rainbow party decorations
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($3.30–$13.72) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good735.84avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 70K searches
Price range
Bad£3.30–£13.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rainbow party decorations is a £25K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
rainbow party decorations market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £20K–£24K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #309
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 8.9%
- Avg brand age
- 24 months
- Avg seller age
- 199 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
61
Top-5 brand share
36%
Top 20: 73%
Top-5 click share
30%
Top 20: 65%
Open market
60%
- QUERICKY10%
- FUNTE9%
- Itsy Bitsy Party Co8%
- iFunLong5%
- JEKUGOT4%
- Naler4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.2×
Top rainbow party decorations search terms
- rainbow party decorations22K/yr
- rainbow birthday decorations22K/yr
- rainbow decorations12K/yr
- colourful party decorations8K/yr
- rainbow party5K/yr
- rainbow birthday2K/yr
Top rainbow party decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pastel Rainbow Birthday Party Decor Includes Happy Birthday Banner Rainbow Tablecloth Paper Plates Napkins Cups Balloons for Birthday Party Decorations Baby Shower Party Serves 20
QUERICKY£12.184.4★136 rev
Rainbow Party Decorations Set - Includes Birthday Banner Foil Fringe Curtains Rainbow Balloon Arch Kit & Foil Balloons for Birthday Bridal or Baby Shower Decorations
FUNTE£10.934.4★17 rev
iFunLong Rainbow Reusable Birthday Decoration Set - Happy Birthday Banner Bunting Paper Fans and Honeycomb Decorations Streamers Set Colourful Paper Rainbow Party Decorations for Girls and Womens
iFunLong£8.094.8★29 rev
Premium Reusable Birthday Decorations - Happy Birthday Banner Honeycomb Paper Party Decorations Bunting Streamers - Decor for Girls Boys Women & Men by Itsy Bitsy Party Co (Rainbow)
Itsy Bitsy Party Co£10.984.7★10,536 rev
10 Rolls Crepe Paper Streamers Hanging Rainbow Streamers 10 Colors Party Crepe Paper Roll Streamer for Birthday Wedding and Holiday Party Decorations.
JEKUGOT£4.824.4★341 rev
Newest
by launch date
Rainbow Birthday Decorations Premium Reusable Colourful Birthday Party Decorations Set - Happy Birthday Banner Latex Balloons Fringe Curtain Tablecloth
GYESXYW£11.151,618 rev
Rainbow Pride Table Skirts Pride Table Decorations Rainbow Party Decorations Metallic Foil Fringe Table Skirts 275cm x 75cm for LGBTQ Gay Pride Party Birthday Wedding Festival Celebrations
MICJLLT£5.082 rev
Rainbow Party Decorations Set - Includes Birthday Banner Foil Fringe Curtains Rainbow Balloon Arch Kit & Foil Balloons for Birthday Bridal or Baby Shower Decorations
FUNTE£10.9317 rev
LOLStar Rainbow Foil Fringe Curtains Pride Month Party Backdrop 2 Pack
LOLStar£8.9610 rev
Ainiv Rainbow Birthday Party Decorations Happy Banner and Balloon Set Rainbow Cloud Theme Party Decoration Balloons Decorations for Birthday or Any Adults Party
Ainiv£6.2770 rev
Trending
90-day click momentumRainbow Birthday Decorations Premium Reusable Colourful Birthday Party Decorations Set - Happy Birthday Banner Latex Balloons Fringe Curtain Tablecloth
GYESXYW£11.154.4★
Rainbow Pride Table Skirts Pride Table Decorations Rainbow Party Decorations Metallic Foil Fringe Table Skirts 275cm x 75cm for LGBTQ Gay Pride Party Birthday Wedding Festival Celebrations
MICJLLT£5.084.0★
LOLStar Rainbow Foil Fringe Curtains Pride Month Party Backdrop 2 Pack
LOLStar£8.964.8★
Rainbow Party Decorations Set - Includes Birthday Banner Foil Fringe Curtains Rainbow Balloon Arch Kit & Foil Balloons for Birthday Bridal or Baby Shower Decorations
FUNTE£10.934.4★
Naler 33Pcs Paper Party Decorations Set
Naler£8.644.3★
What buyers say about rainbow party decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Colours are bright”
“Excellent Product”
“Excellent value for money”
“Nice DIY decor pieces”
“As advertised”
“Nice size”
“easy to assemble”
“Easy to use”
“They were easy to inflate”
“All recyclable, loved it”
What buyers complain about
“Very small”
“Poor quality, difficult to install, very flimsy and tears easily”
“I think it's poor value for money”
“thin”
“did not find easy to close”
“difficult to install”
“not robust enough for tea or coffee”
“is to massively underfill them so they're just the right side of saggy”
“Toxic smell”
“No instructions to put together”
Top return reasons
Common questions
- Is rainbow party decorations profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 63 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is +26.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the rainbow party decorations niche?
- 52 brands and 61 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in rainbow party decorations?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.6%.
- When does demand for rainbow party decorations peak?
- Demand is steady year-round — the busiest month runs 2.2× the quietest.
- What does it cost to enter the rainbow party decorations niche?
- Listings span £3.30–£13.72; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.