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Pumpkin Lights

Maybe

The average product has only 156 reviews. But prices span $3.28–$11.60, mostly outside the sweet spot, so Pumpkin Lights is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£7K/yr98K searches / yr
90-day growth
+88.5%search demand this quarter
Competition
49%top-5 click share · 15 brands · 17 sellers

Flapen Score

Pumpkin Lights against its category

The dotted line is the Home & Garden average. Past it, Pumpkin Lights is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin Lights 98K times last year and spent an estimated £7K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +88.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+88.5%
Conversion, latest week
1.1%
Market size, estimated
£7Ka year
Peak month
October154.9× the quietest month
Top search term
pumpkin light16K searches a year

02 · Price

A sale here is worth £6.29.

Listings sell for £6.29 on average, from £3.28 to £11.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £6.29 that is £0 to £629 a year per listing.

Average price
£6.29under the $15 to $100 sweet spot
Price range
£3.28–£11.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£629
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 32.9% of listings are out of stock. The average listing ranks #1,134 within Seasonal Décor. It carries 156 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
32.9%
Average rank
#1,134in Seasonal Décor
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Pumpkin Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£267£534£801£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

17

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

40%

  • MUCHER13%
  • Jsdoin11%
  • Pipihome11%
  • YISUN9%
  • FACHOI9%
  • Roxemire7%

Demand

Pumpkin Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 154.9×

Search terms

Top Pumpkin Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin light16K/yr
  • pumpkin lights37K/yr
  • pumpkin fairy lights6K/yr
  • pumpkin string lights5K/yr
  • halloween pumpkin lights4K/yr
  • pumpkin lights battery operated11K/yr
  • halloween pumpkin light10K/yr
  • pumpkin lights outdoor4K/yr
  • led pumpkin lights3K/yr
  • lights for pumpkins4K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.06

Really disappointing, rating as one star

was rubbish

Size-Overall19%−0.08

the cord does not fit snuggly

They were very short

Battery Life19%−0.08

Battery does not last long

Buy with caution-Battery Life not great

Charging13%−0.04

sadly the charge doesnt hold to well

the charging port is cheaply made

Durability6%−0.02

Broke after 2mths

This item broke within 2 months

Love

Brightness/Shine/Glow40%+3.14

Great lil light

Nice ambient light

bright

Ease Of Use10%+0.67

Also very easy to use

Easy for children to work and super cute

Super easy to turn on and off

Value For Money10%−0.13

i got them for very cheap

Great value and very cute

Worth the money

Sleep Quality6%+0.36

Very nice and handy if get up at night

Advertised Vs Actual Product5%+0.30

Does everything that it says on the tin

Looks exactly like the picture

Return

1.5% Return rate 38% Fixable by listing

Advertised Vs Actual Product17%▁▁▁▁█▅
Charging15%█▅▁▃▁▁

sadly the charge doesnt hold to well

the charging port is cheaply made

Size-Overall15%▁▃█▁▁▁

the cord does not fit snuggly

They were very short

Functionality-Overall13%█▁▁▆▁▁
Brightness/Shine/Glow12%▁▃▁▁▁█

FAQ

Common Pumpkin Lights questions

Answered from the same tracked data.