Skip to content

Puzzle Glue

Fail

Prices span $4.99–$8.72, mostly outside the sweet spot, so Puzzle Glue is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£74K/yr79K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
82%top-5 click share · 10 brands · 42 sellers

Flapen Score

Puzzle Glue against its category

The dotted line is the Home & Garden average. Past it, Puzzle Glue is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puzzle Glue 79K times last year and spent an estimated £74K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
13.3%
Market size, estimated
£74Ka year
Peak month
January3.6× the quietest month
Top search term
puzzle glue41K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £4.99 to £8.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.07 that is £4K to £5K a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£4.99–£8.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #65 within Art & Craft Supplies. It carries 6,436 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#65in Art & Craft Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,436per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Puzzle Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

42

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

  • Tidybond25%
  • Ravensburger21%
  • Protado16%
  • VISCY10%
  • Clementoni8%
  • Mod Podge6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Puzzle Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.6×

Search terms

Top Puzzle Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle glue41K/yr
  • jigsaw glue15K/yr
  • jigsaw glue for puzzles9K/yr
  • jigsaw puzzle glue7K/yr
  • puzzle glue and frame7K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness24%−0.17

Not as great as I expected - had to put a few layers of glue about held

Doesn't stick at all

didnt glue as well as the first time

Functionality-Overall14%−0.12

Does not work

Rubbish doesnt work

it didnt work at all

Durability11%−0.12

Fell apart as soon as picked up

1 month after it's completely falling apart

Size-Overall8%−0.03

Whats biggest size bottle you sell

Value For Money6%+0.53

a liitle pricey since it cost as much as the puzzle itself

An expensive waste of money

Love

Ease Of Use21%+1.75

Easy to spread and use

Easy to use

it is really simple to apply

Adhesion/Stickiness18%−0.17

really sticks well

Excellent use to glue jigsaw

Good glue

Quality-Overall18%+0.47

Excellent product

Quality

Great and really worked

Advertised Vs Actual Product15%+1.13

was exactly what I wanted

It does the job

Excellent service, item as described

Value For Money7%+0.53

Good value

Good value for money

value for money

Return

0.5% Return rate 16% Fixable by listing

Adhesion/Stickiness48%▆▅█▁▆▆

Not as great as I expected - had to put a few layers of glue about held

Doesn't stick at all

didnt glue as well as the first time

Functionality-Overall15%▄█▃▁▅▁

Does not work

Rubbish doesnt work

it didnt work at all

Defective Material/Parts10%▆▆█▁▁▁
Advertised Vs Actual Product6%▃▁▁▁█▁
Size-Overall6%▁▃▁▁▁█

Whats biggest size bottle you sell

FAQ

Common Puzzle Glue questions

Answered from the same tracked data.