quilling kits for adults
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good515.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.94avg listing price — sweet spot $15–$100
Price range
Good£3.65–£27.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£32K£32K/yr · 71K searches
Growth
Bad-40.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, quilling kits for adults is a £32K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
quilling kits for adults market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £21K–£28K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 12.1%
- Avg brand age
- 42 months
- Avg seller age
- 223 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
10
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
4%
- Syzopq50%
- TUPARKA22%
- WEBEEDY14%
- Hyber&Cara6%
- YURROAD3%
- USHXVG3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -40.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top quilling kits for adults search terms
- quilling kit31K/yr
- quilling21K/yr
- paper quilling kit8K/yr
- quilling set3K/yr
- quilling kits for adults7K/yr
- quilling kits for kids160/yr
Top quilling kits for adults products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paper Quilling Kit with 1420 Strips and Quilling Tools Paper Quilling Craft Great for DIY Learning Class Home Decoration Birthday Gift
Syzopq£12.544.5★506 rev
Paper Quilling Kit Quilling Tools Paper Quilling Kit with Storage Box (Blue Box)
Syzopq£23.984.6★611 rev
TUPARKA 15 PCS Paper Quilling Kits with 29 Colors 600 Strips Quilling Paper DIY Design Drawing Handcraft Tool
TUPARKA£10.844.6★1,628 rev
WEBEEDY 20 Sets Paper Quilling Kits for Beginners DIY Lovely Cat Quilling Card Making Kits with 36 Colors Strips 20 Cards Paper Quilling Tools and Supplies Home Room Wall Art Decor Creative Gift
WEBEEDY£10.253.8★17 rev
TUPARKA 19 Pcs Paper Quilling Kits 45 Colors 900 Strips Quilling Art Paper DIY Craft
TUPARKA£12.474.6★1,188 rev
Newest
by launch date
PH PandaHall Paper Quilling Kit 360pcs Paper Quilling Strips Sunflower Quilling Patterns Template Board Quilling Patterns DIY Crafts Set for Beginner Adults (No Glue) 24.5x21cm
PH PandaHall£10.536 rev
900 Pieces of Paper Quilling 1 Set of Paper Quilling Tools 9-Color Gradient Paper Quilling Paper Quilling Set 3mm Paper Strips DIY Art Craft Paper
USHXVG£7.536 rev
WEBEEDY 20 Sets Paper Quilling Kits for Beginners DIY Lovely Cat Quilling Card Making Kits with 36 Colors Strips 20 Cards Paper Quilling Tools and Supplies Home Room Wall Art Decor Creative Gift
WEBEEDY£10.2517 rev
Paper Quilling Tools Set 6 Pcs Handmade Flower Rolling Tool Paper Flower Tools Handmade Rolling Curling Quilling Needle Pen Paper Quilling Slotted Tools DIY Paper Flowers Making
Lmyzcbzl£3.65226 rev
WEBEEDY Paper Quilling Kit 20 Sets Flower Bouquet Greeting Card Making Kit with Quilling Strips Ruler Tools Paper Quilling Set DIY Handmade Arts Crafts Wedding Valentines Day Birthday Gifts
WEBEEDY£10.5943 rev
Trending
90-day click momentum
Syzopq Paper Quilling Kit for Beginners and Adults with Quilling Instructions Storage Box (Green Box)
Syzopq£23.094.6★
Paper Quilling Kit Quilling Tools Paper Quilling Kit with Storage Box (Blue Box)
Syzopq£23.984.6★
900 Pieces of Paper Quilling 1 Set of Paper Quilling Tools 9-Color Gradient Paper Quilling Paper Quilling Set 3mm Paper Strips DIY Art Craft Paper
USHXVG£7.533.6★
Paper Quilling Kit with 1420 Strips and Quilling Tools Paper Quilling Craft Great for DIY Learning Class Home Decoration Birthday Gift
Syzopq£12.544.5★
TUPARKA 15 PCS Paper Quilling Kits with 29 Colors 600 Strips Quilling Paper DIY Design Drawing Handcraft Tool
TUPARKA£10.844.6★
What buyers say about quilling kits for adults
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety of items”
“Great present”
“Does what its supposed to do”
“plenty of brightly coloured quilling strips”
What buyers complain about
“the instructions are inadequate”
Top return reasons
Common questions
- Is quilling kits for adults profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 12 tracked products. 90-day search growth is -40.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the quilling kits for adults niche?
- 8 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in quilling kits for adults?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
- When does demand for quilling kits for adults peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the quilling kits for adults niche?
- Listings span £3.65–£27.37; the average listing price is £13.94 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.