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Princess Party Decorations

Fail

Shoppers spend only $50K a year here, so Princess Party Decorations is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£50K/yr196K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
57%top-5 click share · 21 brands · 45 sellers

Flapen Score

Princess Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Princess Party Decorations is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Princess Party Decorations 196K times last year and spent an estimated £50K. The top 5 brands take 61% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
2.8%
Market size, estimated
£50Ka year
Peak month
January2.5× the quietest month
Top search term
princess party decorations57K searches a year

02 · Price

A sale here is worth £9.09.

Listings sell for £9.09 on average, from £4.66 to £19.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.09 that is £0 to £909 a year per listing.

Average price
£9.09under the $15 to $100 sweet spot
Price range
£4.66–£19.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£909
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #483 within Party Supplies. It carries 516 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
17.8%
Average rank
#483in Party Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
516per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Princess Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

45

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

57%

Top 20: 92%

Open market

33%

  • Ainvliya26%
  • CloverCy12%
  • NTGFU10%
  • WERNNSAI7%
  • Ywediim6%
  • yayafunfun6%

Demand

Princess Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.5×

Search terms

Top Princess Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess party decorations57K/yr
  • disney princess party decorations30K/yr
  • princess birthday decorations24K/yr
  • princess party18K/yr
  • disney birthday decorations10K/yr
  • disney princess birthday decorations12K/yr
  • disney party decorations9K/yr
  • princess party plates6K/yr
  • disney princess party7K/yr
  • princess decorations for birthday6K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation33%−0.13

Not good at all dint realise we had to put it all together extremely fiddley to do

Advertised Vs Actual Product33%−0.18

Dreadful, images aren't like the real princesses

Quality-Overall11%+1.05

The quality of the boxes was quite poor

Strength11%−0.06

they were flimsy

Value For Money11%+1.35

and not worth it at all

Really disappointed to see that the price has now dropped significantly

Love

Value For Money23%+1.35

excellent value for the price

Not too pricey like all the others

Great price

Quality-Overall21%+1.05

Very good quality nice deco, lovely colours

Quality birthday decoration set for a great price

Quality good

Color18%+1.02

Lovely colour

the colours are exactly as expected

Nice colours in delicate pink/blue

Assembly/Installation8%−0.13

Very Easy to assemble aswell

Fun/Entertainment Experience8%+0.70

Hours of fun

which kept them entertained during

Theyre such a fun

Return

0.8% Return rate 31% Fixable by listing

Quality-Overall27%▁▆█▂▅▆

The quality of the boxes was quite poor

Size-Overall15%█▆▃▄▃▁
Strength8%▁▁▁█▅▁

they were flimsy

Advertised Vs Actual Product8%▁▁▁█▃▁

Dreadful, images aren't like the real princesses

Functionality-Overall6%▁▁▁▁▁█

FAQ

Common Princess Party Decorations questions

Answered from the same tracked data.