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Pudding Moulds

Fail

Demand is soft, at -44.5% this quarter, so Pudding Moulds is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£30K/yr49K searches / yr
90-day growth
-44.5%search demand this quarter
Competition
56%top-5 click share · 21 brands · 41 sellers

Flapen Score

Pudding Moulds against its category

The dotted line is the Home & Garden average. Past it, Pudding Moulds is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pudding Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pudding Moulds 49K times last year and spent an estimated £30K. The top 5 brands take 62% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-44.5%
Conversion, latest week
6.5%
Market size, estimated
£30Ka year
Peak month
December4.2× the quietest month
Top search term
dariole moulds18K searches a year

02 · Price

A sale here is worth £9.70.

Listings sell for £9.70 on average, from £6.65 to £18.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.70 that is £970 to £2K a year per listing.

Average price
£9.70under the $15 to $100 sweet spot
Price range
£6.65–£18.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£970–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #321 within Bakeware. It carries 285 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
9.6%
Average rank
#321in Bakeware
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
285per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pudding Moulds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

41

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

56%

Top 20: 96%

Open market

31%

  • lakeland17%
  • Homgaty14%
  • Tala11%
  • KAIAIWLUO10%
  • Esteopt8%
  • MIVIDE7%

Demand

Pudding Moulds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Pudding Moulds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dariole moulds18K/yr
  • panna cotta moulds13K/yr
  • pudding moulds15K/yr
  • chocolate fondant moulds3K/yr

Reviews and returns

What reviews say buyers love and hate about Pudding Moulds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product30%−0.07

Size advertised incorrectly

Not exactly as pictured

Size-Overall30%−0.14

far too small

small

Tiny

Adhesion/Stickiness20%−0.10

These aren't non stick

Dishwasher Safe5%−0.01

I tend to not put them in the dishwasher as I dont want to damage them

Love

Quality-Overall23%+2.40

They look really well made too

Good value and quality

Good quality little pots

Size-Overall19%−0.14

Perfect size

perfect size for individual portions

are the perfect size for a yorkie

Value For Money16%+1.36

Value for money

Good value

Priced well

Advertised Vs Actual Product9%−0.07

As described

Just what we ordered

just what i wanted

Ease Of Use9%−0.04

Easy peasy

easy to remove

managed to ease them out

Return

0.9% Return rate 78% Fixable by listing

Size-Overall76%▇▇▆▆▅█

far too small

small

Tiny

Quality-Overall6%█▁▆▁▁▁
Compatibility-Overall5%▁▇▁█▆▁
Functionality-Overall4%▁▁▄▁█▁
Adhesion/Stickiness2%▁▁▇█▁▁

These aren't non stick

FAQ

Common Pudding Moulds questions

Answered from the same tracked data.