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Purple Balloons

Maybe

Returns run at only 0.8% of orders. But prices span $2.11–$10.31, mostly outside the sweet spot, so Purple Balloons is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£57K/yr87K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
44%top-5 click share · 22 brands · 29 sellers

Flapen Score

Purple Balloons against its category

The dotted line is the Home & Garden average. Past it, Purple Balloons is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purple Balloons 87K times last year and spent an estimated £57K. The top 5 brands take 60% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
11.6%
Market size, estimated
£57Ka year
Peak month
October1.9× the quietest month
Top search term
purple balloons71K searches a year

02 · Price

A sale here is worth £5.72.

Listings sell for £5.72 on average, from £2.11 to £10.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.72 that is £572 to £1K a year per listing.

Average price
£5.72under the $15 to $100 sweet spot
Price range
£2.11–£10.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£572–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #186 within Party Supplies. It carries 951 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#186in Party Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
951per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Purple Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

29

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

44%

Top 20: 89%

Open market

33%

  • creative balloons18%
  • Adeyoo12%
  • Balloons Hub10%
  • HYKJNBW10%
  • QIFU9%
  • AULE7%

Demand

Purple Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Purple Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple balloons71K/yr
  • balloons purple4K/yr
  • purple balloon3K/yr
  • dark purple balloons3K/yr
  • purple ballons3K/yr
  • purple baloons2K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.04

Poor quality balloons, too small and a couple had holes in them

Bad quality

But extremely bad quality

Inflation/Deflation13%−0.14

Tried inflating some more but again those ones exploded shortly after. Had to go out to a shop to get replacements.

Really weird shape when blown up

Durability13%−0.12

don't last well

wont stay up for more than a few hours with Helium so plan the use carefully

are not at all durable

Texture/Consistency-Overall10%−0.12

the texture was very hard

Shape/Style3%−0.05

Really weird shape when blown up

Love

Color34%+2.73

Lovely colours

Excellent value for adding a massive pop of color to any celebration

Pretty coloured balloons

Quality-Overall23%−0.04

Good quality balloons

Good quality

Great quality and value for money,

Value For Money15%+1.80

Excellent value

Very good value

Great price, lovely balloons

Size-Overall3%+0.11

Its an impressive size

Nice size when blown up

Inflation/Deflation3%−0.14

Pretty colours, easy to inflate

They held both air and helium perfectly, staying fully inflated and floating for days

Return

0.8% Return rate 73% Fixable by listing

Color58%█▄▆▃▆▅
Quality-Overall9%▁▅▁█▆▃

Poor quality balloons, too small and a couple had holes in them

Bad quality

But extremely bad quality

Inflation/Deflation6%▁▁▅█▄▁

Tried inflating some more but again those ones exploded shortly after. Had to go out to a shop to get replacements.

Really weird shape when blown up

Size-Overall6%▁█▁▁▄▁

too small

Advertised Vs Actual Product4%▁▁▂▁▁█

Balloons do not look like the image provided

FAQ

Common Purple Balloons questions

Answered from the same tracked data.