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Rainbow Party Decorations

Maybe

Returns run at only 0.6% of orders. But prices span $3.30–$13.72, mostly outside the sweet spot, so Rainbow Party Decorations is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£25K/yr70K searches / yr
90-day growth
+26.1%search demand this quarter
Competition
30%top-5 click share · 52 brands · 61 sellers

Flapen Score

Rainbow Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Rainbow Party Decorations is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rainbow Party Decorations 70K times last year and spent an estimated £25K. The top 5 brands take 36% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+26.1%
Conversion, latest week
4.5%
Market size, estimated
£25Ka year
Peak month
June2.2× the quietest month
Top search term
rainbow party decorations22K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £3.30 to £13.72. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.88 that is £0 to £788 a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£3.30–£13.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£788
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #309 within Party Supplies. It carries 736 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#309in Party Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
736per listing
Listings tracked
63

04 · Newcomers

Amazon counts 3 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Rainbow Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£751£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

61

Top-5 brand share

36%

Top 20: 73%

Top-5 click share

30%

Top 20: 65%

Open market

60%

  • QUERICKY10%
  • FUNTE9%
  • Itsy Bitsy Party Co8%
  • iFunLong5%
  • JEKUGOT4%
  • Naler4%

Demand

Rainbow Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.2×

Search terms

Top Rainbow Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow party decorations22K/yr
  • rainbow birthday decorations22K/yr
  • rainbow decorations12K/yr
  • colourful party decorations8K/yr
  • rainbow party5K/yr
  • rainbow birthday2K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.11

Very small

Didnt fit our door

Not fit for purpose

Quality-Overall13%+0.60

Poor quality, difficult to install, very flimsy and tears easily

Awful quality

Threw then in the bin today bad quality they are shredding

Value For Money5%+1.28

I think it's poor value for money

Cost

Total waste of money

Thickness5%−0.03

thin

Very thin, pop easily

The string is a little thin

Ease Of Use5%+0.29

did not find easy to close

found it surprisingly difficult to get them to pop

Love

Color22%+1.03

Colours are bright

Very colourful

Beautiful colours

Quality-Overall18%+0.60

Excellent Product

Well made item

Good quality bright

Value For Money14%+1.28

Excellent value for money

Good for the price

Good value for money

Design-Overall5%+0.30

Nice DIY decor pieces

Beautiful, bright decorations

Beautifully designed and assembled party kit

Advertised Vs Actual Product4%+0.47

As advertised

As expected

Just the job

Return

0.6% Return rate 54% Fixable by listing

Size-Overall23%█▇▇▇▄▇

Very small

Didnt fit our door

Not fit for purpose

Quality-Overall21%█▅▄▅▄▅

Poor quality, difficult to install, very flimsy and tears easily

Awful quality

Threw then in the bin today bad quality they are shredding

Color19%▄▃▅▇█▆
Advertised Vs Actual Product7%▁▂█▅▃▆
Material Quality6%▁█▂▄▂▄

FAQ

Common Rainbow Party Decorations questions

Answered from the same tracked data.