Purple Bedding
FailDemand is soft, at -31.0% this quarter, so Purple Bedding is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £44K/yr210K searches / yr
- 90-day growth
- -31.0%search demand this quarter
- Competition
- 26%top-5 click share · 32 brands · 46 sellers
Flapen Score
Purple Bedding against its category
The dotted line is the Home & Garden average. Past it, Purple Bedding is stronger. Inside it, weaker.
Market
The Purple Bedding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Purple Bedding 210K times last year and spent an estimated £44K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -31.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £44Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- purple bedding42K searches a year
02 · Price
A sale here is worth £14.42.
Listings sell for £14.42 on average, from £7.58 to £24.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.42 that is £0 to £1K a year per listing.
- Average price
- £14.42under the $15 to $100 sweet spot
- Price range
- £7.58–£24.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #254 within Home Textiles. It carries 4,287 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 81%
- Out of stock, average day
- 11.7%
- Average rank
- #254in Home Textiles
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,287per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Purple Bedding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gaveno Cavailia Luxury URBAN OMBRE Bed Set with Duvet Cover and Pillow Case Polyester-Cotton Purple Double 11149453
- Price
- £12.34
- Rating
- 4.3/5
- Reviews
- 5,163
- Age
- 8y ago

Utopia Bedding Double Duvet Cover Set Purple
- Price
- £8.24
- Rating
- 4.5/5
- Reviews
- 21,561
- Age
- 6y ago

Gaveno Cavailia Empire Damask Double Duvet Set Purple Reversible Easy Care Cotton Blend 3 Piece Bedding | 1 Quilt Cover + 2 Pillow Cases | Button Closure | Machine Washable
- Price
- £11.62
- Rating
- 4.4/5
- Reviews
- 5,304
- Age
- 7y ago

Utopia Bedding 4 Piece Double Bedding Set (Purple)
- Price
- £10.61
- Rating
- 4.6/5
- Reviews
- 9,578
- Age
- 4y ago

Gaveno Cavailia Luxury URBAN OMBRE Bed Set with Duvet Cover and Pillow Case Polyester-Cotton Purple King 11149460
- Price
- £14.16
- Rating
- 4.3/5
- Reviews
- 5,163
- Age
- 8y ago
Trending
90-day click momentum
RUIKASI Lavender Double Duvet Set Bedding Set - Purple Duvet Cover Double Bed Set with Zip Soft Brushed Microfibre Duvet Cover Set Quilt Cover with 2 Pillowcases
- Price
- £13.58
- Rating
- 4.4/5
- Reviews
- 2,665
- Age
- 12mo ago

DJY Purple Geometric Duvet Cover Golden Stripes Soft Microfiber Bedding Duvet Cover Set Reversible Lightweight Bedding Sets 3pcs with Zipper Closure (Double 200x200cm)
- Price
- £14.23
- Rating
- 4.4/5
- Reviews
- 1,687
- Age
- 5y ago

Utopia Bedding 4 Piece Double Bedding Set (Purple)
- Price
- £10.61
- Rating
- 4.6/5
- Reviews
- 9,578
- Age
- 4y ago

Lions Modern Urban Ombre Duvet Cover with Pillowcase Poly Cotton Bedding Set Easy Care Soft Quilt Covers Machine Washable Purple Double Bed 200x200cm
- Price
- £13.11
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 8y ago

Aisbo Double Duvet Set with Sheet - Purple 4 Pieces Microfiber Bedding Set for Double Bed Includes Duvet Cover Fitted Sheet and Pillowcases
- Price
- £16.28
- Rating
- 4.3/5
- Reviews
- 1,377
- Age
- 1y ago
Newest
by launch date
RUIKASI Lavender Double Duvet Set Bedding Set - Purple Duvet Cover Double Bed Set with Zip Soft Brushed Microfibre Duvet Cover Set Quilt Cover with 2 Pillowcases
- Price
- £13.58
- Rating
- 4.4/5
- Reviews
- 2,665
- Age
- 12mo ago

Aisbo Double Duvet Set with Sheet - Purple 4 Pieces Microfiber Bedding Set for Double Bed Includes Duvet Cover Fitted Sheet and Pillowcases
- Price
- £16.28
- Rating
- 4.3/5
- Reviews
- 1,377
- Age
- 1y ago

Seersucker Duvet Cover Set Double Size Beddding Set with Pillowcases for Teens Adults Soft Microfiber Polyester Seersucker Bedding Lilac 200x200cm
- Price
- £18.81
- Rating
- 4.4/5
- Reviews
- 591
- Age
- 1y ago

Catherine Lansfield Enchanted Twilight Reversible King Duvet Cover Set with Pillowcases Plum
- Price
- £19.33
- Rating
- 4.6/5
- Reviews
- 2,005
- Age
- 1y ago

GC GAVENO CAVAILIA Floral Bedding Double Bed Set (200x200 cm) Reversible Leaf Duvet Cover With Pillowcases Breathable Bed Covers Double Bed Lavender
- Price
- £13.40
- Rating
- 4.3/5
- Reviews
- 176
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
46
Top-5 brand share
71%
Top 20: 95%
Top-5 click share
26%
Top 20: 57%
Open market
25%
- GC GAVENO CAVAILIA30%
- DJY13%
- Utopia Bedding13%
- WONGS BEDDING8%
- Catherine Lansfield6%
- Aisbo4%
Demand
Purple Bedding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Purple Bedding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple bedding42K/yr
- purple duvet cover13K/yr
- lilac bedding26K/yr
- purple double duvet set16K/yr
- purple king size duvet cover sets13K/yr
- purple bedding double12K/yr
- king size duvet cover sets purple8K/yr
- purple duvet set double14K/yr
- purple bedding king size10K/yr
- purple duvet cover king size11K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Bedding
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not well made
Not very good quality
cheap quality
Colour not quite as shown
beware colour
Wrong colour
Very rough material
very rough
Very hard material
Horrible material
Flimsy material
Not keen on material
poor stitching
Stitching came lose
Inadequate stitchings
Love
Excellent product
good quality set
Love the colour good quality
Good colour
Beautiful colours
colour vibrant
reasonably priced
Good price
Excellent value for money
soft to the touch
Lovely and soft
soft fabric
Soft material, excellent for price
Its perfect as stated percale cotton
Good quality material
Return
1.4% Return rate 57% Fixable by listing
Colour not quite as shown
beware colour
Wrong colour
Horrible material
Flimsy material
Not keen on material
Bad fit
Over sized
Sized badly
Not well made
Not very good quality
cheap quality
poor stitching
Stitching came lose
Inadequate stitchings
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Bedding questions
Answered from the same tracked data.









