Skip to content

Pumpkin Mug

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $16K a year here, so Pumpkin Mug is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£16K/yr210K searches / yr
90-day growth
+73.8%search demand this quarter
Competition
34%top-5 click share · 25 brands · 76 sellers

Flapen Score

Pumpkin Mug against its category

The dotted line is the Home & Garden average. Past it, Pumpkin Mug is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin Mug 210K times last year and spent an estimated £16K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +73.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+73.8%
Conversion, latest week
0.8%
Market size, estimated
£16Ka year
Peak month
October56.0× the quietest month
Top search term
halloween mug50K searches a year

02 · Price

A sale here is worth £9.31.

Listings sell for £9.31 on average, from £3.52 to £18.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.31 that is £0 to £931 a year per listing.

Average price
£9.31under the $15 to $100 sweet spot
Price range
£3.52–£18.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£931
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 34.2% of listings are out of stock. The average listing ranks #6,661 within Glassware. It carries 529 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
97%
Out of stock, average day
34.2%
Average rank
#6,661in Glassware
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
529per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pumpkin Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£492£984£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

25 falling

Sellers

76

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

34%

Top 20: 80%

Open market

41%

  • Something Different Wholesale16%
  • Something Different12%
  • Widdop and Co11%
  • CharmBurst10%
  • WXYTXHYQ6%
  • Merrwon5%

Demand

Pumpkin Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 56.0×

Search terms

Top Pumpkin Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween mug50K/yr
  • pumpkin mug30K/yr
  • halloween cups34K/yr
  • halloween mugs18K/yr
  • autumn mug33K/yr
  • ghost mug9K/yr
  • halloween cup17K/yr
  • halloween mugs for adults8K/yr
  • pumpkin cup5K/yr
  • pumpkin mugs4K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength19%−0.20

break even with a little pressure making them extremely fragile for everyday use

However, they feel very fragile

Unlike standard glass mugs these seem to be extremely brittle

Dishwasher Safe10%−0.03

The manufacturer also warns you about putting them in the dishwasher

I have had 2 break in the dishwasher over the last couple of years so I now wash them by hand only

Size-Overall7%

I thought that they were smaller

They're smaller than I was expecting - 460ml sounds massive

Heating6%−0.11

cooled when pouring a drink in if the handle finally finishes cracking all the way through it could crack the entire mug when using it

Heat Resistance2%−0.03

They also dont retain heat as well as thicker mugs

Love

Size-Overall11%

good size

the size is great for bigger drinks

They are a good size for coffee or other drinks

Design-Overall11%−0.01

Cute Pumpkin Design

they look stylish

Beautiful design,

Quality-Overall9%+0.79

Well made and well executed

lovely quality mugs

Overall good quality and value

Temperature Retention8%+0.67

it keeps fingers away from the hot glass which helps when the drink is fresh

Lovely design with good temperature retention

The glass holds heat well enough that my drink stays warm

Comfort-Overall6%+0.52

Big comfy cuppa cups

Theyre comfortable to hold

I think it's comfortable—your fingers find their way naturally

Return

0.8% Return rate 65% Fixable by listing

Size-Overall50%▁▆█▁▁▁

I thought that they were smaller

They're smaller than I was expecting - 460ml sounds massive

Quality-Overall20%▁▃▁█▁▁
Advertised Vs Actual Product10%▁█▁▁▁▁
Gifting Purpose10%▁▁█▁▁▁
Color5%█▁▁▁▁▁

FAQ

Common Pumpkin Mug questions

Answered from the same tracked data.