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Rangoli

a small market ($5K/yr) — Rangoli doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 1Growth 49Conversion 10Competition 46Returns 86Price range 54Avg price 37Brand share 61Review moat 96Quality gap 57
This niche Category average

Is Rangoli profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rangoli is a £5K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 45/100.

Rangoli: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.2% over the last 90 days and 0.8% of searches end in a purchase.

£5K

revenue / yr

Units sold / yr2K
Search volume / yr+19.2%62K
Conversion rate0.8%
Avg price£10.42

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers13 · 21
Top-5 product click share57%
Open market32%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement31%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews74

Top Rangoli products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£263£526£789£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 flat

Sellers

21

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

27%

  • Baker Ross24%
  • Indiabazaar14%
  • Nakleo12%
  • Bnesi12%
  • Craftplay6%
  • SWACRAFT5%

Rangoli demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR0.8%Products16Brands13Top 5 Brands68%OOS Rate29.5%Rating4.4★Reviews74Avg BSR#5,662
900700Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Rangoli search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rangoli stencils19K/yr
  • rangoli20K/yr
  • rangoli mat9K/yr
  • rangoli stickers4K/yr
  • rangoli kit5K/yr
  • diwali rangoli5K/yr

What reviews say buyers love and hate about Rangoli

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall100%

Excellent quality, purchased for our activity department in a care home

Rangoli return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
100%

Common Rangoli questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rangoli 45/100 on Amazon United Kingdom — Skip it. The niche generates £5K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +19.2% over the last 90 days.
Rangoli sells for £10.42 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.52–£28.21. The average incumbent carries 74 reviews — the moat a new listing must climb.