Is pumpkin mug profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 35 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +73.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the pumpkin mug niche?

25 brands and 76 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in pumpkin mug?

Top complaints mined from reviews: Strength, Dishwasher Safe, Size-Overall. The return rate is 0.8%.

When does demand for pumpkin mug peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 56.0× the quietest.

What does it cost to enter the pumpkin mug niche?

Listings span £3.52–£18.42; the average listing price is £9.31 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.

pumpkin mug

Worth a look

Shows low returns (0.8%), but a small market ($16K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Great+73.8%

90-day search growth — must beat 0% to launch

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Good529.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.31

avg listing price — sweet spot $15–$100

Price range

Bad£3.52–£18.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£16K

£16K/yr · 210K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, pumpkin mug is a £16K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

pumpkin mug market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £37K–£47K; units × avg price
Conversion rate: 0.8%
Avg BSR: #6,661
Page quality: 0%
Prime: 97%
Sponsored: 54%
Out of stock: 34.2%
Avg brand age: 30 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

34%

Top 20: 80%

Open market

41%

Something Different Wholesale16%
Something Different12%
Widdop and Co11%
CharmBurst10%
WXYTXHYQ6%
Merrwon5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +73.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 56.0×

Open Trend

Top pumpkin mug search terms

halloween mug50K/yr +92.9%0.7% conv.
pumpkin mug30K/yr +51.3%1.5% conv.
halloween cups34K/yr +168.8%0.5% conv.
halloween mugs18K/yr +98.3%0.2% conv.
autumn mug33K/yr +63.6%0.1% conv.
ghost mug9K/yr -17.3%0.8% conv.
halloween cup17K/yr +126.5%0.4% conv.
halloween mugs for adults8K/yr +140.2%0.0% conv.
pumpkin cup5K/yr +33.3%1.3% conv.
pumpkin mugs4K/yr +111.8%0.0% conv.

All search terms

Top pumpkin mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CharmBurst Pumpkin Mug Halloween 12oz Ceramic Mug With Black Face Cute Coffee Mug Autumn Pumpkin Shape Mug For Autumn Decor Birthday Drinking Mug

CharmBurst£6.574.6★9 rev

Something Different Wholesale Hey Boo Ghost Shaped Ceramic Mug - Spooktacular Halloween Mug for Witches Brew - Ghost Mugs Halloween Mugs

Something Different Wholesale£8.134.2★32 rev

Widdop and Co Country Living Pumpkin Mug Orange Leaves Ceramic Mug

Widdop and Co£12.443.9★15 rev

something different HA_40331 Enamel Mug | Pumpkin Spice | 1pc. 165g White

Something Different£6.544.4★57 rev

Halloween Gifts Halloween Mug 3D Pumpkin Mug for Women Hallowee-n Cups Gift for Her 3D Cute Cup 15oz Funny Cartoon Hand-painted Ceramic Milk Cup Novelty Birthday Gif-ts for Her Women Girls Friend

WXYTXHYQ£11.514.3★18 rev

Newest

by launch date

Something Different Wholesale Spooky Street Stacking Mug Set | Novelty Halloween Design | Set of 4 Mugs

Something Different Wholesale£17.870 rev

2mo ago

LOOFORE Glass Coffee Mugs 15oz 460ml with Handle and Spoon Set of 2

LOOFORE£9.1729 rev

6mo ago

Ginger Ray Halloween Cups Set of 2 Witchs Brew Potion Bottles Glass Halloween Party Drinkware

Ginger Ray£5.332 rev

9mo ago

Spooky Cat and Pumpkin Print Mug Halloween Mugs Autumn Drinkware for Hot & Cold Beverages Coffee or Tea Camping Mug for Indoor Outdoor Use

Tech Island£6.420 rev

10mo ago

Widdop and Co Country Living Pumpkin Mug Orange Leaves Ceramic Mug

Widdop and Co£12.4415 rev

11mo ago

What buyers say about pumpkin mug

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall11%

“good size”

Design-Overall11%

“Cute Pumpkin Design”

Quality-Overall9%

“Well made and well executed”

Temperature Retention8%

“it keeps fingers away from the hot glass which helps when the drink is fresh”

Comfort-Overall6%

“Big comfy cuppa cups”

Shape/Style6%

“I love the pumpkin shape because it makes lattes look nice”

Value For Money5%

“I think these are good value for money”

Gifting Purpose4%

“it was a valentines gift from my partner”

Cooking Experience4%

“Makes breakfast feel a bit special”

Leak-Proof4%

“no alarming cracks or pops”

What buyers complain about

Strength19%

“break even with a little pressure making them extremely fragile for everyday use”

Dishwasher Safe10%

“The manufacturer also warns you about putting them in the dishwasher”

Size-Overall7%

“I thought that they were smaller”

Heating6%

“cooled when pouring a drink in if the handle finally finishes cracking all the way through it could crack the entire mug when using it”

Heat Resistance2%

“They also dont retain heat as well as thicker mugs”

Thickness2%

“The glass feels a bit thinner than I expected”

Top return reasons

Size-Overall50%

Quality-Overall20%

Advertised Vs Actual Product10%

Gifting Purpose10%

Color5%

Weight Heavy5%

Common questions

Is pumpkin mug profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 35 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +73.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the pumpkin mug niche?: 25 brands and 76 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in pumpkin mug?: Top complaints mined from reviews: Strength, Dishwasher Safe, Size-Overall. The return rate is 0.8%.
When does demand for pumpkin mug peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 56.0× the quietest.
What does it cost to enter the pumpkin mug niche?: Listings span £3.52–£18.42; the average listing price is £9.31 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.