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Rat Bait Boxes

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 98% of clicks, so Rat Bait Boxes is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£347K/yr253K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
60%top-5 click share · 6 brands · 31 sellers

Flapen Score

Rat Bait Boxes against its category

The dotted line is the Home & Garden average. Past it, Rat Bait Boxes is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rat Bait Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rat Bait Boxes 253K times last year and spent an estimated £347K. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £347K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
10.9%
Market size, estimated
£347Ka year
Peak month
May1.6× the quietest month
Top search term
rat bait box61K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £6.03 to £19.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £12.55 that is £13K to £16K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£6.03–£19.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #75 within Plant Protection & Pest Control. It carries 1,788 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#75in Plant Protection & Pest Control
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,788per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rat Bait Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

31

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Roshield61%
  • Pest-X Pro25%
  • The Big Cheese6%
  • Mice&Co3%
  • READY STEADY DEFEND3%
  • Opkill2%

Demand

Rat Bait Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Rat Bait Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rat bait box61K/yr
  • bait box33K/yr
  • rat bait station27K/yr
  • rat poisoning bait box15K/yr
  • rat boxes for outdoors and bait12K/yr
  • rat bait boxes for outside12K/yr
  • rat box11K/yr
  • rat poison box11K/yr
  • bait station8K/yr
  • rat poison/bait/box outdoor6K/yr

Reviews and returns

What reviews say buyers love and hate about Rat Bait Boxes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control16%−0.02

Firstly the box didn't work as the rat

Doesn't work for a large rat

Trap wont reset

Size-Overall15%−0.20

Too small

Small for rats

But not fit for purpose

Functionality-Overall14%−0.24

Ineffective in my experience

Not worked as expected

Did not work

Value For Money7%+0.20

I should have gone for something more expensive

The price seems a little expensive

Not worth it at all

Ease Of Use5%+1.37

not so easy to open

Sadly I can not use this

this seems harder than that

Love

Quality-Overall19%+1.55

solid build quality

The build quality seems decent enough

Decent quality

Ease Of Use17%+1.37

Convenient and easy

easy to empty

Easy to bait

Advertised Vs Actual Product12%+0.80

Product as advertised

As described

Does what it claims

Value For Money10%+0.20

Excellent value for money

Good Value

Good value for money

Pest/Insect Control8%−0.02

Great traps

also good for mice

no rats they work well

Return

0.8% Return rate 51% Fixable by listing

Size-Overall34%▅▆▆██▇

Too small

Small for rats

But not fit for purpose

Functionality-Overall19%█▅█▄▅▅

Ineffective in my experience

Not worked as expected

Did not work

Defective Material/Parts10%▆▆█▇▄█
Advertised Vs Actual Product10%█▆▅▇▆▆

Abit disappointed & misleading

please note a difference with product picture

Not what was described

Pest/Insect Control4%▄█▂▆▃▃

Firstly the box didn't work as the rat

Doesn't work for a large rat

Trap wont reset

FAQ

Common Rat Bait Boxes questions

Answered from the same tracked data.