Is puzzle post profitable to sell on Amazon United Kingdom?

The niche generates £25K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (35/100).

How competitive is the puzzle post niche?

4 brands and 8 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in puzzle post?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Fun/Entertainment Experience, Hard Feel. The return rate is 0.7%.

What does it cost to enter the puzzle post niche?

Listings span £10.60–£16.30; the average listing price is £13.26 (sweet spot $15–$100). The average incumbent carries 1,168 reviews — the moat a new listing must climb.

puzzle post

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.26

avg listing price — sweet spot $15–$100

Review moat

Good1,167.91

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£10.60–£16.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad87%

top-5 click share — a locked-up shelf

Growth

Bad-32.2%

90-day search growth — must beat 0% to launch

Market size

Bad£25K

£25K/yr · 24K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, puzzle post is a £25K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

puzzle post market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £20K–£27K; units × avg price
Conversion rate: 8.0%
Avg BSR: #772
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 15.4%
Avg brand age: 44 months
Avg seller age: 207 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Puzzle Post94%
Cryptic Killers2%
Ciphergram2%
Escape Mail2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 26 weeks — -32.2% search growth over the last 90 days.

Open Trend

Top puzzle post products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Secret Set

Puzzle Post£13.344.3★226 rev

Escape Room In An Envelope | Puzzle Mystery Game | Perfect For Games Night

Puzzle Post£12.674.5★215 rev

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Sabotage

Puzzle Post£12.924.3★226 rev

Puzzle Post Escape Room In An Envelope | Puzzle Mystery Game | Perfect For Games Night - The Inheritance

Puzzle Post£12.473.7★69 rev

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Underdog

Puzzle Post£12.254.3★226 rev

Newest

by launch date

Puzzle Post£14.13226 rev

9mo ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Underdog

Puzzle Post£12.25226 rev

10mo ago

Escape From Ironwood: At-Home Escape Room Game | 3 Part Physical + Digital Mystery in an Envelope | Decode Clues Examine Evidence Crack the Final Cipher | Game Night for Couples Friends & Family

Ciphergram£16.3033 rev

1y ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Secret Set

Puzzle Post£13.34226 rev

1y ago

Puzzle Post£12.4159 rev

1y ago

What buyers say about puzzle post

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience66%

“Extremely entertaining”

Value For Money8%

“Money well spent”

Trivia Games4%

“Opening the game up in sequence revealed clever puzzles that built suspense beautifully”

Gifting Purpose4%

“Bought as a gift it was well received”

Quality-Overall4%

“Great quality documents”

Ease Of Use3%

“easy to follow”

Design-Overall1%

“Really cleverly made”

Assembly/Installation1%

“thoroughly put together”

Instructions/User Manual/Troubleshooting1%

“Instructions were clear”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Instructions/User Manual/Troubleshooting15%

“I would say the instructions are a bit poorly written”

Fun/Entertainment Experience11%

“It got a bit boring towards the end”

Hard Feel9%

“actually pretty hard”

Gifting Purpose5%

“A shame as it was a gift for family”

Value For Money5%

“Considering no board could be cheaper”

Thickness5%

“Lacks much depth, dont bother”

Ease Of Use4%

“definitely not easy”

Functionality-Overall3%

“which initially didn't work”

Assembly/Installation3%

“Took us a while to figure it put”

Quality-Overall3%

“Not quite as good”

Top return reasons

Advertised Vs Actual Product21%

Product Condition21%

Gifting Purpose17%

Quality-Overall10%

Hard Feel4%

Print Quality4%

Connectivity-Overall4%

Defective Material/Parts4%

Weight Light4%

Scratch Resistance4%

Common questions

Is puzzle post profitable to sell on Amazon United Kingdom?: The niche generates £25K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (35/100).
How competitive is the puzzle post niche?: 4 brands and 8 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in puzzle post?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Fun/Entertainment Experience, Hard Feel. The return rate is 0.7%.
What does it cost to enter the puzzle post niche?: Listings span £10.60–£16.30; the average listing price is £13.26 (sweet spot $15–$100). The average incumbent carries 1,168 reviews — the moat a new listing must climb.

puzzle post

puzzle post market data

Competition & brand share

Demand

Top puzzle post search terms