Skip to content

Purple Bedding

Fail

Demand is soft, at -31.0% this quarter, so Purple Bedding is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£44K/yr210K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
26%top-5 click share · 32 brands · 46 sellers

Flapen Score

Purple Bedding against its category

The dotted line is the Home & Garden average. Past it, Purple Bedding is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purple Bedding 210K times last year and spent an estimated £44K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
1.5%
Market size, estimated
£44Ka year
Peak month
November1.7× the quietest month
Top search term
purple bedding42K searches a year

02 · Price

A sale here is worth £14.42.

Listings sell for £14.42 on average, from £7.58 to £24.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.42 that is £0 to £1K a year per listing.

Average price
£14.42under the $15 to $100 sweet spot
Price range
£7.58–£24.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #254 within Home Textiles. It carries 4,287 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
11.7%
Average rank
#254in Home Textiles
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,287per listing
Listings tracked
85

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Purple Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£876£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

46

Top-5 brand share

71%

Top 20: 95%

Top-5 click share

26%

Top 20: 57%

Open market

25%

  • GC GAVENO CAVAILIA30%
  • DJY13%
  • Utopia Bedding13%
  • WONGS BEDDING8%
  • Catherine Lansfield6%
  • Aisbo4%

Demand

Purple Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Purple Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple bedding42K/yr
  • purple duvet cover13K/yr
  • lilac bedding26K/yr
  • purple double duvet set16K/yr
  • purple king size duvet cover sets13K/yr
  • purple bedding double12K/yr
  • king size duvet cover sets purple8K/yr
  • purple duvet set double14K/yr
  • purple bedding king size10K/yr
  • purple duvet cover king size11K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+1.26

Not well made

Not very good quality

cheap quality

Color11%−0.05

Colour not quite as shown

beware colour

Wrong colour

Hard Feel8%−0.07

Very rough material

very rough

Very hard material

Material Quality8%

Horrible material

Flimsy material

Not keen on material

Stitch/Finish/Polish6%−0.07

poor stitching

Stitching came lose

Inadequate stitchings

Love

Quality-Overall23%+1.26

Excellent product

good quality set

Love the colour good quality

Color17%−0.05

Good colour

Beautiful colours

colour vibrant

Value For Money13%+1.61

reasonably priced

Good price

Excellent value for money

Soft Feel9%

soft to the touch

Lovely and soft

soft fabric

Material Quality6%

Soft material, excellent for price

Its perfect as stated percale cotton

Good quality material

Return

1.4% Return rate 57% Fixable by listing

Color31%▆▅▇█▇▇

Colour not quite as shown

beware colour

Wrong colour

Material Quality21%█▅▆▄▅▅

Horrible material

Flimsy material

Not keen on material

Size-Overall15%▂█▆▆▇▇

Bad fit

Over sized

Sized badly

Quality-Overall7%█▆▄▆▆▆

Not well made

Not very good quality

cheap quality

Stitch/Finish/Polish5%▁▅▆█▇▄

poor stitching

Stitching came lose

Inadequate stitchings

FAQ

Common Purple Bedding questions

Answered from the same tracked data.