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Puzzle Glue

Fail

Prices span $4.99–$8.72, mostly outside the sweet spot, so Puzzle Glue is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£74K/yr79K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
82%top-5 click share · 10 brands · 42 sellers

Flapen Score

Puzzle Glue against its category

The dotted line is the Home & Garden average. Past it, Puzzle Glue is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puzzle Glue 79K times last year and spent an estimated £74K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
13.3%
Market size, estimated
£74Ka year
Peak month
January3.6× the quietest month
Top search term
puzzle glue41K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £4.99 to £8.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.07 that is £4K to £5K a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£4.99–£8.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #65 within Art & Craft Supplies. It carries 6,436 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#65in Art & Craft Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,436per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Puzzle Glue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

42

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

13%

  • Tidybond25%
  • Ravensburger21%
  • Protado16%
  • VISCY10%
  • Clementoni8%
  • Mod Podge6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Puzzle Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.6×

Search terms

Top Puzzle Glue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puzzle glue41K/yr
  • jigsaw glue15K/yr
  • jigsaw glue for puzzles9K/yr
  • jigsaw puzzle glue7K/yr
  • puzzle glue and frame7K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Glue

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
24%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Not as great as I expected - had to put a few layers of glue about held”
A buyer, on “Adhesion/Stickiness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Puzzle Glue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data