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Pumpkin Lights

Pumpkin Lights shows a thin review moat (156 avg reviews), but prices mostly outside the sweet spot ($3.28–$11.60) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 2Growth 86Conversion 14Competition 60Returns 85Price range 0Avg price 17Brand share 82Review moat 92Quality gap 86
This niche Category average

Is Pumpkin Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pumpkin Lights is a £7K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 54/100.

Pumpkin Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +88.5% over the last 90 days and 1.1% of searches end in a purchase.

£7K

revenue / yr

Units sold / yr6K
Search volume / yr+88.5%98K
Conversion rate1.1%
Avg price£6.29

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers15 · 17
Top-5 product click share49%
Open market47%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement56%
New entrants (1y)2· 0 succeeded
Avg rating4.1★
Avg reviews156

Top Pumpkin Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£267£534£801£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

17

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

40%

  • MUCHER13%
  • Jsdoin11%
  • Pipihome11%
  • YISUN9%
  • FACHOI9%
  • Roxemire7%

Pumpkin Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR1.1%Products16Brands15Top 5 Brands53%OOS Rate32.9%Rating4.1★Reviews156Avg BSR#1,134
25K15KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 154.9×

Top Pumpkin Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pumpkin light16K/yr
  • pumpkin lights37K/yr
  • pumpkin fairy lights6K/yr
  • pumpkin string lights5K/yr
  • halloween pumpkin lights4K/yr
  • pumpkin lights battery operated11K/yr
  • halloween pumpkin light10K/yr
  • pumpkin lights outdoor4K/yr
  • led pumpkin lights3K/yr
  • lights for pumpkins4K/yr

What reviews say buyers love and hate about Pumpkin Lights

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Brightness/Shine/Glow40%

Great lil light

Ease Of Use10%

Also very easy to use

Value For Money10%

i got them for very cheap

Sleep Quality6%

Very nice and handy if get up at night

Advertised Vs Actual Product5%

Does everything that it says on the tin

What buyers complain about

81% of reviews
Quality-Overall19%

Really disappointing, rating as one star

Size-Overall19%

the cord does not fit snuggly

Battery Life19%

Battery does not last long

Charging13%

sadly the charge doesnt hold to well

Durability6%

Broke after 2mths

Pumpkin Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
17%
2Charging
15%
3Size-Overall
15%
4Functionality-Overall
13%
5Brightness/Shine/Glow
12%

Common Pumpkin Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pumpkin Lights 54/100 on Amazon United Kingdom — Worth a look. The niche generates £7K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +88.5% over the last 90 days.
Search demand for Pumpkin Lights on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 154.9× the quietest.