Is rattan chair profitable to sell on Amazon United Kingdom?

The niche generates £106K/yr across 96 tracked products. 11 of 28 products launched in the last 360 days are still selling. 90-day search growth is +65.4%. Flapen's verdict: Worth a look (64/100).

How competitive is the rattan chair niche?

44 brands and 48 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in rattan chair?

Top complaints mined from reviews: Assembly/Installation, Size-Overall, Cushion. The return rate is 0.1%.

When does demand for rattan chair peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.3× the quietest.

What does it cost to enter the rattan chair niche?

Listings span £24.52–£349.16; the average listing price is £97.29 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.

rattan chair

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Review moat

Great175.51

avg incumbent reviews — the moat a new listing must climb

Growth

Great+65.4%

90-day search growth — must beat 0% to launch

Avg price

Great£97.29

avg listing price — sweet spot $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay£106K

£106K/yr · 302K searches

Price range

Bad£24.52–£349.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, rattan chair is a £106K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

rattan chair market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £73K–£97K; units × avg price
Conversion rate: 0.4%
Avg BSR: #440
Page quality: 0%
Prime: 20%
Sponsored: 94%
Out of stock: 21.2%
Avg brand age: 39 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

Top-5 brand share

60%

Top 20: 87%

Top-5 click share

24%

Top 20: 56%

Open market

37%

Yaheetech32%
Outsunny11%
MFSTUDIO6%
CASARIA6%
tectake4%
DKIEI3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +65.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.3×

Open Trend

Top rattan chair search terms

rattan garden chairs52K/yr +158.8%0.3% conv.
rattan chair38K/yr +17.7%0.1% conv.
garden rattan chair16K/yr +136.6%0.3% conv.
rattan chairs outdoor24K/yr +39.1%0.4% conv.
rattan chairs23K/yr +53.2%0.2% conv.
garden armchair14K/yr +112.7%0.1% conv.
wicker chair26K/yr +17.5%0.1% conv.
rattan garden chair14K/yr +54.8%0.2% conv.
rattan dining chairs20K/yr +9.8%0.1% conv.
wicker chairs for garden11K/yr +67.2%0.1% conv.

All search terms

Top rattan chair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside Brown

Yaheetech£47.424.5★65 rev

Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside Grey

Yaheetech£54.624.5★65 rev

Yaheetech 3-Piece Rattan Garden Set Outdoor Patio Conversation Furniture Woven Chairs & 1 Side Table with Cushions for Bistro/Porch/Garden/Deck/Courtyard Black/Grey

Yaheetech£64.194.6★872 rev

Yaheetech Rattan Garden Chairs Set of 2 Outdoor Garden Armchairs with Cushions Armrests High Backrest Handwoven Rattan for Patio Garden Balcony Brown/Beige

Yaheetech£65.744.1★35 rev

MFSTUDIO Garden Chairs Set of 2 Outdoor Wicker Rattan Chairs with Cushions Conversation Set for Patio Backyard Garden and Poolside

MFSTUDIO£84.694.1★82 rev

Newest

by launch date

COSTWAY PE Rattan Garden Chair Outdoor Armchair Wicker Lounge Chairs with Soft Cushion Heavy Duty Metal Frame Patio Dining Chair for Backyard Porch Balcony & Living Room (Gray 68 x 84 x 87 cm)

COSTWAY£69.4821 rev

2mo ago

Yaheetech Rattan Garden Chairs Set of 2 Outdoor Garden Armchairs with Cushions Armrests High Backrest Handwoven Rattan for Patio Garden Balcony Brown/Beige

Yaheetech£65.7435 rev

4mo ago

Yaheetech Rattan Garden Chairs Set of 2 Outdoor Garden Armchairs with Cushions Armrests High Backrest Handwoven Rattan for Patio Garden Balcony Black/Gray

Yaheetech£66.1835 rev

4mo ago

Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside Grey

Yaheetech£54.6265 rev

5mo ago

PHI VILLA Garden Chairs Set of 4 Outdoor Dining Chairs Rope Rattan Patio Chairs Armchair Set with Extra Thick 8cm Cushions and E-coating Metal Frame for Backyard Porch Poolside Beige

PHI VILLA£207.6311 rev

5mo ago

What buyers say about rattan chair

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“A great set for the price I am amazed at the quality”

Value For Money15%

“Amazing value”

Comfort-Overall15%

“So comfy”

Assembly/Installation14%

“Easy assembly”

Strength10%

“This chair is amazing comfortable sturdy”

Cushion5%

“the cushions are very soft”

Design-Overall2%

“It looks really stylish”

Instructions/User Manual/Troubleshooting2%

“the instructions were clear”

Size-Overall2%

“Fits the chair perfectly”

Advertised Vs Actual Product1%

“Just what I needed”

What buyers complain about

Assembly/Installation27%

“difficult to put together”

Size-Overall6%

“are quite big”

Cushion5%

“Definitely need a cushion”

Alignment4%

“Screw holes out of line”

Value For Money4%

“Not happy at all with it considering they were not cheap”

Quality-Overall3%

“Not best quality for new product”

Instructions/User Manual/Troubleshooting2%

“The instructions are terrible”

Rusts/Corrodes1%

“as damage to the powder coating will make it more susceptible to rust”

Strength1%

“plastic screw piece weak”

Mounting1%

“Don't tighten the bolts until they are all in place otherwise the last bolt is out of line”

Top return reasons

Defective Material/Parts17%

Size-Overall17%

Quality-Overall10%

Color9%

Assembly/Installation8%

Comfort-Overall4%

Height4%

Material Quality4%

Advertised Vs Actual Product4%

Alignment3%

Common questions

Is rattan chair profitable to sell on Amazon United Kingdom?: The niche generates £106K/yr across 96 tracked products. 11 of 28 products launched in the last 360 days are still selling. 90-day search growth is +65.4%. Flapen's verdict: Worth a look (64/100).
How competitive is the rattan chair niche?: 44 brands and 48 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in rattan chair?: Top complaints mined from reviews: Assembly/Installation, Size-Overall, Cushion. The return rate is 0.1%.
When does demand for rattan chair peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.3× the quietest.
What does it cost to enter the rattan chair niche?: Listings span £24.52–£349.16; the average listing price is £97.29 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.