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Rainbow Balloons

Maybe

Returns run at only 0.3% of orders. But prices span $2.88–$7.44, mostly outside the sweet spot, so Rainbow Balloons is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£47K/yr75K searches / yr
90-day growth
+33.4%search demand this quarter
Competition
59%top-5 click share · 14 brands · 18 sellers

Flapen Score

Rainbow Balloons against its category

The dotted line is the Home & Garden average. Past it, Rainbow Balloons is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rainbow Balloons 75K times last year and spent an estimated £47K. The top 5 brands take 68% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+33.4%
Conversion, latest week
12.1%
Market size, estimated
£47Ka year
Peak month
July2.0× the quietest month
Top search term
rainbow balloons38K searches a year

02 · Price

A sale here is worth £5.17.

Listings sell for £5.17 on average, from £2.88 to £7.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.17 that is £1K to £3K a year per listing.

Average price
£5.17under the $15 to $100 sweet spot
Price range
£2.88–£7.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #127 within Party Supplies. It carries 680 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#127in Party Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
680per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Rainbow Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

18

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

26%

  • Kelfara21%
  • HYKJNBW20%
  • LOKITOKI11%
  • Omrel9%
  • ZHIHUI7%
  • Euqvunn6%

Demand

Rainbow Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Rainbow Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow balloons38K/yr
  • colourful balloons12K/yr
  • multicoloured balloons7K/yr
  • multi coloured balloons6K/yr
  • rainbow balloon7K/yr
  • coloured balloons5K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+1.56

Poor quality ballons, lots had holes in them, some popped

Awful quality

poor quality thin baloons

Inflation/Deflation14%−0.13

is to massively underfill them so they're just the right side of saggy

two had what seemed like manufacture defects - upon inflating

1. which slowly deflated over the past few days

Color12%−0.04

Very pale

Not pastel colours

not a good variety of colours

Size-Overall8%+0.57

Very small

slightly smaller than normal balloons

They are massive

Thickness8%−0.10

They are thick

Very thin, pop easily

The others were so thin would pop as soon as you try to blow them up

Love

Color24%−0.04

Colours are bright

Lovely colours

The colours are great

Quality-Overall22%+1.56

overall quality is consistent

Great quality and a nice mix of colours

Excellent Product

Value For Money10%+0.39

Amazing value

Good for the price

well worth the price

Size-Overall7%+0.57

Nice size

These are a good size - they are stated size

- Good size once inflated

Inflation/Deflation5%−0.13

Good quality and easy to inflate

Stayed fully inflated all night

They inflate easily

Return

0.3% Return rate 48% Fixable by listing

Color35%▁▁▄█▅▆

Very pale

Not pastel colours

not a good variety of colours

Quality-Overall19%█▆▇▃▆▄

Poor quality ballons, lots had holes in them, some popped

Awful quality

poor quality thin baloons

Inflation/Deflation14%▁█▁▄▅▇

is to massively underfill them so they're just the right side of saggy

two had what seemed like manufacture defects - upon inflating

1. which slowly deflated over the past few days

Value For Money6%▁█▅▁▃▁

Overpriced for 20 balloons so don't recommend

Cost

Size-Overall6%█▁▁▁▄▁

Very small

slightly smaller than normal balloons

They are massive

FAQ

Common Rainbow Balloons questions

Answered from the same tracked data.