Raffia
FailPrices span $3.18–$11.75, mostly outside the sweet spot, so Raffia is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £35K/yr68K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 67%top-5 click share · 20 brands · 32 sellers
Flapen Score
Raffia against its category
The dotted line is the Home & Garden average. Past it, Raffia is stronger. Inside it, weaker.
Market
The Raffia market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Raffia 68K times last year and spent an estimated £35K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £35Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- raffia31K searches a year
02 · Price
A sale here is worth £6.55.
Listings sell for £6.55 on average, from £3.18 to £11.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.55 that is £655 to £2K a year per listing.
- Average price
- £6.55under the $15 to $100 sweet spot
- Price range
- £3.18–£11.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £655–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #609 within Basket Making. It carries 406 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 16.2%
- Average rank
- #609in Basket Making
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 406per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Raffia products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sukh Natural Raffia Ribbon - 3PCS Raffia Straw for Florist Bouquets Decoration Twine Crafts Ribbon for Wrapping Christmas Birthday Halloween Easter Anniversary Florist Supplies
- Price
- £6.35
- Rating
- 4.2/5
- Reviews
- 970
- Age
- 3y ago

Trimming Shop 50g Thick Natural Raffia Ribbon Nature-Friendly Raffia Straw
- Price
- £3.43
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 11mo ago

200M Raffia Ribbon Paper Ribbon Natural Rafia Yarn Packing Paper Twine for Gift Wrapping Crochet Crafting Craft DIY Decoration
- Price
- £6.43
- Rating
- 4.6/5
- Reviews
- 470
- Age
- 8y ago

Baker Ross AT768 Natural Raffia Craft Straw - Pack of 50g Natural Craft Materials Weaving Materials Decoration
- Price
- £3.89
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 6y ago

KINGLAKE 200m Brown Raffia Ribbon for Gift Wrapping Natural Paper Ribbon Raffia Yarn Brown Twine String for Crafts Halloween Christmas Decorations Packing Florist Crocheting Gardening
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 7y ago
Trending
90-day click momentum
Italian Options Paper Raffia Ribbon 7mm x 100M - Fuchsia Pink
- Price
- £4.04
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 14y ago

Jute Ribbon - 2 Rolls Hessian Burlap Band 1cm Wide 20m Long for Decorating Presents Vintage Wedding Christmas Crafting (Brown)
- Price
- £4.78
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

LEREATI Light Coffee Raffia Yarn for Crochet Bags 3mm x 300m Flat String Raffia Ribbon for Gift Wrapping Raffia Paper Ribbon Yarn for Crocheting Sun Hat Bag DIY Crafts Holiday Decoration
- Price
- £7.49
- Rating
- 4.1/5
- Reviews
- 376
- Age
- 1y ago

10 Rolls Crepe Paper Streamers Hanging Rainbow Streamers 10 Colors Party Crepe Paper Roll Streamer for Birthday Wedding and Holiday Party Decorations.
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 341
- Age
- 3y ago

HONYUET 2 Pack 200m Brown Raffia Paper Ribbon for Gift Wrapping Crafting DIY Decoration
- Price
- £7.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Newest
by launch date
HONYUET 2 Pack 200m Brown Raffia Paper Ribbon for Gift Wrapping Crafting DIY Decoration
- Price
- £7.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Jute Ribbon - 2 Rolls Hessian Burlap Band 1cm Wide 20m Long for Decorating Presents Vintage Wedding Christmas Crafting (Brown)
- Price
- £4.78
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

Trimming Shop 50g Thick Natural Raffia Ribbon Nature-Friendly Raffia Straw
- Price
- £3.43
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 11mo ago

Raffia Straw 5 PCS Natural Raffia Bundles 250g Garden Raffias String
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

3 Rolls 300m Raffia Ribbon Natural Matte Raffia Ribbon Paper String for Gift Wrapping Crafting Wedding Bouquet Packing and Crocheting (Red Green Brown)
- Price
- £7.58
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
32
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
27%
- Sukh20%
- Trimming Shop17%
- HRX Package13%
- Baker Ross9%
- KINGLAKE7%
- lbxtswpl6%
Demand
Raffia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Raffia search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- raffia31K/yr
- raffia ribbon22K/yr
- rafia7K/yr
- paper ribbon8K/yr
Reviews and returns
What reviews say buyers love and hate about Raffia
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
These rolls are SO tiny
Smaller than expected
Very weak
Very weak always snaps
Poor quality, very woody so difficult to tie into bows
Some thin strands
They dont feel like paper - more like rayon maybe
Love
This ribbon is really lovely and excellent quality
Excellent quality and value for money - they last ages
Amazing quality
Good Value
Great value
Great value for money
Lovely colours
Theres good selection of cheery bright colours which together with the little brown paper bags I bought looked great
Great colours
Very strong
These are very strong - similar to the strength of raffia
Strong and very useful around garden and plants
Perfect for my art project
Nice DIY decor pieces
Return
0.7% Return rate 55% Fixable by listing
Very small
These rolls are SO tiny
Smaller than expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Raffia questions
Answered from the same tracked data.









