Puzzle Post
FailThe top 5 brands take 100% of clicks, so Puzzle Post is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £25K/yr24K searches / yr
- 90-day growth
- -32.2%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 8 sellers
Flapen Score
Puzzle Post against its category
The dotted line is the Home & Garden average. Past it, Puzzle Post is stronger. Inside it, weaker.
Market
The Puzzle Post market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puzzle Post 24K times last year and spent an estimated £25K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -32.2%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £25Ka year
- Top search term
- puzzle post10K searches a year
02 · Price
A sale here is worth £13.26.
Listings sell for £13.26 on average, from £10.60 to £16.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £13.26 that is £1K to £3K a year per listing.
- Average price
- £13.26under the $15 to $100 sweet spot
- Price range
- £10.60–£16.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #772 within Party Supplies. It carries 1,168 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #772in Party Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,168per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Puzzle Post products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Secret Set
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 1y ago

Escape Room In An Envelope | Puzzle Mystery Game | Perfect For Games Night
- Price
- £12.67
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 4y ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Sabotage
- Price
- £12.92
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 2y ago

Puzzle Post Escape Room In An Envelope | Puzzle Mystery Game | Perfect For Games Night - The Inheritance
- Price
- £12.47
- Rating
- 3.7/5
- Reviews
- 69
- Age
- 3y ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Underdog
- Price
- £12.25
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Escape Room in an Envelope | Arctic Adventure Mystery Puzzle Game | 18 Players | 6090 Mins | Family-Friendly | Eco-Friendly 100% Recyclable | Puzzle Post | The Disappearance
- Price
- £14.13
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 9mo ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Underdog
- Price
- £12.25
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 10mo ago

Puzzle Post Escape Room In An Envelope | Puzzle Mystery Game | Perfect For Games Night - The Inheritance
- Price
- £12.47
- Rating
- 3.7/5
- Reviews
- 69
- Age
- 3y ago

Escape Mail: Gripping Escape Room Game in an Envelope - Episode 1: Family Secrets. Immersive Storyline The Family Will Love Or for Date Night Age 10+ (2nd Edition)
- Price
- £10.60
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 2y ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Secret Set
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 1y ago
Newest
by launch date
Escape Room in an Envelope | Arctic Adventure Mystery Puzzle Game | 18 Players | 6090 Mins | Family-Friendly | Eco-Friendly 100% Recyclable | Puzzle Post | The Disappearance
- Price
- £14.13
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 9mo ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Underdog
- Price
- £12.25
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 10mo ago

Escape From Ironwood: At-Home Escape Room Game | 3 Part Physical + Digital Mystery in an Envelope | Decode Clues Examine Evidence Crack the Final Cipher | Game Night for Couples Friends & Family
- Price
- £16.30
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Secret Set
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 1y ago

Cold Case Mystery Game | An Unsolved Crime | Northern Sole | Immersive Detective Puzzles | Perfect For Games Night | Great For Groups - Families & Friends
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Puzzle Post94%
- Cryptic Killers2%
- Ciphergram2%
- Escape Mail2%
- Open — no brand owns it (0%)
Demand
Puzzle Post search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.3× · 6 of 12 months tracked
Search terms
Top Puzzle Post search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puzzle post10K/yr
- escape room in an envelope10K/yr
- puzzle post escape room in an envelope4K/yr
Reviews and returns
What reviews say buyers love and hate about Puzzle Post
We read the reviews and the return reasons for every product selling here.
“I would say the instructions are a bit poorly written”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puzzle Post questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









