purple balloons
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($2.11–$10.31) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good951.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.72avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 87K searches
Price range
Bad£2.11–£10.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, purple balloons is a £57K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
purple balloons market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £46K–£57K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 9.8%
- Avg brand age
- 30 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
29
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
44%
Top 20: 89%
Open market
33%
- creative balloons18%
- Adeyoo12%
- Balloons Hub10%
- HYKJNBW10%
- QIFU9%
- AULE7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top purple balloons search terms
- purple balloons71K/yr
- balloons purple4K/yr
- purple balloon3K/yr
- dark purple balloons3K/yr
- purple ballons3K/yr
- purple baloons2K/yr
Top purple balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purple Balloons 15pcs 10 Latex Dark Purple Balloons for Girls Boys Birthday Party Bridal Baby Shower Wedding Graduation Anniversary Festival Decorations
creative balloons£3.873.2★11 rev
12 Thick Metallic Pearl Confetti Latex Balloons Shiny Colors For Wedding Party Birthday Decorations Purple Color Pack of 10
Balloons Hub£3.244.4★168 rev
QIFU Purple Balloons Lilac Balloon 50pcs White and Purple Balloon with Confetti Balloons Lilac Latex Helium Ballon Birthday Party Decoration for Girl Woman Birthday Wedding Baby Shower Bridal Party
QIFU£5.514.5★2,243 rev
HYKJNBW Purple Balloons 12inch 50 Pack Strong Thicken Latex Purple Party Balloons For Happy Birthday Kids Party Weddings Baby Shower Events Decorations Accessories
HYKJNBW£4.454.5★2,425 rev
Adeyoo Purple Balloons - 50 Pcs 12 Inch Dark Purple Balloons Round Latex Balloon with Ribbons Shiny Party Balloon for Birthday Graduation Mothers Day Anniversary Wedding Halloween Party Decorations
Adeyoo£6.364.5★106 rev
Newest
by launch date
Purple 10 Inch Pack of 30 Metallic Balloons Pack Kids Party Latex Balloons Birthday Party Balloon Decoration for Wedding Baby Shower Graduation Partyy Anniversary Occasions
creative balloons£4.0616 rev
Purple Balloons 15pcs 10 Latex Dark Purple Balloons for Girls Boys Birthday Party Bridal Baby Shower Wedding Graduation Anniversary Festival Decorations
creative balloons£3.8711 rev
Adeyoo Purple Balloons - 50 Pcs 12 Inch Dark Purple Balloons Round Latex Balloon with Ribbons Shiny Party Balloon for Birthday Graduation Mothers Day Anniversary Wedding Halloween Party Decorations
Adeyoo£6.36106 rev
Purple and White Balloons - 12 Inch Purple White Confetti Latex Balloons Thickened Party Balloon for Birthday Baby Shower Wedding Bridal Graduation Party Decorations
Adeyoo£5.21147 rev
Adeyoo Light Purple Balloons - 50Pcs Purple Balloons 12 Inch Round Lilac Balloon Bright Latex Party Balloon with Ribbons for Morhers Day Birthday Baby Shower Wedding Party Decorations
Adeyoo£5.08106 rev
Trending
90-day click momentum
Purple White Balloons 60 pcs 12 Inch Pastel Matte Lilac White Metallic Lavender Confetti Latex Balloons with Ribbon For Women Birthday Baby Shower Wedding Anniversary Gender Reveal Party Decoration
Balloon Dance£4.654.5★
Adeyoo Light Purple Balloons - 50Pcs Purple Balloons 12 Inch Round Lilac Balloon Bright Latex Party Balloon with Ribbons for Morhers Day Birthday Baby Shower Wedding Party Decorations
Adeyoo£5.084.5★
Purple and White Balloons - 12 Inch Purple White Confetti Latex Balloons Thickened Party Balloon for Birthday Baby Shower Wedding Bridal Graduation Party Decorations
Adeyoo£5.214.5★
Purple 10 Inch Pack of 30 Metallic Balloons Pack Kids Party Latex Balloons Birthday Party Balloon Decoration for Wedding Baby Shower Graduation Partyy Anniversary Occasions
creative balloons£4.063.1★
Purple Balloons 15pcs 10 Latex Dark Purple Balloons for Girls Boys Birthday Party Bridal Baby Shower Wedding Graduation Anniversary Festival Decorations
creative balloons£3.873.2★
What buyers say about purple balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely colours”
“Good quality balloons”
“Excellent value”
“Its an impressive size”
“Pretty colours, easy to inflate”
“They feel durable”
“Set of large birthday balloons exactly as described”
“Look stunning in a ballon arch”
“As hoped / expected”
“Look stunning in a ballon arch”
What buyers complain about
“Poor quality balloons, too small and a couple had holes in them”
“Tried inflating some more but again those ones exploded shortly after. Had to go out to a shop to get replacements.”
“don't last well”
“the texture was very hard”
“Really weird shape when blown up”
“Balloons do not look like the image provided”
“too small”
“Not good value for money”
“Ended up not being able to use them”
“have bit of a smell”
Top return reasons
Common questions
- Is purple balloons profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 36 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the purple balloons niche?
- 22 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in purple balloons?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Durability. The return rate is 0.8%.
- When does demand for purple balloons peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the purple balloons niche?
- Listings span £2.11–£10.31; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 951 reviews — the moat a new listing must climb.