Rat Poisoning
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 97% of clicks, so Rat Poisoning is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £2.8M/yr1.8M searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 9 sellers
Flapen Score
Rat Poisoning against its category
The dotted line is the Home & Garden average. Past it, Rat Poisoning is stronger. Inside it, weaker.
Market
The Rat Poisoning market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rat Poisoning 1.8M times last year and spent an estimated £2.8M. The top 5 brands take 97% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £2.8Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- rat poisoning super strength694K searches a year
02 · Price
A sale here is worth £9.74.
Listings sell for £9.74 on average, from £5.02 to £16.68. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At £9.74 that is £146K to £195K a year per listing.
- Average price
- £9.74under the $15 to $100 sweet spot
- Price range
- £5.02–£16.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £146K–£195K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Plant Protection & Pest Control. It carries 3,331 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Plant Protection & Pest Control
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,331per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Rat Poisoning products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ROSHIELD- Rat/Mouse Poisoning Poison Blocks 300g Super Strength Single-Feed Fast Acting Rat & Mouse Killer Rat Poison Block Bait - Indoor Outdoor For Rodent Bait Station Refill Packs
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 4,341
- Age
- 8y ago
Pest X Pro Predator Rat Poisoning Super Strength (6 Pack) - Powerful Single Feed Rat & Mouse Poison - Brodifacoum in Easy To Use Sachets - Indoor & Outdoor Rodent Control - Venom Bait Box Refill
- Price
- £5.44
- Rating
- 4.3/5
- Reviews
- 631
- Age
- 1y ago
NOPE! Rat Poisoning Super Strength 6 x 25g | Rat & Mouse Killer Grain Bait Single Feed Quick-Acting for Indoor & Outdoor in All Weather
- Price
- £5.02
- Rating
- 4.3/5
- Reviews
- 534
- Age
- 1y ago
RatKil Rat Poison (6 x25g) Rat Bait & Mouse Poison Grain - Strongest Maximum Strength Rodent Killer - Fast Acting All Weather Single Feed Bait Sachets
- Price
- £6.76
- Rating
- 4.3/5
- Reviews
- 15,793
- Age
- 5y ago
Pest Expert Advanced Rat & Mouse Poisoning Bait Blocks (1.2kg) Strongest Super Strength Rat Poison Fast-Acting Single Feed Rodent Killer (4 x 300g - 60 Bait Blocks)
- Price
- £16.68
- Rating
- 4.6/5
- Reviews
- 1,118
- Age
- 6y ago
Trending
estimated 90-day click momentumPest X Pro Predator Rat Poisoning Super Strength (6 Pack) - Powerful Single Feed Rat & Mouse Poison - Brodifacoum in Easy To Use Sachets - Indoor & Outdoor Rodent Control - Venom Bait Box Refill
- Price
- £5.44
- Rating
- 4.3/5
- Reviews
- 631
- Age
- 1y ago
ROSHIELD Brodifacoum 300g (15x20) Maximum Strength Rat Poisoning Mouse Poisoning Single-Feed Fast Acting Rat & Mouse Killer Rat Poison Block Bait - All Weather Bait Station Refill Packs
- Price
- £6.82
- Rating
- 4.5/5
- Reviews
- 1,284
- Age
- 4y ago
NOPE! Rat Poisoning Super Strength 6 x 25g | Rat & Mouse Killer Grain Bait Single Feed Quick-Acting for Indoor & Outdoor in All Weather
- Price
- £5.02
- Rating
- 4.3/5
- Reviews
- 534
- Age
- 1y ago
ROSHIELD- Rat/Mouse Poisoning Poison Blocks 700g Super Strength Single-Feed Fast Acting Rat & Mouse Killer Rat Poison Block Bait - Indoor Outdoor For Rodent Bait Station Refill Packs
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 8y ago
ROSHIELD - 2X PRE-BAITED Anti Rat Solution Kit | Pre Bait Boxes | indoor/Outdoor Fast & Safe Infestation Control | Rat Poisoning Super Strength | Rodent Poisoning | READY -TO USE 2 Pack
- Price
- £14.22
- Rating
- 4.4/5
- Reviews
- 6,250
- Age
- 1y ago
Newest
by launch date
Rat Poison Super Strength (6 x 25g) Bait & Mouse Killer Grain Extra Strong Maximum Power Rodent Control Quick Acting All-Weather Single Feed Bait Packs.
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 9mo ago
Pest X Pro Predator Rat Poisoning Super Strength (6 Pack) - Powerful Single Feed Rat & Mouse Poison - Brodifacoum in Easy To Use Sachets - Indoor & Outdoor Rodent Control - Venom Bait Box Refill
- Price
- £5.44
- Rating
- 4.3/5
- Reviews
- 631
- Age
- 1y ago
NOPE! Rat Poisoning Super Strength 6 x 25g | Rat & Mouse Killer Grain Bait Single Feed Quick-Acting for Indoor & Outdoor in All Weather
- Price
- £5.02
- Rating
- 4.3/5
- Reviews
- 534
- Age
- 1y ago
ROSHIELD - 2X PRE-BAITED Anti Rat Solution Kit | Pre Bait Boxes | indoor/Outdoor Fast & Safe Infestation Control | Rat Poisoning Super Strength | Rodent Poisoning | READY -TO USE 2 Pack
- Price
- £14.22
- Rating
- 4.4/5
- Reviews
- 6,250
- Age
- 1y ago
ROSHIELD Brodifacoum 300g (15x20) Maximum Strength Rat Poisoning Mouse Poisoning Single-Feed Fast Acting Rat & Mouse Killer Rat Poison Block Bait - All Weather Bait Station Refill Packs
- Price
- £6.82
- Rating
- 4.5/5
- Reviews
- 1,284
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
9
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Roshield47%
- Pest Expert15%
- Pest-X Pro12%
- NOPE!12%
- Ratkil11%
- H HYDRO SIP3%
Demand
Rat Poisoning search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Rat Poisoning search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rat poisoning super strength694K/yr
- rat poison252K/yr
- rat poisoning189K/yr
- mouse poisoning indoor124K/yr
- rat117K/yr
- rat bait65K/yr
- rat poisoning blocks50K/yr
- rat killer47K/yr
- mouse poison60K/yr
- rat poisoning super strength outdoors23K/yr
Reviews and returns
What reviews say buyers love and hate about Rat Poisoning
We read the reviews and the return reasons for every product selling here.
“Doesnt work very well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rat Poisoning questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data