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Rain Gauge

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $46K a year here, so Rain Gauge is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£46K/yr53K searches / yr
90-day growth
+68.5%search demand this quarter
Competition
61%top-5 click share · 21 brands · 25 sellers

Flapen Score

Rain Gauge against its category

The dotted line is the Home & Garden average. Past it, Rain Gauge is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rain Gauge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rain Gauge 53K times last year and spent an estimated £46K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+68.5%
Conversion, latest week
7.1%
Market size, estimated
£46Ka year
Peak month
June3.2× the quietest month
Top search term
rain gauge26K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £3.16 to £45.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.40 that is £1K to £3K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£3.16–£45.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #20 within Thermometers & Meteorological Instruments. It carries 793 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
92%
Out of stock, average day
10.5%
Average rank
#20in Thermometers & Meteorological Instruments
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
793per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Rain Gauge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 flat

Sellers

25

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

28%

  • TFA18%
  • STOWBERRY18%
  • Bosmere17%
  • JINGEGECOME8%
  • KINGLAKE7%
  • Thermometer World6%

Demand

Rain Gauge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Rain Gauge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rain gauge26K/yr
  • rain gauge for the garden15K/yr
  • rain gauges- outdoor rain gauge5K/yr
  • rain gauges4K/yr
  • rain guage2K/yr

Reviews and returns

What reviews say buyers love and hate about Rain Gauge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.26

broke when rain water froze inside it

It cracked within 6 months so not holding water

Failed after 2 1/2 years

Value For Money17%−0.23

Not what I expect from an expensive piece of kit

Waste of money

Measurement/Reading Accuracy15%+0.39

The gauge is good shame about the stem the condition at the bottom of the holder is welded at a angle so when you put it in the ground it will be crooked

tricky to read the scale

The one big drawback of it is that the scale on it is very tricky to read not only in situ - as demonstrated in the photo taken in my rhubarb patch -

Connectivity-Overall11%−0.10

Connectivity Problems

it still loses connection frequently

Water Resistance6%+0.10

broke when rain water froze inside it

Love

Ease Of Use24%+2.28

simple to use

easy to read

Simplicity

Measurement/Reading Accuracy14%+0.39

measurement in a practical hands on way which makes it great for school projects or home learning activities

Good rain gauge with easy to read numbers

It's probably the most comprehensive gauge I've used

Quality-Overall14%−0.08

well made

Well built

Overall a great piece of kit

Value For Money10%−0.23

It is an affordable

Good value

At the current price of £8.95 I think it's pretty reasonable value for money, too

Strength8%+0.61

Very sturdy and works well

The design feels sturdy enough for outdoor use

Robust and with a great bracket

Return

0.5% Return rate 29% Fixable by listing

Size-Overall20%▁▇▅▁▁█

Numbers are large

Defective Material/Parts12%▁▁█▁▆▄
Water Resistance12%█▁▁█▁▂

broke when rain water froze inside it

Functionality-Overall10%▁█▁▁▆▅
Value For Money10%▁▁█▁▆▁

Not what I expect from an expensive piece of kit

Waste of money

FAQ

Common Rain Gauge questions

Answered from the same tracked data.