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Puly Caff Powder

Fail

The top 5 products take 100% of clicks, so Puly Caff Powder is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£82K/yr22K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 16 sellers

Flapen Score

Puly Caff Powder against its category

The dotted line is the Home & Garden average. Past it, Puly Caff Powder is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puly Caff Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puly Caff Powder 22K times last year and spent an estimated £82K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

33.3% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 33.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
33.3%
Market size, estimated
£82Ka year
Peak month
February1.3× the quietest month
Top search term
puly caff powder13K searches a year

02 · Price

A sale here is worth £11.30.

Listings sell for £11.30 on average, from £7.41 to £17.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.30 that is £6K to £8K a year per listing.

Average price
£11.30under the $15 to $100 sweet spot
Price range
£7.41–£17.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #17 within Coffee, Tea & Espresso. It carries 261 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#17in Coffee, Tea & Espresso
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£66K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Puly Caff79%
  • tkwser17%
  • Puly Cleaner Powder5%

Demand

Puly Caff Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Black Friday '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Puly Caff Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puly caff powder13K/yr
  • puly caff6K/yr
  • puly2K/yr

Reviews and returns

What reviews say buyers love and hate about Puly Caff Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Ease Of Cleaning28%−0.21

Cleans my coffee machine thoroughly

Good at cleaning my ninja coffee machine and keeping it looking and tasting great

Cleans stainless steel pieces effectively

Efficiency25%+1.81

And it does it very well

This is really effective

Worked well

Value For Money24%+1.68

Excellent value

Good product, good price

Value for money

Quality-Overall13%+0.78

Great product

Good product

Instructions/User Manual/Troubleshooting4%+0.24

easy to use with clear instructions

Return

0.1% Return rate 0% Fixable by listing

Compatibility-Overall33%▁█▁▁▁▁
Ease Of Cleaning17%
Comfort-Overall17%▁▁▁▁█▁
Residue8%▁▁█▁▁▁
Leak-Proof8%▁▁█▁▁▁

FAQ

Common Puly Caff Powder questions

Answered from the same tracked data.