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Raclette

Fail

Demand is soft, at -37.1% this quarter, so Raclette is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£129K/yr208K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
57%top-5 click share · 11 brands · 15 sellers

Flapen Score

Raclette against its category

The dotted line is the Home & Garden average. Past it, Raclette is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raclette market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raclette 208K times last year and spent an estimated £129K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
1.4%
Market size, estimated
£129Ka year
Peak month
December5.7× the quietest month
Top search term
raclette grill103K searches a year

02 · Price

A sale here is worth £44.74.

Listings sell for £44.74 on average, from £15.01 to £161.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £44.74 that is £4K to £11K a year per listing.

Average price
£44.74inside the $15 to $100 sweet spot
Price range
£15.01–£161.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #12 within Small Kitchen Appliances. It carries 512 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
56%
Out of stock, average day
15.8%
Average rank
#12in Small Kitchen Appliances
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
512per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Raclette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

10%

  • GILES & POSNER30%
  • hengbo20%
  • andrew james17%
  • BOSKA10%
  • VonShef7%
  • M4Y6%
  • Open — no brand owns it (5 brands, 10%)

Demand

Raclette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Raclette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raclette grill103K/yr
  • raclettes33K/yr
  • raclette43K/yr
  • raclette machine23K/yr
  • raclette grill 8 person5K/yr

Reviews and returns

What reviews say buyers love and hate about Raclette

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.09

buy cheap buy twice

Do not buy waste of money

so it was a waste of £50

Heating25%−0.14

doesnt heat up to a sufficient temperature

Hot plate isnt that hot

Quality-Overall17%−0.05

Poor quality

Poor product

Non-Stick Coating6%−0.01

everything has stuck to it since then - its not non-stick any more

Temperature Control6%−0.03

he doesnt like it as he said it doesnt get hot enough

Love

Quality-Overall18%−0.05

Well made and Good Fun Cooking

The raclette is well made

Great value and good quality

Ease Of Cleaning18%+1.13

Super easy to clean

Trays and grill cleaned up really easy

If you have limited space this is what you need so easy to clean to

Value For Money10%−0.09

Value for money

This is good one for the price

great value for money

Ease Of Use7%+0.55

easy to use

Such a handy item

convenient

Size-Overall6%+0.61

Perfect size

Good sized product

Return

1.5% Return rate 33% Fixable by listing

Heating25%▇█▃▅▃▅

doesnt heat up to a sufficient temperature

Hot plate isnt that hot

Size-Overall25%▃▂▅▂█▅
Quality-Overall9%▁▁█▇▁▆

Poor quality

Poor product

Functionality-Overall7%█▅▁▃▆▄
Defective Material/Parts6%▁█▃▄▁▁

FAQ

Common Raclette questions

Answered from the same tracked data.