push lawnmower
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Incredible£38.82–£97.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£61.25avg listing price — sweet spot $15–$100
Growth
Great+88.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,370.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay£153K£153K/yr · 130K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, push lawnmower is a £153K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
push lawnmower market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £123K–£153K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 85%
- Out of stock
- 9.5%
- Avg brand age
- 42 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
44
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- Einhell53%
- Gardena15%
- Webb10%
- COBRA7%
- Garden Gear5%
- Oypla4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +88.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.1×
Top push lawnmower search terms
- manual lawn mower37K/yr
- push lawnmower20K/yr
- push mower15K/yr
- push manual lawnmower6K/yr
- hand push lawn mowers6K/yr
- manual lawnmower6K/yr
- manual grass cutter5K/yr
- push lawn mower manual4K/yr
- push mower manual4K/yr
- push lawn mower4K/yr
Top push lawnmower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Einhell Hand Push Lawnmower Manual Lawn-Mower With 30cm Cutting Width 16L Grass Box 4 Cutting Height Levels Walk-Behind Lawn Mower For Small Gardens GC-HM 300
Einhell£41.164.2★5,951 rev
Einhell Hand Push Lawnmower Manual Lawn-Mower With 40cm Cutting Width 27L Grass Box 4 Cutting Height Levels Walk-Behind Lawn Mower For Small Gardens GC-HM 400
Einhell£45.574.2★5,951 rev
COBRA HM381 Manual Garden Lawnmower Hand Cylinder Mower 38cm (15in) cutting width
COBRA£49.674.3★332 rev
Gardena Classic Cylinder Mower 330: Manual mower with a 33-cm working width for lawn areas up to 150 m blade cylinder of quality steel touchless cutting technology low-noise precise (4027-20)
Gardena£87.304.4★1,422 rev
Webb WEH12R Manual Hand Push Cylinder Lawnmower with Roller Adjustable Cutting Heights 30cm Cutting Width and 18L Collection Bag - 3 Year Guarantee
Webb£97.744.0★443 rev
Newest
by launch date
Gardena Manual Push Lawnmower Comfort 330 Cylinder Lawnmowers: English Lawn 33 cm cutting width Cordless Easy to push For lawns up to 150 m (11750-20)
Gardena£81.121,422 rev
Gardena Classic Cylinder Mower 400: Manual mower with a 40-cm working width for lawn areas up to 200 m blade cylinder of quality steel touchless cutting technology low-noise precise (4018-88)
Gardena£86.4166 rev
Ark Mat HAND PUSH LAWNMOWER with Rear Roller Stripes 300mm Heavy Duty Steel Blades 4 Cutting Heights 16mm to 40mm Lightweight 6kg 18L Grass Box Quiet & Eco Friendly Manual Lawn Mower
Ark Mat£41.9571 rev
Lawn Mower Grass Cutter 40cm Cutting Width Manual Hand Push Retractable Handle
EG£40.148 rev
Einhell Hand Push Lawnmower Manual Lawn-Mower With 30cm Cutting Width 16L Grass Box 4 Cutting Height Levels Walk-Behind Lawn Mower For Small Gardens GC-HM 300
Einhell£41.165,951 rev
Trending
90-day click momentum
Garden Gear Manual Lawnmower Hand Push Mower Grass Cutter with Rear Roller & 17 Litre Grass Collection Bag
Garden Gear£45.944.1★
Gardena Manual Push Lawnmower Comfort 330 Cylinder Lawnmowers: English Lawn 33 cm cutting width Cordless Easy to push For lawns up to 150 m (11750-20)
Gardena£81.124.4★
Lawn Mower Grass Cutter 40cm Cutting Width Manual Hand Push Retractable Handle
EG£40.143.3★
Gardena Classic Cylinder Mower 330: Manual mower with a 33-cm working width for lawn areas up to 150 m blade cylinder of quality steel touchless cutting technology low-noise precise (4027-20)
Gardena£87.304.4★
COBRA HM381 Manual Garden Lawnmower Hand Cylinder Mower 38cm (15in) cutting width
COBRA£49.674.3★
What buyers say about push lawnmower
What buyers praise and complain about, mined from review topics.What buyers love
“Really good little tool”
“Nice and easy to put together”
“Value of money”
“Effective cut”
“Lightweight and easy to handle”
“A quality mower with excellent build quality”
“it does the job”
“Quiet and eco friendly”
“It was cheaper than an electric mower and better for the environment in terms of clean and green, whatever the phrase is”
“Still works well 12 months later”
What buyers complain about
“would fit inside each other must have damaged in production how it passed quality control is beyond me”
“Its a doddle to assemble”
“the instructions are poor”
“difficult to reach areas”
“this wont cut coarse grass at all”
“Mine broke following 10 uses”
“Unfit for purpose”
“Im allergic to grass especially grass cutting fumes”
“not free returns for second - charging £2.73 if take to evri drop off”
“Complete waste of time”
Top return reasons
Common questions
- Is push lawnmower profitable to sell on Amazon United Kingdom?
- The niche generates £153K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +88.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the push lawnmower niche?
- 8 brands and 44 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in push lawnmower?
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
- When does demand for push lawnmower peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.1× the quietest.
- What does it cost to enter the push lawnmower niche?
- Listings span £38.82–£97.74; the average listing price is £61.25 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.