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Ramadan Decorations

Fail

Demand is soft, at -94.6% this quarter, so Ramadan Decorations is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£104K/yr1.3M searches / yr
90-day growth
-94.6%search demand this quarter
Competition
32%top-5 click share · 29 brands · 32 sellers

Flapen Score

Ramadan Decorations against its category

The dotted line is the Home & Garden average. Past it, Ramadan Decorations is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ramadan Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ramadan Decorations 1.3M times last year and spent an estimated £104K. The top 5 brands take 47% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -94.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-94.6%
Conversion, latest week
1.1%
Market size, estimated
£104Ka year
Peak month
February599.3× the quietest month
Top search term
eid decorations231K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £4.39 to £12.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £7.25 that is £4K to £5K a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£4.39–£12.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #2,509 within Party Supplies. It carries 155 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
29.7%
Average rank
#2,509in Party Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
155per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Ramadan Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

29 falling

Sellers

32

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

32%

Top 20: 77%

Open market

48%

  • AhfuLife12%
  • Dreaku10%
  • Itsy Bitsy Party Co10%
  • YNOUU8%
  • Buygain8%
  • YAAVAAW5%

Demand

Ramadan Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 599.3×

Search terms

Top Ramadan Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eid decorations231K/yr
  • eid decorations for home56K/yr
  • eid decoration20K/yr
  • eid decor16K/yr
  • ramadan decorations255K/yr
  • ramadan decorations for home450K/yr
  • eid lights8K/yr
  • eid lights decorations4K/yr
  • ramadan mubarak19K/yr
  • ramadan87K/yr

Reviews and returns

What reviews say buyers love and hate about Ramadan Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+2.30

Quality feels cheap

Bad quality

In person, the quality felt more in line with the price rather than the promotional images, so they were not quite as impressive as advertised

Size-Overall15%−0.21

they are very short in length

Much smaller

Smaller than looks

Advertised Vs Actual Product11%

Not like pics

Misleading

Misleading and deceiving

Assembly/Installation8%−0.02

Very nice, the little bits were annoying to assemble I wish it just came connected

It was a pain in putting up

Defective Material/Parts6%−0.10

Part of it was broke

Love

Quality-Overall26%+2.30

Good quality, reusable decorations, easy to put up, colour is subtle

Good quality Balloons

Amazing quality

Value For Money10%+0.56

good value for money

These are very good price

Great value for money

Advertised Vs Actual Product10%

As described

it came with everything like it said

More than what expected

Color9%+0.20

Lovely colour

the colors looked elegant

has good colour combination

Design-Overall9%−0.08

What makes it particularly appealing is the balance between decoration and sentiment

Beautiful design, great quality, and totally worth it

Beautiful Eid Decorations That Made the House Feel Extra Special

Return

1.4% Return rate 39% Fixable by listing

Quality-Overall18%▁▃▄▅▅█

Quality feels cheap

Bad quality

In person, the quality felt more in line with the price rather than the promotional images, so they were not quite as impressive as advertised

Size-Overall15%▁▃▅█▃▁

they are very short in length

Much smaller

Smaller than looks

Defective Material/Parts13%█▅▂▁▅▁

Part of it was broke

Advertised Vs Actual Product10%▁▅▄▁▃█

Not like pics

Misleading

Misleading and deceiving

Color8%▁▄▇█▄▇

Light colour also ugly

they are a weird green colour

FAQ

Common Ramadan Decorations questions

Answered from the same tracked data.