Raffia
prices mostly outside the sweet spot ($3.18–$11.75) — Raffia doesn't clear our bar today.
Flapen Score
Is Raffia profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Raffia is a £35K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Raffia: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.5% over the last 90 days and 8.0% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Raffia products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sukh Natural Raffia Ribbon - 3PCS Raffia Straw for Florist Bouquets Decoration Twine Crafts Ribbon for Wrapping Christmas Birthday Halloween Easter Anniversary Florist Supplies
- Price
- £6.35
- Rating
- 4.2/5
- Reviews
- 970
- Age
- 3y ago
Trimming Shop 50g Thick Natural Raffia Ribbon Nature-Friendly Raffia Straw
- Price
- £3.43
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 11mo ago
200M Raffia Ribbon Paper Ribbon Natural Rafia Yarn Packing Paper Twine for Gift Wrapping Crochet Crafting Craft DIY Decoration
- Price
- £6.43
- Rating
- 4.6/5
- Reviews
- 470
- Age
- 8y ago
Baker Ross AT768 Natural Raffia Craft Straw - Pack of 50g Natural Craft Materials Weaving Materials Decoration
- Price
- £3.89
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 6y ago
KINGLAKE 200m Brown Raffia Ribbon for Gift Wrapping Natural Paper Ribbon Raffia Yarn Brown Twine String for Crafts Halloween Christmas Decorations Packing Florist Crocheting Gardening
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 7y ago
Trending
90-day click momentum
Italian Options Paper Raffia Ribbon 7mm x 100M - Fuchsia Pink
- Price
- £4.04
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 14y ago
Jute Ribbon - 2 Rolls Hessian Burlap Band 1cm Wide 20m Long for Decorating Presents Vintage Wedding Christmas Crafting (Brown)
- Price
- £4.78
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago
LEREATI Light Coffee Raffia Yarn for Crochet Bags 3mm x 300m Flat String Raffia Ribbon for Gift Wrapping Raffia Paper Ribbon Yarn for Crocheting Sun Hat Bag DIY Crafts Holiday Decoration
- Price
- £7.49
- Rating
- 4.1/5
- Reviews
- 376
- Age
- 1y ago
10 Rolls Crepe Paper Streamers Hanging Rainbow Streamers 10 Colors Party Crepe Paper Roll Streamer for Birthday Wedding and Holiday Party Decorations.
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 341
- Age
- 3y ago
HONYUET 2 Pack 200m Brown Raffia Paper Ribbon for Gift Wrapping Crafting DIY Decoration
- Price
- £7.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Newest
by launch dateHONYUET 2 Pack 200m Brown Raffia Paper Ribbon for Gift Wrapping Crafting DIY Decoration
- Price
- £7.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Jute Ribbon - 2 Rolls Hessian Burlap Band 1cm Wide 20m Long for Decorating Presents Vintage Wedding Christmas Crafting (Brown)
- Price
- £4.78
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago
Trimming Shop 50g Thick Natural Raffia Ribbon Nature-Friendly Raffia Straw
- Price
- £3.43
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 11mo ago
Raffia Straw 5 PCS Natural Raffia Bundles 250g Garden Raffias String
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago
3 Rolls 300m Raffia Ribbon Natural Matte Raffia Ribbon Paper String for Gift Wrapping Crafting Wedding Bouquet Packing and Crocheting (Red Green Brown)
- Price
- £7.58
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 flat
Sellers
32
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
27%
- Sukh20%
- Trimming Shop17%
- HRX Package13%
- Baker Ross9%
- KINGLAKE7%
- lbxtswpl6%
Raffia demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top Raffia search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- raffia31K/yr
- raffia ribbon22K/yr
- rafia7K/yr
- paper ribbon8K/yr
What reviews say buyers love and hate about Raffia
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“This ribbon is really lovely and excellent quality”
“Good Value”
“Lovely colours”
“Very strong”
“Perfect for my art project”
What buyers complain about
69% of reviews“Very small”
“Very weak”
“Poor quality, very woody so difficult to tie into bows”
“Some thin strands”
“They dont feel like paper - more like rayon maybe”
Raffia return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Raffia questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
