Is pumpkin lights profitable to sell on Amazon United Kingdom?

The niche generates £7K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +88.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the pumpkin lights niche?

15 brands and 17 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in pumpkin lights?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Battery Life. The return rate is 1.5%.

When does demand for pumpkin lights peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 154.9× the quietest.

What does it cost to enter the pumpkin lights niche?

Listings span £3.28–£11.60; the average listing price is £6.29 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.

pumpkin lights

Worth a look

Shows a thin review moat (156 avg reviews), but prices mostly outside the sweet spot ($3.28–$11.60) keeps it on the watch list.

Review moat

Great156.19

avg incumbent reviews — the moat a new listing must climb

Growth

Great+88.5%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.29

avg listing price — sweet spot $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£7K

£7K/yr · 98K searches

Price range

Bad£3.28–£11.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, pumpkin lights is a £7K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pumpkin lights market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £31K–£38K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,134
Page quality: 0%
Prime: 94%
Sponsored: 56%
Out of stock: 32.9%
Avg brand age: 21 months
Avg seller age: 250 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

40%

MUCHER13%
Jsdoin11%
Pipihome11%
YISUN9%
FACHOI9%
Roxemire7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +88.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 154.9×

Open Trend

Top pumpkin lights search terms

pumpkin light16K/yr +151.5%1.2% conv.
pumpkin lights37K/yr +133.7%1.6% conv.
pumpkin fairy lights6K/yr +107.4%1.6% conv.
pumpkin string lights5K/yr +83.2%1.1% conv.
halloween pumpkin lights4K/yr +122.0%1.8% conv.
pumpkin lights battery operated11K/yr +6.8%1.6% conv.
halloween pumpkin light10K/yr -38.5%0.0% conv.
pumpkin lights outdoor4K/yr +36.4%0.0% conv.
led pumpkin lights3K/yr -78.4%0.0% conv.
lights for pumpkins4K/yr -96.0%0.0% conv.

All search terms

Top pumpkin lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MUCHER Indoor 20 Warm White Micro LED 3M USB Halloween Pumpkin String Fairy Lights Autumn Decor

MUCHER£5.344.7★24 rev

Jsdoin Pumpkin Lights 5M Halloween String Lights Battery Powered Halloween Decoration Pumpkin Lights 16.5ft 20 LED for Party Indoor Outdoor Home Festival Decoration

Jsdoin£7.234.4★762 rev

YISUN Pumpkin Night Light Silicone Cute Lamp for Halloween Décor

YISUN£6.444.4★56 rev

Pumpkin Lights Autumn Fairy Lights Halloween String Lights 3D Pumpkin String Lights Fall Decor for Indoor Outdoor Window Thanksgiving Halloween Party Decorations (1M 10LED) F6-LTNGD

FACHOI£3.544.0★2 rev

Roxemire Halloween Pumpkin String Lights 3 Metres 20 Pieces for Room Garden Decoration 2 Modes Halloween Decoration Lights for Indoor Outdoor Decoration

Roxemire£6.174.4★924 rev

Newest

by launch date

4PCS Halloween Decorations Lights Halloweens Fairy Light 30LED Trick Home Decor Sets Pumpkins Spiders Bats Ghosts in Outdoor Indoor Bedroom

Gonggi£7.716 rev

11mo ago

Halloween Decorations Pumpkin Night Light Starry Night Pumpkin Lights LED Resin Light Up Pumpkin Decorations for Bedroom Hallway Halloween Boo Basket Gifts

Pipihome£6.6812 rev

12mo ago

Pumpkin Lights Autumn Fairy Lights Halloween String Lights 3D Pumpkin String Lights Fall Decor for Indoor Outdoor Window Thanksgiving Halloween Party Decorations (1M 10LED) F6-LTNGD

FACHOI£3.542 rev

12mo ago

Solihigh Halloween Lights Pumpkin String Lights Battery Powered 3M 20 LED for Halloween Party Decoration Indoor Outdoor Home Festival Decoration

Solihigh£6.0610 rev

1y ago

MUCHER Indoor 20 Warm White Micro LED 3M USB Halloween Pumpkin String Fairy Lights Autumn Decor

MUCHER£5.3424 rev

1y ago

What buyers say about pumpkin lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow40%

“Great lil light”

Ease Of Use10%

“Also very easy to use”

Value For Money10%

“i got them for very cheap”

Sleep Quality6%

“Very nice and handy if get up at night”

Advertised Vs Actual Product5%

“Does everything that it says on the tin”

Quality-Overall4%

“Excellent product”

Soft Feel3%

“soft light”

Fun/Entertainment Experience3%

“great little. fun”

Design-Overall3%

“Live the design”

Charging3%

“Easy to charge and super cute”

What buyers complain about

Quality-Overall19%

“Really disappointing, rating as one star”

Size-Overall19%

“the cord does not fit snuggly”

Battery Life19%

“Battery does not last long”

Charging13%

“sadly the charge doesnt hold to well”

Durability6%

“Broke after 2mths”

Value For Money6%

“Bit gutting considering the price”

Top return reasons

Advertised Vs Actual Product17%

Charging15%

Size-Overall15%

Functionality-Overall13%

Brightness/Shine/Glow12%

Quality-Overall5%

Battery Life5%

Color5%

Product Condition5%

Durability5%

Common questions

Is pumpkin lights profitable to sell on Amazon United Kingdom?: The niche generates £7K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +88.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the pumpkin lights niche?: 15 brands and 17 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in pumpkin lights?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Battery Life. The return rate is 1.5%.
When does demand for pumpkin lights peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 154.9× the quietest.
What does it cost to enter the pumpkin lights niche?: Listings span £3.28–£11.60; the average listing price is £6.29 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.