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Pulley Clothes Airer

Fail

Demand is soft, at -39.2% this quarter, so Pulley Clothes Airer is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£65K/yr118K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
59%top-5 click share · 9 brands · 15 sellers

Flapen Score

Pulley Clothes Airer against its category

The dotted line is the Home & Garden average. Past it, Pulley Clothes Airer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pulley Clothes Airer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pulley Clothes Airer 118K times last year and spent an estimated £65K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
0.7%
Market size, estimated
£65Ka year
Peak month
October2.6× the quietest month
Top search term
ceiling clothes drying rack20K searches a year

02 · Price

A sale here is worth £78.86.

Listings sell for £78.86 on average, from £27.96 to £403.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £78.86 that is £0 to £8K a year per listing.

Average price
£78.86inside the $15 to $100 sweet spot
Price range
£27.96–£403.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #269 within Storage & Organisation. It carries 470 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
38%
Out of stock, average day
6.3%
Average rank
#269in Storage & Organisation
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
470per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pulley Clothes Airer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

8%

  • LOWENERGIE23%
  • Gr8 Home23%
  • lakeland21%
  • Sheila Maid9%
  • Erica9%
  • foxydry6%
  • Open — no brand owns it (3 brands, 8%)

Demand

Pulley Clothes Airer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Pulley Clothes Airer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceiling clothes drying rack20K/yr
  • ceiling mounted clothes airer8K/yr
  • ceiling airer16K/yr
  • ceiling drying rack9K/yr
  • laundry rack pulley7K/yr
  • clothes pulley ceiling drying rack8K/yr
  • sheila maid6K/yr
  • pulley clothes airer16K/yr
  • ceiling airer drying rack pulley8K/yr
  • ceiling clothes airer7K/yr

Reviews and returns

What reviews say buyers love and hate about Pulley Clothes Airer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%+1.28

Not the best quality slats were not stable when put together ended up replacing

Thickness13%−0.21

rails are too thick for pegs so you can only throw your garments over

Noise Level13%−0.21

So, it squeaks

Assembly/Installation13%−0.02

Fiddly 2 man job to install

Quite fiddly to install

Love

Quality-Overall30%+1.28

Very Good quality hanger

Excellent quality

Quality has been great

Advertised Vs Actual Product11%−0.09

Does the job

Item as described

As pictured

Assembly/Installation11%−0.02

Easy to install

Easy to set up

Value For Money9%−0.12

For the price compared to others, it's good

definitely saving on costs even when running the dehumidifier in clothes drying mode

Worth its weight in gold

Washability7%+0.93

you would be surprised at how much washing it can hold

plenty of room to hang a fair sized wash

Return

1.8% Return rate 52% Fixable by listing

Size-Overall46%▃▆▆█▇▆
Strength12%█▃▄▁▄▅
Defective Material/Parts7%█▆█▁▁▁
Compatibility-Overall4%▅▅▁█▅▁
Quality-Overall4%▄█▁▁▄▁

Not the best quality slats were not stable when put together ended up replacing

FAQ

Common Pulley Clothes Airer questions

Answered from the same tracked data.