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51

quiz games

Worth a look

Shows low returns (0.9%), but soft demand (-17.5% this quarter) keeps it on the watch list.

Market size 26Growth 16Conversion 45Competition 80Returns 96Price range 51Avg price 48Brand share 63Review moat 44Quality gap 50

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good£4.36–£26.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.79

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,088.95

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£109K

£109K/yr · 261K searches

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, quiz games is a £109K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

quiz games market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
£94K–£118K
units × avg price
Conversion rate
3.6%
Avg BSR
#512
Page quality
0%
Prime
100%
Sponsored
64%
Out of stock
2.4%
Avg brand age
52 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

151

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

35%

Top 20: 84%

Open market

27%

  • Cheatwell Games37%
  • Shot in the Dark8%
  • Quokka8%
  • Ginger Fox7%
  • The World Game7%
  • More or Less6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.5×

Top quiz games search terms

  • quiz games56K/yr
  • quiz34K/yr
  • trivia games21K/yr
  • quiz games for adults22K/yr
  • quiz cards13K/yr
  • trivia12K/yr
  • pub quiz16K/yr
  • quiz game12K/yr
  • pub quiz game15K/yr
  • general knowledge quiz cards7K/yr
All search terms

Top quiz games products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£3K6%£7K9%£10K12%£13K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about quiz games

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience60%

“Fun for all”

Trivia Games11%

“Great fun for home trivia / quiz nights”

Ease Of Use7%

“Easy to use”

Value For Money5%

“Good value”

Music Effect4%

“enjoying the music”

Quality-Overall3%

“Decent quality”

Advertised Vs Actual Product2%

“As described”

Gifting Purpose2%

“Was a gift”

Educational-Overall1%

“Great fun, excellent facts and educational for all”

Instructions/User Manual/Troubleshooting1%

“instructions clear to follow”

What buyers complain about

Value For Money23%

“Little expensive for this item”

Fun/Entertainment Experience19%

“This card game is a bit boring”

Trivia Games7%

“The problem with this game is that the questions contain such obscure, and frankly, boring information that the whole thing is a washout”

Quality-Overall6%

“poor form”

Advertised Vs Actual Product5%

“This was not stated in the product details”

Compatibility-Overall5%

“Not compatible with our Samsung phones”

Ease Of Use5%

“not so easy to play as on tv”

Weight Heavy5%

“US heavy, don't buy outside that market”

Gifting Purpose2%

“they all look like second hand gifts”

Hard Feel2%

“Bit dull”

Top return reasons

Gifting Purpose19%
Size-Overall14%
Advertised Vs Actual Product13%
Compatibility-Overall11%
Functionality-Overall9%
Value For Money6%
Quality-Overall6%
Connectivity-Overall6%
Product Condition5%
Defective Material/Parts3%

Common questions

Is quiz games profitable to sell on Amazon United Kingdom?
The niche generates £109K/yr across 39 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the quiz games niche?
22 brands and 151 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in quiz games?
Top complaints mined from reviews: Value For Money, Fun/Entertainment Experience, Trivia Games. The return rate is 0.9%.
When does demand for quiz games peak?
Demand peaks in Nov–Dec; the busiest month runs 13.5× the quietest.
What does it cost to enter the quiz games niche?
Listings span £4.36–£26.18; the average listing price is £11.79 (sweet spot $15–$100). The average incumbent carries 2,089 reviews — the moat a new listing must climb.