pumpkin cushion
Skip itPrices mostly outside the sweet spot ($3.99–$12.45) — this niche doesn't clear our bar today.
Review moat
Incredible26.17avg incumbent reviews — the moat a new listing must climb
Growth
Great+104.8%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£6K£6K/yr · 83K searches
Price range
Bad£3.99–£12.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pumpkin cushion is a £6K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pumpkin cushion market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £11K–£15K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #2,656
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 67%
- Out of stock
- 36.6%
- Avg brand age
- 26 months
- Avg seller age
- 222 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
17
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
36%
- GADITIEK14%
- Ganbaro12%
- Kouoybt11%
- Miaikoe11%
- Nymora8%
- Irayin7%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +104.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 121.4×
Top pumpkin cushion search terms
- halloween cushion covers23K/yr
- halloween cushions22K/yr
- halloween pillows7K/yr
- halloween cushion9K/yr
- ghost cushion6K/yr
- halloween pillow9K/yr
- halloween pillow covers6K/yr
Top pumpkin cushion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GADITIEK 2 PCS Halloween Pillow Covers 45 x 45 cm Funny Ghost Cushion Covers Halloween Plush Pillow Case Ghost Decor Throw Cushion Case for Sofa Bedroom Living Room Home Decor (Emoticon Pumpkin)
GADITIEK£10.154.3★19 rev
Ganbaro 2PCS Halloween Pillow Covers Ghost Cushion Halloween Cushion Covers 18x18 Inch Halloween Interior Decoration Room Decoration Aesthetic Autumn Interior Modern Decoration
Ganbaro£5.935.0★2 rev
Kouoybt Halloween Pillow Covers Pumpkin Spooky Ghost Cushion Covers Soft 3D Sewing Throw Pillow Cases for Sofa Bed Couch Halloween Decorations (White 45cm*45cm)
Kouoybt£3.994.8★8 rev
Miaikoe Halloween Ghost Cushion Covers 40x40 Set of 2 Soft Plush Faux Farmhouse Pillow Cases for Fall Autumn Thanksgiving Halloween Holiday Decorations Black
Miaikoe£6.884.7★36 rev
Irayin Halloween Pillow Covers 18x18 Inch Set of 4 Pumpkin Crow Scarecrow Skull Throw Pillow Covers Halloween Decorations Winter Holiday Decor Linen Pillowcase Cushion Casefor Sofa Couch Home Decor
Irayin£8.844.2★149 rev
Newest
by launch date
Set Of 4 Autumn Cushion Covers 45 X 45cm Square Pumpkin Cushions Pillow Protectors Throw Pillow Cases With Invisible Zipper For Sofa Couch Bedroom Living Room Halloween Orange Fall Decorative
OYIWINMI£7.792 rev
Autumn Cushion Covers 2 Pcs Pumpkin Pillow Cover 45 X 45cm Orange Fluffy Pumpkins Throw Pillows Cushions Halloween Couch Decorative Decor Fall Decorations Room Autumnal Bedding Season Essentials
OYIWINMI£6.692 rev
HAICN Orange Pumpkin Decoration Simulated Plush Pumpkin Throw Pillow Pumpkin Shaped Pillow Cushion Halloween Sofa Throw for Sofa Bedroom Halloween Thanksgiving
HAICN£8.290 rev
GADITIEK 2 PCS Halloween Pillow Covers 45 x 45 cm Funny Ghost Cushion Covers Halloween Plush Pillow Case Ghost Decor Throw Cushion Case for Sofa Bedroom Living Room Home Decor (Emoticon Pumpkin)
GADITIEK£10.1519 rev
iuiiaii Halloween Cushion Covers Halloween Decor Ghost Cushion Pillow Covers 45 X 45 Cm Ghost Design Throw Pillow Cases Soft Plush for Indoor Home Bedroom Couch Sofa Decor Pillow Cushion Case
iuiiaii£5.043 rev
Trending
90-day click momentumAutumn Cushion Covers 2 Pcs Pumpkin Pillow Cover 45 X 45cm Orange Fluffy Pumpkins Throw Pillows Cushions Halloween Couch Decorative Decor Fall Decorations Room Autumnal Bedding Season Essentials
OYIWINMI£6.694.5★
HAICN Orange Pumpkin Decoration Simulated Plush Pumpkin Throw Pillow Pumpkin Shaped Pillow Cushion Halloween Sofa Throw for Sofa Bedroom Halloween Thanksgiving
HAICN£8.290.0★
Set Of 4 Autumn Cushion Covers 45 X 45cm Square Pumpkin Cushions Pillow Protectors Throw Pillow Cases With Invisible Zipper For Sofa Couch Bedroom Living Room Halloween Orange Fall Decorative
OYIWINMI£7.795.0★
magimagi Ghost Plush Pillow Ghost Throw Pillows with Pumpkin Hat 30CM Cushion for Sofa Couch Bedroom Stocking Fillers Xmas Homeware Gifts
magimagi£5.465.0★
MIFKLMV Halloween Throw Pillow Covers Set of 2 Ghost&Pumpkin Pattern Design Throw Cushion Covers Fall Decor Pillowcases for Couch Sofa Bedroom Home Decor 45x45cm-A
MIFKLMV£7.385.0★
What buyers say about pumpkin cushion
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect autumn touch”
“They still feel well made”
“The covers measure 45 x 45cm square and are perfect for those Autumn months and Halloween,”
“The material feels nice quality”
“These are nice quality cushion covers”
“The pumpkin design is really cute without being too over the top, and the colours are warm and seasonal”
“Perfect autumn touch”
“should hold up nicely as seasonal covers”
“the stitching is neat”
What buyers complain about
“I realised they'd never fit anyway”
“Poor Quality and badly made”
“My only disappointment is the colour”
Top return reasons
Common questions
- Is pumpkin cushion profitable to sell on Amazon United Kingdom?
- The niche generates £6K/yr across 18 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +104.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the pumpkin cushion niche?
- 16 brands and 17 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in pumpkin cushion?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.6%.
- When does demand for pumpkin cushion peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 121.4× the quietest.
- What does it cost to enter the pumpkin cushion niche?
- Listings span £3.99–£12.45; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 26 reviews — the moat a new listing must climb.