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Random Stuff

Fail

Shoppers spend only $21K a year here, so Random Stuff is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£21K/yr385K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
35%top-5 click share · 54 brands · 117 sellers

Flapen Score

Random Stuff against its category

The dotted line is the Home & Garden average. Past it, Random Stuff is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Random Stuff market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Random Stuff 385K times last year and spent an estimated £21K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
0.8%
Market size, estimated
£21Ka year
Peak month
December3.9× the quietest month
Top search term
random stuff117K searches a year

02 · Price

A sale here is worth £6.87.

Listings sell for £6.87 on average, from £0.81 to £19.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £6.87 that is £0 to £687 a year per listing.

Average price
£6.87under the $15 to $100 sweet spot
Price range
£0.81–£19.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£687
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #287 within Party Supplies. It carries 1,463 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
93%
Out of stock, average day
7.4%
Average rank
#287in Party Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,463per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Random Stuff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£627£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 falling

Sellers

117

Top-5 brand share

36%

Top 20: 69%

Top-5 click share

35%

Top 20: 68%

Open market

60%

  • Party People11%
  • Ding Yongliang10%
  • HENBRANDT6%
  • ALUNME5%
  • Cokoozoo4%
  • WW Global4%

Demand

Random Stuff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Random Stuff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • random stuff117K/yr
  • weird stuff56K/yr
  • weird50K/yr
  • weird gifts76K/yr
  • funny stuff20K/yr
  • random gifts36K/yr
  • random things10K/yr
  • weird things9K/yr
  • random stuff under 5 pounds6K/yr
  • weird items3K/yr

Reviews and returns

What reviews say buyers love and hate about Random Stuff

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.04

Poor quality

rubbish quality

the quality is shocking

Size-Overall10%+0.16

Bag is tiny

The plastic box didn't fit properly

Very small,

Advertised Vs Actual Product9%−0.09

False advertisement

False description

picture is misleading

Value For Money8%+0.44

Poor item for the cost

Maybe a bit expensive for the contents

not worth the price

Smell6%−0.04

Make ya feet stink for some reason

stinky

Looks funny doesn't smell good practical joke

Love

Quality-Overall19%−0.04

The card itself is good quality

Excellent product

These are excellent quality socks

Fun/Entertainment Experience17%+1.12

Brilliant little fun gift

Great fun

Fun toy

Gifting Purpose13%+0.65

Funny gift

Good fun gift

Good gift

Value For Money9%+0.44

Excellent value for money

Good value

Excellent value

Size-Overall7%+0.16

Funny and great alittle small

Sizing was accurate

Excellent fit

Return

0.4% Return rate 60% Fixable by listing

Size-Overall40%▆▅█▆▆▆

Bag is tiny

The plastic box didn't fit properly

Very small,

Quality-Overall11%▆█▅▄▆▆

Poor quality

rubbish quality

the quality is shocking

Advertised Vs Actual Product6%▅▇▃▄▂█

False advertisement

False description

picture is misleading

Thin5%█▆▅▁▇▁
Functionality-Overall4%▅▁▃█▅▃

these are NOT work socks

Release doesnt work

FAQ

Common Random Stuff questions

Answered from the same tracked data.