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Purple Birthday Decorations

Maybe

The top 5 brands take only 36% of clicks. But prices span $2.11–$11.50, mostly outside the sweet spot, so Purple Birthday Decorations is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£40K/yr96K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
34%top-5 click share · 40 brands · 66 sellers

Flapen Score

Purple Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, Purple Birthday Decorations is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purple Birthday Decorations 96K times last year and spent an estimated £40K. The top 5 brands take 36% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
6.5%
Market size, estimated
£40Ka year
Top search term
purple birthday decorations31K searches a year

02 · Price

A sale here is worth £6.37.

Listings sell for £6.37 on average, from £2.11 to £11.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.37 that is £637 to £2K a year per listing.

Average price
£6.37under the $15 to $100 sweet spot
Price range
£2.11–£11.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£637–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #455 within Party Supplies. It carries 931 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#455in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
931per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Purple Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

66

Top-5 brand share

36%

Top 20: 82%

Top-5 click share

34%

Top 20: 74%

Open market

59%

  • WEQTWL9%
  • GYESXYW8%
  • Douvelue7%
  • Gidobo7%
  • Unique5%
  • ZERODECO5%

Demand

Purple Birthday Decorations search demand

Weekly searches over the year. Pick a range.

2K2KMar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Purple Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple birthday decorations31K/yr
  • purple party decorations22K/yr
  • purple decorations13K/yr
  • purple birthday banner8K/yr
  • purple happy birthday banner6K/yr
  • birthday decorations purple5K/yr
  • lilac birthday decorations5K/yr
  • happy birthday banner purple5K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.19

Fault balloons. hole / dont last

All of the laces fell off whilst it was handing

ripped one

Inflation/Deflation23%−0.20

Started the balloons to blow up

Ballons defalted over night

Foil balloons deflated minutes after being blown up

Material Quality10%−0.09

Material not cotton as described

Adhesion/Stickiness10%+0.22

It was difficult to hang with normal tape so maybe get something stronger

Size-Overall10%+0.40

Bit too long for standard door

Love

Color26%+1.63

bright colours

I love the colours

they have such beautiful colours

Value For Money16%+0.92

Good value for money

Excellent value

for the price you can't go wrong

Quality-Overall13%+0.17

The balloons are fantastic quality

Good quality

The quality is impressive for the price

Advertised Vs Actual Product11%+0.59

As described

Exactly as described

Item exactly as described

Design-Overall6%+0.30

Lovely design and look amazing

Mom loved the designs in the balloons

the design as it is super eye catching

Return

0.8% Return rate 52% Fixable by listing

Color27%▇▅█▅▆▅
Size-Overall13%▁▅▅█▄█

Bit too long for standard door

Quality-Overall13%▁▁▃▄▂█

Not good quality balloons and products

Sadly the quality has gone down

could not return as didnt realisae the quality until the evening i needed it

Assembly/Installation9%▁▁▁▂█▁
Defective Material/Parts8%▁█▁▁▅▁

FAQ

Common Purple Birthday Decorations questions

Answered from the same tracked data.