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Raffia

Fail

Prices span $3.18–$11.75, mostly outside the sweet spot, so Raffia is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£35K/yr68K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
67%top-5 click share · 20 brands · 32 sellers

Flapen Score

Raffia against its category

The dotted line is the Home & Garden average. Past it, Raffia is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raffia market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raffia 68K times last year and spent an estimated £35K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
8.0%
Market size, estimated
£35Ka year
Peak month
December3.0× the quietest month
Top search term
raffia31K searches a year

02 · Price

A sale here is worth £6.55.

Listings sell for £6.55 on average, from £3.18 to £11.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.55 that is £655 to £2K a year per listing.

Average price
£6.55under the $15 to $100 sweet spot
Price range
£3.18–£11.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£655–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #609 within Basket Making. It carries 406 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
16.2%
Average rank
#609in Basket Making
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
406per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Raffia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 flat

Sellers

32

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

  • Sukh20%
  • Trimming Shop17%
  • HRX Package13%
  • Baker Ross9%
  • KINGLAKE7%
  • lbxtswpl6%

Demand

Raffia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Raffia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raffia31K/yr
  • raffia ribbon22K/yr
  • rafia7K/yr
  • paper ribbon8K/yr

Reviews and returns

What reviews say buyers love and hate about Raffia

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.25

Very small

These rolls are SO tiny

Smaller than expected

Strength17%−0.05

Very weak

Very weak always snaps

Wood Quality17%−0.16

Poor quality, very woody so difficult to tie into bows

Thickness6%−0.02

Some thin strands

Paper Quality6%+0.59

They dont feel like paper - more like rayon maybe

Love

Quality-Overall30%+1.02

This ribbon is really lovely and excellent quality

Excellent quality and value for money - they last ages

Amazing quality

Value For Money25%+1.61

Good Value

Great value

Great value for money

Color14%+0.57

Lovely colours

Theres good selection of cheery bright colours which together with the little brown paper bags I bought looked great

Great colours

Strength10%−0.05

Very strong

These are very strong - similar to the strength of raffia

Strong and very useful around garden and plants

Design-Overall7%+0.67

Perfect for my art project

Nice DIY decor pieces

Return

0.7% Return rate 55% Fixable by listing

Color27%█▇▇▁▃▃
Size-Overall18%▅█▄▁▅▃

Very small

These rolls are SO tiny

Smaller than expected

Quality-Overall14%█▁▃▇█▁
Advertised Vs Actual Product9%▁▁▂█▃▁
Hard Feel8%▁▁▅█▁▁

FAQ

Common Raffia questions

Answered from the same tracked data.