Raffia
FailPrices span $3.18–$11.75, mostly outside the sweet spot, so Raffia is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £35K/yr68K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 67%top-5 click share · 20 brands · 32 sellers
Flapen Score
Raffia against its category
The dotted line is the Home & Garden average. Past it, Raffia is stronger. Inside it, weaker.
Market
The Raffia market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Raffia 68K times last year and spent an estimated £35K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £35Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- raffia31K searches a year
02 · Price
A sale here is worth £6.55.
Listings sell for £6.55 on average, from £3.18 to £11.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.55 that is £655 to £2K a year per listing.
- Average price
- £6.55under the $15 to $100 sweet spot
- Price range
- £3.18–£11.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £655–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #609 within Basket Making. It carries 406 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 16.2%
- Average rank
- #609in Basket Making
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 406per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Raffia products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sukh Natural Raffia Ribbon - 3PCS Raffia Straw for Florist Bouquets Decoration Twine Crafts Ribbon for Wrapping Christmas Birthday Halloween Easter Anniversary Florist Supplies
- Price
- £6.35
- Rating
- 4.2/5
- Reviews
- 970
- Age
- 3y ago

Trimming Shop 50g Thick Natural Raffia Ribbon Nature-Friendly Raffia Straw
- Price
- £3.43
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 11mo ago

200M Raffia Ribbon Paper Ribbon Natural Rafia Yarn Packing Paper Twine for Gift Wrapping Crochet Crafting Craft DIY Decoration
- Price
- £6.43
- Rating
- 4.6/5
- Reviews
- 470
- Age
- 8y ago

Baker Ross AT768 Natural Raffia Craft Straw - Pack of 50g Natural Craft Materials Weaving Materials Decoration
- Price
- £3.89
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 6y ago

KINGLAKE 200m Brown Raffia Ribbon for Gift Wrapping Natural Paper Ribbon Raffia Yarn Brown Twine String for Crafts Halloween Christmas Decorations Packing Florist Crocheting Gardening
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 7y ago
Trending
estimated 90-day click momentum
Italian Options Paper Raffia Ribbon 7mm x 100M - Fuchsia Pink
- Price
- £4.04
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 14y ago

Jute Ribbon - 2 Rolls Hessian Burlap Band 1cm Wide 20m Long for Decorating Presents Vintage Wedding Christmas Crafting (Brown)
- Price
- £4.78
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

LEREATI Light Coffee Raffia Yarn for Crochet Bags 3mm x 300m Flat String Raffia Ribbon for Gift Wrapping Raffia Paper Ribbon Yarn for Crocheting Sun Hat Bag DIY Crafts Holiday Decoration
- Price
- £7.49
- Rating
- 4.1/5
- Reviews
- 376
- Age
- 1y ago

10 Rolls Crepe Paper Streamers Hanging Rainbow Streamers 10 Colors Party Crepe Paper Roll Streamer for Birthday Wedding and Holiday Party Decorations.
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 341
- Age
- 3y ago

HONYUET 2 Pack 200m Brown Raffia Paper Ribbon for Gift Wrapping Crafting DIY Decoration
- Price
- £7.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Newest
by launch date
HONYUET 2 Pack 200m Brown Raffia Paper Ribbon for Gift Wrapping Crafting DIY Decoration
- Price
- £7.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Jute Ribbon - 2 Rolls Hessian Burlap Band 1cm Wide 20m Long for Decorating Presents Vintage Wedding Christmas Crafting (Brown)
- Price
- £4.78
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

Trimming Shop 50g Thick Natural Raffia Ribbon Nature-Friendly Raffia Straw
- Price
- £3.43
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 11mo ago

Raffia Straw 5 PCS Natural Raffia Bundles 250g Garden Raffias String
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

3 Rolls 300m Raffia Ribbon Natural Matte Raffia Ribbon Paper String for Gift Wrapping Crafting Wedding Bouquet Packing and Crocheting (Red Green Brown)
- Price
- £7.58
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
32
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
27%
- Sukh20%
- Trimming Shop17%
- HRX Package13%
- Baker Ross9%
- KINGLAKE7%
- lbxtswpl6%
Demand
Raffia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Raffia search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- raffia31K/yr
- raffia ribbon22K/yr
- rafia7K/yr
- paper ribbon8K/yr
Reviews and returns
What reviews say buyers love and hate about Raffia
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Raffia questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









