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Puzzle Post

Fail

The top 5 brands take 100% of clicks, so Puzzle Post is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£25K/yr24K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
87%top-5 click share · 4 brands · 8 sellers

Flapen Score

Puzzle Post against its category

The dotted line is the Home & Garden average. Past it, Puzzle Post is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Post market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puzzle Post 24K times last year and spent an estimated £25K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
8.0%
Market size, estimated
£25Ka year
Top search term
puzzle post10K searches a year

02 · Price

A sale here is worth £13.26.

Listings sell for £13.26 on average, from £10.60 to £16.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £13.26 that is £1K to £3K a year per listing.

Average price
£13.26under the $15 to $100 sweet spot
Price range
£10.60–£16.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #772 within Party Supplies. It carries 1,168 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#772in Party Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,168per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Puzzle Post products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Puzzle Post94%
  • Cryptic Killers2%
  • Ciphergram2%
  • Escape Mail2%
  • Open — no brand owns it (0%)

Demand

Puzzle Post search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26Prime Day '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.3× · 6 of 12 months tracked

Search terms

Top Puzzle Post search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle post10K/yr
  • escape room in an envelope10K/yr
  • puzzle post escape room in an envelope4K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Post

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting15%−0.09

I would say the instructions are a bit poorly written

It wasnt that clear how to start the game

It lacked a bit of direction initially

Fun/Entertainment Experience11%+3.80

It got a bit boring towards the end

Boring

It wasn't quite as exciting

Hard Feel9%

actually pretty hard

it was so hard

still hard

Gifting Purpose5%−0.02

A shame as it was a gift for family

Value For Money5%+0.10

Considering no board could be cheaper

Not worth the money at all

Love

Fun/Entertainment Experience66%+3.80

Extremely entertaining

Fun game

Brilliant fun

Value For Money8%+0.10

Money well spent

Excellent value for money

Great value for money

Trivia Games4%+0.33

Opening the game up in sequence revealed clever puzzles that built suspense beautifully

Guests praised the clever puzzles and challenges, which provided just the right level of difficulty to keep everyone engaged without feeling overwhelmed

My family and I really enjoyed solving the mysteries

Gifting Purpose4%−0.02

Bought as a gift it was well received

A Great Present

It was a great gift my husband loved

Quality-Overall4%+0.16

Great quality documents

Excellent Quality

Absolutely amazing

Return

0.7% Return rate 22% Fixable by listing

Advertised Vs Actual Product21%▄▂█▁▁▁
Product Condition21%▂▂▁█▁▁
Gifting Purpose17%█▃▁▁▁▁

A shame as it was a gift for family

Quality-Overall10%▁▄▁▁█▁

Not quite as good

Hard Feel4%▁▁█▁▁▁

actually pretty hard

it was so hard

still hard

FAQ

Common Puzzle Post questions

Answered from the same tracked data.