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Quilling Kits for Adults

Fail

Demand is soft, at -40.6% this quarter, so Quilling Kits for Adults is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£32K/yr71K searches / yr
90-day growth
-40.6%search demand this quarter
Competition
79%top-5 click share · 8 brands · 10 sellers

Flapen Score

Quilling Kits for Adults against its category

The dotted line is the Home & Garden average. Past it, Quilling Kits for Adults is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quilling Kits for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quilling Kits for Adults 71K times last year and spent an estimated £32K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-40.6%
Conversion, latest week
3.3%
Market size, estimated
£32Ka year
Peak month
December3.2× the quietest month
Top search term
quilling kit31K searches a year

02 · Price

A sale here is worth £13.94.

Listings sell for £13.94 on average, from £3.65 to £27.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.94 that is £0 to £1K a year per listing.

Average price
£13.94under the $15 to $100 sweet spot
Price range
£3.65–£27.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #16 within Paper & Paper Crafts. It carries 515 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#16in Paper & Paper Crafts
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Quilling Kits for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Syzopq50%
  • TUPARKA22%
  • WEBEEDY14%
  • Hyber&Cara6%
  • YURROAD3%
  • USHXVG3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Quilling Kits for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Quilling Kits for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quilling kit31K/yr
  • quilling21K/yr
  • paper quilling kit8K/yr
  • quilling set3K/yr
  • quilling kits for adults7K/yr
  • quilling kits for kids160/yr

Reviews and returns

What reviews say buyers love and hate about Quilling Kits for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting100%−0.26

the instructions are inadequate

Love

Quality-Overall64%+3.79

Good variety of items

Good quality

Good quality and everything you need in a starter kit

Gifting Purpose14%+0.76

Great present

Advertised Vs Actual Product14%−0.09

Does what its supposed to do

Color7%+0.35

plenty of brightly coloured quilling strips

Return

0.6% Return rate 35% Fixable by listing

Quality-Overall25%█▁▂▁▁▁
Advertised Vs Actual Product19%▁▁█▁▁▁
Adhesion/Stickiness17%▁▁▅█▁▁
Size-Overall13%▁▁▁▁▁█
Instructions/User Manual/Troubleshooting13%▁▁█▁▁▁

the instructions are inadequate

FAQ

Common Quilling Kits for Adults questions

Answered from the same tracked data.