raffia
Skip itPrices mostly outside the sweet spot ($3.18–$11.75) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great405.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.55avg listing price — sweet spot $15–$100
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 68K searches
Price range
Bad£3.18–£11.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, raffia is a £35K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
raffia market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £33K–£39K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #609
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 16.2%
- Avg brand age
- 36 months
- Avg seller age
- 227 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
20 flat
Sellers
32
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
27%
- Sukh20%
- Trimming Shop17%
- HRX Package13%
- Baker Ross9%
- KINGLAKE7%
- lbxtswpl6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top raffia search terms
- raffia31K/yr
- raffia ribbon22K/yr
- rafia7K/yr
- paper ribbon8K/yr
Top raffia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sukh Natural Raffia Ribbon - 3PCS Raffia Straw for Florist Bouquets Decoration Twine Crafts Ribbon for Wrapping Christmas Birthday Halloween Easter Anniversary Florist Supplies
Sukh£6.354.2★970 rev
Trimming Shop 50g Thick Natural Raffia Ribbon Nature-Friendly Raffia Straw
Trimming Shop£3.434.3★29 rev
200M Raffia Ribbon Paper Ribbon Natural Rafia Yarn Packing Paper Twine for Gift Wrapping Crochet Crafting Craft DIY Decoration
HRX Package£6.434.6★470 rev
Baker Ross AT768 Natural Raffia Craft Straw - Pack of 50g Natural Craft Materials Weaving Materials Decoration
Baker Ross£3.894.3★211 rev
KINGLAKE 200m Brown Raffia Ribbon for Gift Wrapping Natural Paper Ribbon Raffia Yarn Brown Twine String for Crafts Halloween Christmas Decorations Packing Florist Crocheting Gardening
KINGLAKE£6.034.6★608 rev
Newest
by launch date
HONYUET 2 Pack 200m Brown Raffia Paper Ribbon for Gift Wrapping Crafting DIY Decoration
HONYUET£7.260 rev
Jute Ribbon - 2 Rolls Hessian Burlap Band 1cm Wide 20m Long for Decorating Presents Vintage Wedding Christmas Crafting (Brown)
Livawnd£4.783 rev
Trimming Shop 50g Thick Natural Raffia Ribbon Nature-Friendly Raffia Straw
Trimming Shop£3.4329 rev
Raffia Straw 5 PCS Natural Raffia Bundles 250g Garden Raffias String
lbxtswpl£8.777 rev
3 Rolls 300m Raffia Ribbon Natural Matte Raffia Ribbon Paper String for Gift Wrapping Crafting Wedding Bouquet Packing and Crocheting (Red Green Brown)
tenn well£7.5864 rev
Trending
90-day click momentum
Italian Options Paper Raffia Ribbon 7mm x 100M - Fuchsia Pink
Italian Options£4.044.5★
Jute Ribbon - 2 Rolls Hessian Burlap Band 1cm Wide 20m Long for Decorating Presents Vintage Wedding Christmas Crafting (Brown)
Livawnd£4.785.0★
LEREATI Light Coffee Raffia Yarn for Crochet Bags 3mm x 300m Flat String Raffia Ribbon for Gift Wrapping Raffia Paper Ribbon Yarn for Crocheting Sun Hat Bag DIY Crafts Holiday Decoration
LEREATI£7.494.1★
10 Rolls Crepe Paper Streamers Hanging Rainbow Streamers 10 Colors Party Crepe Paper Roll Streamer for Birthday Wedding and Holiday Party Decorations.
JEKUGOT£4.824.4★
HONYUET 2 Pack 200m Brown Raffia Paper Ribbon for Gift Wrapping Crafting DIY Decoration
HONYUET£7.260.0★
What buyers say about raffia
What buyers praise and complain about, mined from review topics.What buyers love
“This ribbon is really lovely and excellent quality”
“Good Value”
“Lovely colours”
“Very strong”
“Perfect for my art project”
“I love this for tying up brown paper wrapped presents”
“As expected”
What buyers complain about
“Very small”
“Very weak”
“Poor quality, very woody so difficult to tie into bows”
“Some thin strands”
“They dont feel like paper - more like rayon maybe”
Top return reasons
Common questions
- Is raffia profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the raffia niche?
- 20 brands and 32 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in raffia?
- Top complaints mined from reviews: Size-Overall, Strength, Wood Quality. The return rate is 0.7%.
- When does demand for raffia peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the raffia niche?
- Listings span £3.18–£11.75; the average listing price is £6.55 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.