rangoli
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible74.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.52–£28.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£5K£5K/yr · 62K searches
According to Flapen's Amazon United Kingdom niche tracking, rangoli is a £5K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
rangoli market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £16K–£21K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #5,662
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 31%
- Out of stock
- 29.5%
- Avg brand age
- 37 months
- Avg seller age
- 234 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
21
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
27%
- Baker Ross24%
- Indiabazaar14%
- Nakleo12%
- Bnesi12%
- Craftplay6%
- SWACRAFT5%
Demand
Weekly Amazon search volume, last 38 weeks — +19.2% search growth over the last 90 days.Top rangoli search terms
- rangoli stencils19K/yr
- rangoli20K/yr
- rangoli mat9K/yr
- rangoli stickers4K/yr
- rangoli kit5K/yr
- diwali rangoli5K/yr
Top rangoli products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baker Ross FE763 Rangoli Stencils - Pack of 8 Washable Stencils for Kids to Decorate Cards Pictures Painting and Printing Projects
Baker Ross£4.474.2★131 rev
NAKLEO Painting Stencils for Kids 8 Pcs Set 15x15cm Mandals Rangoli Children Creative Drawing Templates Plastic and Reusable DIY Decoration Arts and Crafts Paper Wall Wood Fabric
Nakleo£6.934.6★663 rev
Bnesi Wooden DIY Floral Rangoli Mat Easy to Use or to Fill Rangoli Template Rangoli Decorative Boards for Indian Traditional Festival New Year Decor (Wood Floral)
Bnesi£10.974.0★186 rev
Rangoli Stencils Reusable MDF Wooden Base Diwali Decorations Easy to Fill Rangoli Stencil Tool Indian Mandala DIY Art Template for Home Floor Tile Décor Craft Projects Gift (12 Inch - Design 12)
Indiabazaar£9.834.7★8 rev
Washable Plastic Stencils Mandala Pack - 6 Stencils Included in Varied Patterns - 15cm x 15cm
Craftplay£3.524.5★31 rev
Newest
by launch date
SATVIK Craftsman - Set of 10 Rangoli Color Bottles with Nozzle | Stone Powder Base | Easy to Store | Decorative Art Sand for Home Party & Seasonal Décor | Multicolor Kit (No Gulal Not for Skin)
SATVIK£28.210 rev
Rangoli Stencils Reusable MDF Wooden Base Diwali Decorations Easy to Fill Rangoli Stencil Tool Indian Mandala DIY Art Template for Home Floor Tile Décor Craft Projects Gift (12 Inch - Design 17)
Indiabazaar£9.798 rev
Garden Of Arts Assorted Rangoli Colors Set 12 Bottles Multicolor
Garden Of Arts£22.322 rev
16 Pcs Mandala Stencils for Diwali Rangoli Stencils Reusable PET Plastic Painting Templates for Rangoli Wall Glass Decor Crafts & Festival Celebration
Zidoley£7.413 rev
Acrylic Yellow Floor Rangoli Combo with Red Laxmi Charan Paduka Traditional Indian Wall & Floor Sticker for Diwali Pooja Temple & Home Decor Festival Gift 8 Inch Acrylic Rangoli
SWACRAFT£4.730 rev
Trending
90-day click momentumRangoli Stencils Reusable MDF Wooden Base Diwali Decorations Easy to Fill Rangoli Stencil Tool Indian Mandala DIY Art Template for Home Floor Tile Décor Craft Projects Gift (12 Inch - Design 17)
Indiabazaar£9.794.7★
SATVIK Craftsman - Set of 10 Rangoli Color Bottles with Nozzle | Stone Powder Base | Easy to Store | Decorative Art Sand for Home Party & Seasonal Décor | Multicolor Kit (No Gulal Not for Skin)
SATVIK£28.210.0★
Rangoli Stencils Reusable MDF Wooden Base Diwali Decorations Easy to Fill Rangoli Stencil Tool Indian Mandala DIY Art Template for Home Floor Tile Décor Craft Projects Gift (12 Inch - Design 4)
Indiabazaar£10.404.7★
Rangoli Stencils Reusable MDF Wooden Base Diwali Decorations Easy to Fill Rangoli Stencil Tool Indian Mandala DIY Art Template for Home Floor Tile Décor Craft Projects Gift (12 Inch - Design 12)
Indiabazaar£9.834.7★
Tarini Gallery Handcrafted Acrylic Designer Colorful Rangoli for Home Temple Floor Décor Decoration Festival Function and Gifting (Multicolor Flower)
Tarini Gallery£16.995.0★
What buyers say about rangoli
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality, purchased for our activity department in a care home”
Top return reasons
Common questions
- Is rangoli profitable to sell on Amazon United Kingdom?
- The niche generates £5K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the rangoli niche?
- 13 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- What does it cost to enter the rangoli niche?
- Listings span £3.52–£28.21; the average listing price is £10.42 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.