Push Lawnmower
MaybeReturns run at only 0.6% of orders. But buyers convert on only 1.9% of searches, so Push Lawnmower is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £153K/yr130K searches / yr
- 90-day growth
- +88.2%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 44 sellers
Flapen Score
Push Lawnmower against its category
The dotted line is the Home & Garden average. Past it, Push Lawnmower is stronger. Inside it, weaker.
Market
The Push Lawnmower market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Push Lawnmower 130K times last year and spent an estimated £153K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +88.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- +88.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £153Ka year
- Peak month
- May15.1× the quietest month
- Top search term
- manual lawn mower37K searches a year
02 · Price
A sale here is worth £61.25.
Listings sell for £61.25 on average, from £38.82 to £97.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £61.25 that is £6K to £15K a year per listing.
- Average price
- £61.25inside the $15 to $100 sweet spot
- Price range
- £38.82–£97.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£15K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #200 within Mowers & Outdoor Power Tools. It carries 1,370 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 38%
- Out of stock, average day
- 9.5%
- Average rank
- #200in Mowers & Outdoor Power Tools
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,370per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Push Lawnmower products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Einhell Hand Push Lawnmower Manual Lawn-Mower With 30cm Cutting Width 16L Grass Box 4 Cutting Height Levels Walk-Behind Lawn Mower For Small Gardens GC-HM 300
- Price
- £41.16
- Rating
- 4.2/5
- Reviews
- 5,951
- Age
- 5y ago
Einhell Hand Push Lawnmower Manual Lawn-Mower With 40cm Cutting Width 27L Grass Box 4 Cutting Height Levels Walk-Behind Lawn Mower For Small Gardens GC-HM 400
- Price
- £45.57
- Rating
- 4.2/5
- Reviews
- 5,951
- Age
- 5y ago
COBRA HM381 Manual Garden Lawnmower Hand Cylinder Mower 38cm (15in) cutting width
- Price
- £49.67
- Rating
- 4.3/5
- Reviews
- 332
- Age
- 6y ago
Gardena Classic Cylinder Mower 330: Manual mower with a 33-cm working width for lawn areas up to 150 m blade cylinder of quality steel touchless cutting technology low-noise precise (4027-20)
- Price
- £87.30
- Rating
- 4.4/5
- Reviews
- 1,422
- Age
- 9y ago
Webb WEH12R Manual Hand Push Cylinder Lawnmower with Roller Adjustable Cutting Heights 30cm Cutting Width and 18L Collection Bag - 3 Year Guarantee
- Price
- £97.74
- Rating
- 4.0/5
- Reviews
- 443
- Age
- 10y ago
Trending
90-day click momentum
Garden Gear Manual Lawnmower Hand Push Mower Grass Cutter with Rear Roller & 17 Litre Grass Collection Bag
- Price
- £45.94
- Rating
- 4.1/5
- Reviews
- 565
- Age
- 10y ago
Gardena Manual Push Lawnmower Comfort 330 Cylinder Lawnmowers: English Lawn 33 cm cutting width Cordless Easy to push For lawns up to 150 m (11750-20)
- Price
- £81.12
- Rating
- 4.4/5
- Reviews
- 1,422
- Age
- 6mo ago
Lawn Mower Grass Cutter 40cm Cutting Width Manual Hand Push Retractable Handle
- Price
- £40.14
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 2y ago
Gardena Classic Cylinder Mower 330: Manual mower with a 33-cm working width for lawn areas up to 150 m blade cylinder of quality steel touchless cutting technology low-noise precise (4027-20)
- Price
- £87.30
- Rating
- 4.4/5
- Reviews
- 1,422
- Age
- 9y ago
COBRA HM381 Manual Garden Lawnmower Hand Cylinder Mower 38cm (15in) cutting width
- Price
- £49.67
- Rating
- 4.3/5
- Reviews
- 332
- Age
- 6y ago
Newest
by launch dateGardena Manual Push Lawnmower Comfort 330 Cylinder Lawnmowers: English Lawn 33 cm cutting width Cordless Easy to push For lawns up to 150 m (11750-20)
- Price
- £81.12
- Rating
- 4.4/5
- Reviews
- 1,422
- Age
- 6mo ago
Gardena Classic Cylinder Mower 400: Manual mower with a 40-cm working width for lawn areas up to 200 m blade cylinder of quality steel touchless cutting technology low-noise precise (4018-88)
- Price
- £86.41
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 1y ago
Ark Mat HAND PUSH LAWNMOWER with Rear Roller Stripes 300mm Heavy Duty Steel Blades 4 Cutting Heights 16mm to 40mm Lightweight 6kg 18L Grass Box Quiet & Eco Friendly Manual Lawn Mower
- Price
- £41.95
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago
Lawn Mower Grass Cutter 40cm Cutting Width Manual Hand Push Retractable Handle
- Price
- £40.14
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 2y ago
Einhell Hand Push Lawnmower Manual Lawn-Mower With 30cm Cutting Width 16L Grass Box 4 Cutting Height Levels Walk-Behind Lawn Mower For Small Gardens GC-HM 300
- Price
- £41.16
- Rating
- 4.2/5
- Reviews
- 5,951
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
44
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- Einhell53%
- Gardena15%
- Webb10%
- COBRA7%
- Garden Gear5%
- Oypla4%
- Open — no brand owns it (2 brands, 6%)
Demand
Push Lawnmower search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.1×
Search terms
Top Push Lawnmower search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- manual lawn mower37K/yr
- push lawnmower20K/yr
- push mower15K/yr
- push manual lawnmower6K/yr
- hand push lawn mowers6K/yr
- manual lawnmower6K/yr
- manual grass cutter5K/yr
- push lawn mower manual4K/yr
- push mower manual4K/yr
- push lawn mower4K/yr
Reviews and returns
What reviews say buyers love and hate about Push Lawnmower
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
would fit inside each other must have damaged in production how it passed quality control is beyond me
Cheap and poorly manufactured
Very poor quality
Its a doddle to assemble
I have been unable to assemble this lawnmower
the assembly instructions are so poor
the instructions are poor
the instructions could certainly be clearer
Poor instructions
difficult to reach areas
the handle is too easily detached
very hard to push
this wont cut coarse grass at all
It still didn't feel as if it was performing how it should be
it just didnt work
Love
Really good little tool
Ease of use
easy to store
Nice and easy to put together
Very easy to assemble
Assembly was a breeze
Value of money
Excellent value for money
Very reasonable price
Effective cut
Cuts well,
Does a lovely cut
Lightweight and easy to handle
Lightweight and very easy to use
Excellent cutter and relatively lightweight
Return
0.6% Return rate 9% Fixable by listing
this wont cut coarse grass at all
It still didn't feel as if it was performing how it should be
it just didnt work
Unfit for purpose
The bag for cuttings is too small
the blade is incredibly small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Push Lawnmower questions
Answered from the same tracked data.