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Rattan Chair

Maybe

Returns run at only 0.1% of orders. But buyers convert on only 0.4% of searches, so Rattan Chair is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£106K/yr302K searches / yr
90-day growth
+65.4%search demand this quarter
Competition
24%top-5 click share · 44 brands · 48 sellers

Flapen Score

Rattan Chair against its category

The dotted line is the Home & Garden average. Past it, Rattan Chair is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rattan Chair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rattan Chair 302K times last year and spent an estimated £106K. The top 5 brands take 60% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+65.4%
Conversion, latest week
0.4%
Market size, estimated
£106Ka year
Peak month
May5.3× the quietest month
Top search term
rattan garden chairs52K searches a year

02 · Price

A sale here is worth £97.29.

Listings sell for £97.29 on average, from £24.52 to £349.16. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £97.29 that is £0 to £10K a year per listing.

Average price
£97.29inside the $15 to $100 sweet spot
Price range
£24.52–£349.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #440 within Garden Furniture & Accessories. It carries 176 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
20%
Out of stock, average day
21.2%
Average rank
#440in Garden Furniture & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
96

04 · Newcomers

Amazon counts 11 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
11Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rattan Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

48

Top-5 brand share

60%

Top 20: 87%

Top-5 click share

24%

Top 20: 56%

Open market

37%

  • Yaheetech32%
  • Outsunny11%
  • MFSTUDIO6%
  • CASARIA6%
  • tectake4%
  • DKIEI3%

Demand

Rattan Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.3×

Search terms

Top Rattan Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rattan garden chairs52K/yr
  • rattan chair38K/yr
  • garden rattan chair16K/yr
  • rattan chairs outdoor24K/yr
  • rattan chairs23K/yr
  • garden armchair14K/yr
  • wicker chair26K/yr
  • rattan garden chair14K/yr
  • rattan dining chairs20K/yr
  • wicker chairs for garden11K/yr

Reviews and returns

What reviews say buyers love and hate about Rattan Chair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation27%−0.16

difficult to put together

Difficult to build

Difficult to assemble

Size-Overall6%−0.08

are quite big

Didnt fit together properly

Maybe a tad small

Cushion5%−0.03

Definitely need a cushion

The cushion are quite thin too

Cushion could be thicker

Alignment4%−0.06

Screw holes out of line

Alignment issues

parts did not align well at first

Value For Money4%+1.09

Not happy at all with it considering they were not cheap

should have known they would be rubbish given the low price

It looks much more expensive than it actually is

Love

Quality-Overall18%+1.28

A great set for the price I am amazed at the quality

Excellent product

This is emergent quality

Value For Money15%+1.09

Amazing value

Fantastic price

great value for Money

Comfort-Overall15%+1.50

So comfy

Great set of chairs very comfortable

Chair comfortable

Assembly/Installation14%−0.16

Easy assembly

Easy to put together

Easy to assemble

Strength10%+0.63

This chair is amazing comfortable sturdy

Nice sturdy chairs

Very strong

Return

0.1% Return rate 37% Fixable by listing

Defective Material/Parts17%█▄▆▅▃▃
Size-Overall17%▇▇▅█▇▆

are quite big

Didnt fit together properly

Maybe a tad small

Quality-Overall10%▁▅▅▅▆█

Not best quality for new product

Quality Control Issues

Poor quality

Color9%█▃▃▃▃▂
Assembly/Installation8%▁▇▆▅▇█

difficult to put together

Difficult to build

Difficult to assemble

FAQ

Common Rattan Chair questions

Answered from the same tracked data.