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Pumpkin Mug

Pumpkin Mug shows low returns (0.8%), but a small market ($16K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 4Growth 81Conversion 11Competition 81Returns 96Price range 23Avg price 28Brand share 81Review moat 74Quality gap 55
This niche Category average

Is Pumpkin Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pumpkin Mug is a £16K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 55/100.

Pumpkin Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +73.8% over the last 90 days and 0.8% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr5K
Search volume / yr+73.8%210K
Conversion rate0.8%
Avg price£9.31

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers25 · 76
Top-5 product click share34%
Open market46%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement54%
New entrants (1y)12· 0 succeeded
Avg rating4.4★
Avg reviews529

Top Pumpkin Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£492£984£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

25 falling

Sellers

76

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

34%

Top 20: 80%

Open market

41%

  • Something Different Wholesale16%
  • Something Different12%
  • Widdop and Co11%
  • CharmBurst10%
  • WXYTXHYQ6%
  • Merrwon5%

Pumpkin Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR0.8%Products35Brands25Top 5 Brands54%OOS Rate34.2%Rating4.4★Reviews529Avg BSR#6,661
25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 56.0×

Top Pumpkin Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • halloween mug50K/yr
  • pumpkin mug30K/yr
  • halloween cups34K/yr
  • halloween mugs18K/yr
  • autumn mug33K/yr
  • ghost mug9K/yr
  • halloween cup17K/yr
  • halloween mugs for adults8K/yr
  • pumpkin cup5K/yr
  • pumpkin mugs4K/yr

What reviews say buyers love and hate about Pumpkin Mug

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Size-Overall11%

good size

Design-Overall11%

Cute Pumpkin Design

Quality-Overall9%

Well made and well executed

Temperature Retention8%

it keeps fingers away from the hot glass which helps when the drink is fresh

Comfort-Overall6%

Big comfy cuppa cups

What buyers complain about

47% of reviews
Strength19%

break even with a little pressure making them extremely fragile for everyday use

Dishwasher Safe10%

The manufacturer also warns you about putting them in the dishwasher

Size-Overall7%

I thought that they were smaller

Heating6%

cooled when pouring a drink in if the handle finally finishes cracking all the way through it could crack the entire mug when using it

Heat Resistance2%

They also dont retain heat as well as thicker mugs

Pumpkin Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Quality-Overall
20%
3Advertised Vs Actual Product
10%
4Gifting Purpose
10%
5Color
5%

Common Pumpkin Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pumpkin Mug 55/100 on Amazon United Kingdom — Worth a look. The niche generates £16K/yr across 35 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved +73.8% over the last 90 days.
Search demand for Pumpkin Mug on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 56.0× the quietest.