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Rainbow Party Decorations

Maybe

An estimated 0.6% of orders come back. But prices span $3.30–$13.72, mostly outside the sweet spot, so Rainbow Party Decorations is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£25K/yr70K searches / yr
90-day growth
+26.1%search demand this quarter
Competition
30%top-5 click share · 52 brands · 61 sellers

Flapen Score

Rainbow Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Rainbow Party Decorations is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rainbow Party Decorations 70K times last year and spent an estimated £25K. The top 5 brands take 36% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+26.1%
Conversion, latest week
4.5%
Market size, estimated
£25Ka year
Peak month
June2.2× the quietest month
Top search term
rainbow party decorations22K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £3.30 to £13.72. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.88 that is £0 to £788 a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£3.30–£13.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£788
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #309 within Party Supplies. It carries 736 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#309in Party Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
736per listing
Listings tracked
63

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Rainbow Party Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£751£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

61

Est. top-5 brand share

36%

Top 20: 73%

Est. top-5 click share

30%

Top 20: 65%

Open market

60%

  • QUERICKY10%
  • FUNTE9%
  • Itsy Bitsy Party Co8%
  • iFunLong5%
  • JEKUGOT4%
  • Naler4%

Demand

Rainbow Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.2×

Search terms

Top Rainbow Party Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rainbow party decorations22K/yr
  • rainbow birthday decorations22K/yr
  • rainbow decorations12K/yr
  • colourful party decorations8K/yr
  • rainbow party5K/yr
  • rainbow birthday2K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Party Decorations

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
19%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Very small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rainbow Party Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data