
Average rank
#567in Garden Furniture & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
217per listing
Listings tracked
66

04 · Newcomers

Amazon counts 9 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
9Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rattan Garden Chairs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£560£1K£2K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

36

Top-5 brand share

74%

Top 20: 96%

Top-5 click share

30%

Top 20: 69%

Open market

23%

  • Yaheetech40%
  • Outsunny14%
  • MFSTUDIO8%
  • CASARIA7%
  • tectake5%
  • COSTWAY3%

Demand

Rattan Garden Chairs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.9×

Search terms

Top Rattan Garden Chairs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rattan garden chairs52K/yr
  • garden armchair14K/yr
  • rattan armchair5K/yr

Reviews and returns

What reviews say buyers love and hate about Rattan Garden Chairs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation25%−0.12

Difficult to put together

Difficult to build

Difficult to assemble

Cushion6%−0.03

The seat cushion is fairly thin

has no real padding in it

The cushion are quite thin too

Size-Overall5%−0.08

are quite big

they are smaller

Didnt fit together properly

Instructions/User Manual/Troubleshooting5%−0.10

Awful instructions

The instructions are not clear

Arrived with no instructions

Quality-Overall4%+1.31

Quality is low especially for the price not very satisfied with this product

Poor quality

Quality Control Issues

Love

Quality-Overall19%+1.31

Excellent product

The build quality feels solid too

This is emergent quality

Comfort-Overall16%+1.60

Really comfortable

Great set of chairs very comfortable

Comfortable chair

Value For Money14%+0.95

great value for Money

Fantastic price

Excellent Value

Assembly/Installation12%−0.12

Easy to put together

No assembly required

Easy to assemble

Strength10%+0.62

Nice sturdy chairs

Strong, solid chair

Very strong

Return

0.2% Return rate 29% Fixable by listing

Defective Material/Parts17%█▁▆▅▂▄
Size-Overall14%█▂▃▅▃▄

are quite big

they are smaller

Didnt fit together properly

Assembly/Installation10%▁█▃▃▄▃

Difficult to put together

Difficult to build

Difficult to assemble

Quality-Overall9%▁█▄▄▃█

Quality is low especially for the price not very satisfied with this product

Poor quality

Quality Control Issues

Cushion7%▁▁▅▄▇█

The seat cushion is fairly thin

has no real padding in it

The cushion are quite thin too

FAQ

Common Rattan Garden Chairs questions

Answered from the same tracked data.