Puzzle Post
brand-locked demand (top 5 brands take 100% of clicks) — Puzzle Post doesn't clear our bar today.
Flapen Score
Is Puzzle Post profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Puzzle Post is a £25K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Puzzle Post: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.2% over the last 90 days and 8.0% of searches end in a purchase.
£25K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Puzzle Post products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Secret Set
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 1y ago
Escape Room In An Envelope | Puzzle Mystery Game | Perfect For Games Night
- Price
- £12.67
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 4y ago
Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Sabotage
- Price
- £12.92
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 2y ago
Puzzle Post Escape Room In An Envelope | Puzzle Mystery Game | Perfect For Games Night - The Inheritance
- Price
- £12.47
- Rating
- 3.7/5
- Reviews
- 69
- Age
- 3y ago
Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Underdog
- Price
- £12.25
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 10mo ago
Trending
90-day click momentum
Escape Room in an Envelope | Arctic Adventure Mystery Puzzle Game | 18 Players | 6090 Mins | Family-Friendly | Eco-Friendly 100% Recyclable | Puzzle Post | The Disappearance
- Price
- £14.13
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 9mo ago
Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Underdog
- Price
- £12.25
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 10mo ago
Puzzle Post Escape Room In An Envelope | Puzzle Mystery Game | Perfect For Games Night - The Inheritance
- Price
- £12.47
- Rating
- 3.7/5
- Reviews
- 69
- Age
- 3y ago
Escape Mail: Gripping Escape Room Game in an Envelope - Episode 1: Family Secrets. Immersive Storyline The Family Will Love Or for Date Night Age 10+ (2nd Edition)
- Price
- £10.60
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 2y ago
Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Secret Set
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 1y ago
Newest
by launch dateEscape Room in an Envelope | Arctic Adventure Mystery Puzzle Game | 18 Players | 6090 Mins | Family-Friendly | Eco-Friendly 100% Recyclable | Puzzle Post | The Disappearance
- Price
- £14.13
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 9mo ago
Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Underdog
- Price
- £12.25
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 10mo ago
Escape From Ironwood: At-Home Escape Room Game | 3 Part Physical + Digital Mystery in an Envelope | Decode Clues Examine Evidence Crack the Final Cipher | Game Night for Couples Friends & Family
- Price
- £16.30
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago
Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Secret Set
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 1y ago
Cold Case Mystery Game | An Unsolved Crime | Northern Sole | Immersive Detective Puzzles | Perfect For Games Night | Great For Groups - Families & Friends
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Puzzle Post94%
- Cryptic Killers2%
- Ciphergram2%
- Escape Mail2%
- Open — no brand owns it (0%)
Puzzle Post demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Puzzle Post search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- puzzle post10K/yr
- escape room in an envelope10K/yr
- puzzle post escape room in an envelope4K/yr
What reviews say buyers love and hate about Puzzle Post
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Extremely entertaining”
“Money well spent”
“Opening the game up in sequence revealed clever puzzles that built suspense beautifully”
“Bought as a gift it was well received”
“Great quality documents”
What buyers complain about
62% of reviews“I would say the instructions are a bit poorly written”
“It got a bit boring towards the end”
“actually pretty hard”
“A shame as it was a gift for family”
“Considering no board could be cheaper”
Puzzle Post return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Puzzle Post questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
