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Pumpkin Carving Kit

Fail

Prices span $3.62–$11.39, mostly outside the sweet spot, so Pumpkin Carving Kit is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£75K/yr329K searches / yr
90-day growth
+22.7%search demand this quarter
Competition
60%top-5 click share · 14 brands · 15 sellers

Flapen Score

Pumpkin Carving Kit against its category

The dotted line is the Home & Garden average. Past it, Pumpkin Carving Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Carving Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin Carving Kit 329K times last year and spent an estimated £75K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
+22.7%
Conversion, latest week
3.2%
Market size, estimated
£75Ka year
Peak month
October551.8× the quietest month
Top search term
pumpkin carving kit244K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £3.62 to £11.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.17 that is £2K to £4K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£3.62–£11.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #1,161 within Seasonal Décor. It carries 126 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
25.2%
Average rank
#1,161in Seasonal Décor
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
126per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pumpkin Carving Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

15

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

34%

  • Nabance19%
  • DOJoykey13%
  • Hoshin11%
  • Taspire9%
  • Vurlexat8%
  • EIKEJI7%

Demand

Pumpkin Carving Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMay

Peak months: Oct, Nov · busiest ÷ quietest = 551.8×

Search terms

Top Pumpkin Carving Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin carving kit244K/yr
  • pumpkin carving tools32K/yr
  • pumpkin carving17K/yr
  • pumpkin knife3K/yr
  • pumpkin carving kits3K/yr
  • pumpkin carving kit kids6K/yr
  • pumpkin carving knife5K/yr
  • pumpkin carving set8K/yr
  • pumpkin kit3K/yr
  • professional pumpkin carving kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Carving Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength100%−0.48

the knives are always a little flimsy

Love

Design-Overall58%+1.16

The different pieces in the set meant we could try a few different designs without any hassle

Loved the printed designs that came with it, great and easy to either trace or photocopy, and loved the kiddy design tattoos, nothing scary there - yippee

Durability8%+0.75

feels like it will last more than one season

Ease Of Use8%+0.75

It was easy to use

Precision Of Cut8%+0.75

more precise than using basic kitchen tools

Weight Heavy8%+0.75

Everything has a good weight to it

Return

2.8% Return rate 0% Fixable by listing

Functionality-Overall100%

FAQ

Common Pumpkin Carving Kit questions

Answered from the same tracked data.