rat poisoning
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.8M£2.8M/yr · 1.8M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,330.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad£5.02–£16.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rat poisoning is a £2.8M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
rat poisoning market data
- Units sold / yr
- 250K–300K
- avg 15,000–20,000/product
- Revenue / yr
- £2.4M–£2.9M
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 18%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
9
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Roshield47%
- Pest Expert15%
- Pest-X Pro12%
- NOPE!12%
- Ratkil11%
- H HYDRO SIP3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top rat poisoning search terms
- rat poisoning super strength694K/yr
- rat poison252K/yr
- rat poisoning189K/yr
- mouse poisoning indoor124K/yr
- rat117K/yr
- rat bait65K/yr
- rat poisoning blocks50K/yr
- rat killer47K/yr
- mouse poison60K/yr
- rat poisoning super strength outdoors23K/yr
Top rat poisoning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROSHIELD- Rat/Mouse Poisoning Poison Blocks 300g Super Strength Single-Feed Fast Acting Rat & Mouse Killer Rat Poison Block Bait - Indoor Outdoor For Rodent Bait Station Refill Packs
Roshield£7.414.4★4,341 rev
Pest X Pro Predator Rat Poisoning Super Strength (6 Pack) - Powerful Single Feed Rat & Mouse Poison - Brodifacoum in Easy To Use Sachets - Indoor & Outdoor Rodent Control - Venom Bait Box Refill
Pest-X Pro£5.444.3★631 rev
NOPE! Rat Poisoning Super Strength 6 x 25g | Rat & Mouse Killer Grain Bait Single Feed Quick-Acting for Indoor & Outdoor in All Weather
NOPE!£5.024.3★534 rev
RatKil Rat Poison (6 x25g) Rat Bait & Mouse Poison Grain - Strongest Maximum Strength Rodent Killer - Fast Acting All Weather Single Feed Bait Sachets
Ratkil£6.764.3★15,793 rev
Pest Expert Advanced Rat & Mouse Poisoning Bait Blocks (1.2kg) Strongest Super Strength Rat Poison Fast-Acting Single Feed Rodent Killer (4 x 300g - 60 Bait Blocks)
Pest Expert£16.684.6★1,118 rev
Newest
by launch date
Rat Poison Super Strength (6 x 25g) Bait & Mouse Killer Grain Extra Strong Maximum Power Rodent Control Quick Acting All-Weather Single Feed Bait Packs.
H HYDRO SIP£6.18240 rev
Pest X Pro Predator Rat Poisoning Super Strength (6 Pack) - Powerful Single Feed Rat & Mouse Poison - Brodifacoum in Easy To Use Sachets - Indoor & Outdoor Rodent Control - Venom Bait Box Refill
Pest-X Pro£5.44631 rev
NOPE! Rat Poisoning Super Strength 6 x 25g | Rat & Mouse Killer Grain Bait Single Feed Quick-Acting for Indoor & Outdoor in All Weather
NOPE!£5.02534 rev
ROSHIELD - 2X PRE-BAITED Anti Rat Solution Kit | Pre Bait Boxes | indoor/Outdoor Fast & Safe Infestation Control | Rat Poisoning Super Strength | Rodent Poisoning | READY -TO USE 2 Pack
Roshield£14.226,250 rev
ROSHIELD Brodifacoum 300g (15x20) Maximum Strength Rat Poisoning Mouse Poisoning Single-Feed Fast Acting Rat & Mouse Killer Rat Poison Block Bait - All Weather Bait Station Refill Packs
Roshield£6.821,284 rev
Trending
90-day click momentumPest X Pro Predator Rat Poisoning Super Strength (6 Pack) - Powerful Single Feed Rat & Mouse Poison - Brodifacoum in Easy To Use Sachets - Indoor & Outdoor Rodent Control - Venom Bait Box Refill
Pest-X Pro£5.444.3★
ROSHIELD Brodifacoum 300g (15x20) Maximum Strength Rat Poisoning Mouse Poisoning Single-Feed Fast Acting Rat & Mouse Killer Rat Poison Block Bait - All Weather Bait Station Refill Packs
Roshield£6.824.5★
NOPE! Rat Poisoning Super Strength 6 x 25g | Rat & Mouse Killer Grain Bait Single Feed Quick-Acting for Indoor & Outdoor in All Weather
NOPE!£5.024.3★
ROSHIELD- Rat/Mouse Poisoning Poison Blocks 700g Super Strength Single-Feed Fast Acting Rat & Mouse Killer Rat Poison Block Bait - Indoor Outdoor For Rodent Bait Station Refill Packs
Roshield£12.554.6★
ROSHIELD - 2X PRE-BAITED Anti Rat Solution Kit | Pre Bait Boxes | indoor/Outdoor Fast & Safe Infestation Control | Rat Poisoning Super Strength | Rodent Poisoning | READY -TO USE 2 Pack
Roshield£14.224.4★
What buyers say about rat poisoning
What buyers praise and complain about, mined from review topics.What buyers love
“As Advertised”
“Works fine”
“Good quality and arrived very quickly”
“Convenient and easy”
“Excellent value”
“Gets rid of pests easily no mess very good product will purchase again as and when needed”
“still going strong”
“That the blocks work”
“Clear instructions”
“Excellent product easy to fit and works well”
What buyers complain about
“Doesnt work very well”
“Not worth it at all”
“it wasn't even eaten by the pest”
“even 3 weeks later”
“Not as strong as I hoped”
“Complete rubbish”
“Absolute waste, doesnt do anything as mentioned”
“Then started to smell”
“The blocks were larger than the others l had previously used”
“It's neither poisonous nor does it repel rodents”
Top return reasons
Common questions
- Is rat poisoning profitable to sell on Amazon United Kingdom?
- The niche generates £2.8M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the rat poisoning niche?
- 6 brands and 9 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in rat poisoning?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Pest/Insect Control. The return rate is 0.3%.
- When does demand for rat poisoning peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the rat poisoning niche?
- Listings span £5.02–£16.68; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 3,331 reviews — the moat a new listing must climb.