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Projection Alarm Clock

Fail

Demand is soft, at -34.3% this quarter, so Projection Alarm Clock is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£93K/yr142K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
46%top-5 click share · 19 brands · 25 sellers

Flapen Score

Projection Alarm Clock against its category

The dotted line is the Home & Garden average. Past it, Projection Alarm Clock is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Projection Alarm Clock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Projection Alarm Clock 142K times last year and spent an estimated £93K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
5.0%
Market size, estimated
£93Ka year
Peak month
December3.2× the quietest month
Top search term
projector clock25K searches a year

02 · Price

A sale here is worth £13.08.

Listings sell for £13.08 on average, from £6.67 to £21.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.08 that is £1K to £3K a year per listing.

Average price
£13.08under the $15 to $100 sweet spot
Price range
£6.67–£21.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #79 within Clocks. It carries 1,428 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#79in Clocks
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,428per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Projection Alarm Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

25

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

30%

  • GOLOZA29%
  • Maoskax14%
  • Youshiko10%
  • ROCAM10%
  • MeesMeek5%
  • Adiwo4%

Demand

Projection Alarm Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Projection Alarm Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • projector clock25K/yr
  • projection clock20K/yr
  • projection alarm clock20K/yr
  • projector clocks bedroom15K/yr
  • projector alarm clock for bedroom10K/yr
  • projection clocks7K/yr
  • projection clocks for bedrooms9K/yr
  • projector alarm clock6K/yr
  • alarm clock projector ceiling6K/yr
  • alarm clock with projector5K/yr

Reviews and returns

What reviews say buyers love and hate about Projection Alarm Clock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Display-Overall13%−0.06

The projection feature has failed on two of these clocks I have had

The projector element is poor and very ineffective

The projection is upsidedown when displayed on the wall at the foot of the bed or on the ceiling

Alarm/Timer Accuracy8%+0.33

So I couldn't' plug the alarm clock

This clock cuts out frequently

I was sick of my old alarm clock as it was hard to set it up if the electric went off so I took a chance on this one

Quality-Overall8%−0.04

Cheap rubbish

Poor quality

Very poor quality

Durability7%−0.04

Stopped working within 6 weeks

Only lasted a few weeks

Stop working now

Touch/Button Controls6%−0.03

the buttons are temperamental

the buttons are cheep and clumsy, kept falling over just didnt like it

The buttons are clunky

Love

Assembly/Installation13%+1.19

Easy set up

Set up

Loving this very eady to set up

Value For Money12%+0.85

Well worth the money

Good price

Excellent value for money

Display Brightness9%+0.39

I like that you can alter the brightness on the clock

crystal clear display

brightness can be controlled

Alarm/Timer Accuracy8%+0.33

Alarm

good unit with excellent feature of time projection

Good clock, easy to read and set up

Brightness/Shine/Glow7%−0.03

Works well and good level of brightness on the ceiling

great light beam

its so bright

Return

2.4% Return rate 7% Fixable by listing

Functionality-Overall21%█▅▆▃▇▆

Unfortunately this item did not work

Not accurate time

Alarm/Timer Accuracy12%▄▆▅█▆▅

So I couldn't' plug the alarm clock

This clock cuts out frequently

I was sick of my old alarm clock as it was hard to set it up if the electric went off so I took a chance on this one

Quality-Overall9%▆▃▅▇█▆

Cheap rubbish

Poor quality

Very poor quality

Brightness/Shine/Glow8%▃▇▅▄▂█

even level 2 is too bright at night

Too bright

the actual face not too bright

Display-Overall7%██▆▇▃▆

The projection feature has failed on two of these clocks I have had

The projector element is poor and very ineffective

The projection is upsidedown when displayed on the wall at the foot of the bed or on the ceiling

FAQ

Common Projection Alarm Clock questions

Answered from the same tracked data.