Skip to content

Pumpkin Mug

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $16K a year here, so Pumpkin Mug is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£16K/yr210K searches / yr
90-day growth
+73.8%search demand this quarter
Competition
34%top-5 click share · 25 brands · 76 sellers

Flapen Score

Pumpkin Mug against its category

The dotted line is the Home & Garden average. Past it, Pumpkin Mug is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin Mug 210K times last year and spent an estimated £16K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +73.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+73.8%
Conversion, latest week
0.8%
Market size, estimated
£16Ka year
Peak month
October56.0× the quietest month
Top search term
halloween mug50K searches a year

02 · Price

A sale here is worth £9.31.

Listings sell for £9.31 on average, from £3.52 to £18.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.31 that is £0 to £931 a year per listing.

Average price
£9.31under the $15 to $100 sweet spot
Price range
£3.52–£18.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£931
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 34.2% of listings are out of stock. The average listing ranks #6,661 within Glassware. It carries 529 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
97%
Out of stock, average day
34.2%
Average rank
#6,661in Glassware
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
529per listing
Listings tracked
35

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pumpkin Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£492£984£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

25 falling

Sellers

76

Est. top-5 brand share

54%

Top 20: 94%

Est. top-5 click share

34%

Top 20: 80%

Open market

41%

  • Something Different Wholesale16%
  • Something Different12%
  • Widdop and Co11%
  • CharmBurst10%
  • WXYTXHYQ6%
  • Merrwon5%

Demand

Pumpkin Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 56.0×

Search terms

Top Pumpkin Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • halloween mug50K/yr
  • pumpkin mug30K/yr
  • halloween cups34K/yr
  • halloween mugs18K/yr
  • autumn mug33K/yr
  • ghost mug9K/yr
  • halloween cup17K/yr
  • halloween mugs for adults8K/yr
  • pumpkin cup5K/yr
  • pumpkin mugs4K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Mug

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Strength”
0.8%of orders come back
“break even with a little pressure making them extremely fragile for everyday use”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pumpkin Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data