Rat Poisoning

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+9.5%

Conversion, latest week

15.6%

Market size, estimated

£2.8Ma year

Peak month

November1.6× the quietest month

Top search term

rat poisoning super strength694K searches a year

Listings sell for £9.74 on average, from £5.02 to £16.68. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At £9.74 that is £146K to £195K a year per listing.

Average price

£9.74under the $15 to $100 sweet spot

Price range

£5.02–£16.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

15,000–20,000

Revenue per listing a year

£146K–£195K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Plant Protection & Pest Control. It carries 3,331 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

18%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#9in Plant Protection & Pest Control

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,331per listing

Listings tracked

11

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months