Quilting Rulers
FailShoppers spend only $47K a year here, so Quilting Rulers is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £47K/yr142K searches / yr
- 90-day growth
- -24.7%search demand this quarter
- Competition
- 35%top-5 click share · 41 brands · 65 sellers
Flapen Score
Quilting Rulers against its category
The dotted line is the Home & Garden average. Past it, Quilting Rulers is stronger. Inside it, weaker.
Market
The Quilting Rulers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Quilting Rulers 142K times last year and spent an estimated £47K. The top 5 brands take 53% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -24.7%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £47Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- quilting rulers50K searches a year
02 · Price
A sale here is worth £8.44.
Listings sell for £8.44 on average, from £3.23 to £19.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.44 that is £0 to £844 a year per listing.
- Average price
- £8.44under the $15 to $100 sweet spot
- Price range
- £3.23–£19.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£844
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #57 within Needlework. It carries 539 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 7.8%
- Average rank
- #57in Needlework
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 539per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 0 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Quilting Rulers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
QWORK 15 x 60cm Quilting Ruler Precise Sewing Ruler for Quilting Sewing and Patchworks (6 x 24)
- Price
- £10.60
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 3y ago

12 x 2 Acrylic Sewing Guide Precision Non-Slip Measuring Tool Multi-Purpose Ruler for Quilting Tailoring DIY Crafts Dressmaking
- Price
- £3.34
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago

The Quilted Bear Quilting Rulers - Transparent Acrylic Non-Slip Quilting & Sewing Ruler with Precise Black Lines & 30 45 & 60 Degree Angles - Essential Tool for Perfect Sewing Results (4 x 14)
- Price
- £7.31
- Rating
- 4.7/5
- Reviews
- 2,054
- Age
- 10mo ago

Suwimut Set of 5 Quilting Ruler Clear Acrylic Quilter Ruler with Double Colored Grid Lines for Quilting Sewing Crafts Template
- Price
- £12.49
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 2y ago

The Quilted Bear Quilting Rulers - Transparent Acrylic Non-Slip Quilting & Sewing Ruler with Precise Black Lines & 30 45 & 60 Degree Angles - Essential Tool for Perfect Sewing Results (6 x 12)
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 2,054
- Age
- 5y ago
Trending
90-day click momentum
The Quilted Bear Quilting Rulers - Transparent Acrylic Non-Slip Quilting & Sewing Ruler with Precise Black Lines & 30 45 & 60 Degree Angles - Essential Tool for Perfect Sewing Results (4 x 14)
- Price
- £7.31
- Rating
- 4.7/5
- Reviews
- 2,054
- Age
- 10mo ago

Evadollina 5 Piece Quilt Ruler Set Large Set Square Patchwork Ruler and 24 Anti-Slip Stickers Sewing Ruler for Multiple Uses (2.5/3.5/5/6/8 inch)
- Price
- £9.02
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 10mo ago

6 x 12 Clear Acrylic Quilting Ruler with Anti-Slip Design 30 45 60 Angles for Precise Sewing Dressmaking and Measuring
- Price
- £3.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

9Pcs Set Sewing Rulers and Curves The Not Easy to Break Sewing Ruler Lightweight of French Curve Ruler for Dressmaking Apply for Drawing Manual Cutting Plate Making and Other Clothing Design
- Price
- £7.63
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago

12 x 2 Acrylic Sewing Guide Precision Non-Slip Measuring Tool Multi-Purpose Ruler for Quilting Tailoring DIY Crafts Dressmaking
- Price
- £3.34
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago
Newest
by launch date
12 x 2 Acrylic Sewing Guide Precision Non-Slip Measuring Tool Multi-Purpose Ruler for Quilting Tailoring DIY Crafts Dressmaking
- Price
- £3.34
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago

6 x 12 Clear Acrylic Quilting Ruler with Anti-Slip Design 30 45 60 Angles for Precise Sewing Dressmaking and Measuring
- Price
- £3.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

The Quilted Bear Quilting Rulers - Transparent Acrylic Non-Slip Quilting & Sewing Ruler with Precise Black Lines & 30 45 & 60 Degree Angles - Essential Tool for Perfect Sewing Results (4 x 14)
- Price
- £7.31
- Rating
- 4.7/5
- Reviews
- 2,054
- Age
- 10mo ago

Evadollina 5 Piece Quilt Ruler Set Large Set Square Patchwork Ruler and 24 Anti-Slip Stickers Sewing Ruler for Multiple Uses (2.5/3.5/5/6/8 inch)
- Price
- £9.02
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 10mo ago

VIVIZEN Quilting Ruler |12.5x12.5 Inch Slotted Quilting Ruler for Fabric Cutting Sewing & Patchwork | Acrylic Quilt Ruler with Measurement
- Price
- £16.62
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
65
Top-5 brand share
53%
Top 20: 83%
Top-5 click share
35%
Top 20: 68%
Open market
43%
- The Quilted Bear21%
- QWORK12%
- Liquidraw7%
- liyun7%
- Suwimut5%
- Elan4%
Demand
Quilting Rulers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Quilting Rulers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- quilting rulers50K/yr
- sewing ruler31K/yr
- quilting ruler21K/yr
- sewing rulers and guides11K/yr
- sewing rulers7K/yr
- fabric ruler5K/yr
- quilting rulers and templates7K/yr
- quilters ruler5K/yr
- patchwork ruler3K/yr
Reviews and returns
What reviews say buyers love and hate about Quilting Rulers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not great quality
Absolutely rubbish
Variable quality
Not much use
However, using it has been a bit of a struggle
difficult to read
The metric markings on the twelve inch ruler were blurred / missing from about 0 to 3
Measurements incorrect
Metric only measurements
Slightly flimsier than expected
Cheap and flimsy
Really thin and wobbly
Pink shapes are thin and flimsy and small so of limited use
I was slightly disappointed that they were not as thick or heavy duty as depicted in the ad images
Love
Im really impressed with this one—it feels like a high-quality tool
Excellent Quality
As good as more expensive brands
Good value
Excellent value
worth the price
Nice and clear, easy to read
Easy to use
easy to manage
Delivered quickly good price sturdy - does what it says
Nice and strong
Good solid rulers
Just as advertised
As described
Just what i needed
Return
0.5% Return rate 48% Fixable by listing
Bit small
Smaller than expected
The metric markings on the twelve inch ruler were blurred / missing from about 0 to 3
Measurements incorrect
Metric only measurements
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quilting Rulers questions
Answered from the same tracked data.









