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Prom Decorations 2023

Pass

Prom Decorations 2023 scores 68 out of 100, a Pass. Shoppers spend $42K a year here, search demand grew +353.5% this quarter, and returns run at 1.3% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£42K/yr168K searches / yr
90-day growth
+353.5%search demand this quarter
Competition
17%top-5 click share · 65 brands · 75 sellers

Flapen Score

Prom Decorations 2023 against its category

The dotted line is the Home & Garden average. Past it, Prom Decorations 2023 is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prom Decorations 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prom Decorations 2023 168K times last year and spent an estimated £42K. The top 5 brands take 29% of clicks. Demand peaks in Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +353.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+353.5%
Conversion, latest week
3.6%
Market size, estimated
£42Ka year
Peak month
June15.5× the quietest month
Top search term
prom90K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £3.46 to £14.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £6.80 that is £0 to £680 a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£3.46–£14.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£680
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #1,142 within Party Supplies. It carries 103 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
21.4%
Average rank
#1,142in Party Supplies
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
103per listing
Listings tracked
130

04 · Newcomers

Amazon counts 4 of last year's 90 launches as successful.

90 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
90
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Prom Decorations 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£415£831£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

65 falling

Sellers

75

Top-5 brand share

29%

Top 20: 68%

Top-5 click share

17%

Top 20: 45%

Open market

67%

  • Abitoncc6%
  • HOWAF6%
  • iwiio6%
  • Yunvisty6%
  • Gatwrmth5%
  • YIAJIA5%

Demand

Prom Decorations 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 15.5×

Search terms

Top Prom Decorations 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prom90K/yr
  • prom decorations33K/yr
  • prom balloons22K/yr
  • prom banner18K/yr
  • prom party decorations6K/yr
  • prom decorations 202460/yr

Reviews and returns

What reviews say buyers love and hate about Prom Decorations 2023

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%+1.01

False sizing

Huge

Small

Strength9%−0.10

just not particularly strong

Flimsy

These were quite flimsy

Thickness9%−0.10

Very thin and flimsy

Rubbish very thin

The material is quite thin

Durability8%

The boxes I would say are very easy to break

might not last forever

they do rip/break very easily

Inflation/Deflation7%−0.20

are impossible to inflate

Letters kept deflating when attempting to inflate as the valves didnt see to work

Kept deflating too

Love

Value For Money17%+1.57

This is a good value

Well worth the money

Good value for money

Quality-Overall16%−0.03

Quick delivery and Good Quality

Good quality

Balloons are good quality

Assembly/Installation10%+0.81

is was easy to set up

Easy to assemble

Putting the boxes together was pretty straightforward

Size-Overall7%+1.01

a reasonable size

The size is generous

This size is so versatile

Advertised Vs Actual Product6%+0.43

Exactly what I wanted

Exactly how described and shown

Product as shown

Return

1.3% Return rate 64% Fixable by listing

Size-Overall30%▃▄█▄▆▅

False sizing

Huge

Small

Color20%█▆▄▅▃▄
Quality-Overall11%█▅▂▄▂▃

I didnt find the foil ones to be good quality though

Absolute rubbish

Disapointed with the Quality

Inflation/Deflation7%▁▁▁▁▂█

are impossible to inflate

Letters kept deflating when attempting to inflate as the valves didnt see to work

Kept deflating too

Advertised Vs Actual Product5%▁█▁▄▆▃

I think the picture is deceptive

picture does not do the item justice

The 4 cubes. not the 8 in the picture

FAQ

Common Prom Decorations 2023 questions

Answered from the same tracked data.