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Pride Flag

Maybe

Search demand grew +343.8% this quarter. But prices span $3.35–$5.97, mostly outside the sweet spot, so Pride Flag is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£35K/yr76K searches / yr
90-day growth
+343.8%search demand this quarter
Competition
50%top-5 click share · 15 brands · 34 sellers

Flapen Score

Pride Flag against its category

The dotted line is the Home & Garden average. Past it, Pride Flag is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pride Flag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pride Flag 76K times last year and spent an estimated £35K. The top 5 brands take 66% of clicks. Demand peaks in Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +343.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+343.8%
Conversion, latest week
9.7%
Market size, estimated
£35Ka year
Peak month
June7.3× the quietest month
Top search term
pride flag43K searches a year

02 · Price

A sale here is worth £4.70.

Listings sell for £4.70 on average, from £3.35 to £5.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £4.70 that is £1K to £2K a year per listing.

Average price
£4.70under the $15 to $100 sweet spot
Price range
£3.35–£5.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #801 within Garden Décor. It carries 263 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#801in Garden Décor
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pride Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

34

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

28%

  • Storm&Lighthouse33%
  • Dzpuhuojz10%
  • Runesol8%
  • YIAJIA7%
  • AhfuLife7%
  • HENBRANDT7%

Demand

Pride Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 7.3×

Search terms

Top Pride Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pride flag43K/yr
  • pride flags12K/yr
  • gay flag7K/yr
  • rainbow flag5K/yr
  • gay pride flag3K/yr
  • progress pride flag2K/yr
  • lgbt flag3K/yr

Reviews and returns

What reviews say buyers love and hate about Pride Flag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color25%+1.26

the colours may fade a little in the sun

Grip25%+0.28

Material is slippery

Love

Quality-Overall43%−0.29

Brilliant quality flag for Torbay Pride

Good quality

The quality of the flag was ok

Brightness/Shine/Glow18%+1.64

Really bright

I like seeing light shine through it

I love seeing the light shining through it, both being inside and seeing sunlight shine through it in the day and being outside and seeing artificial light shining through it at night

Color11%+1.26

The colours really stand out

so has the extra colours included too

Nice vibrant colours

Advertised Vs Actual Product7%+0.58

Just what I ordered

got exactly what I ordered

Assembly/Installation7%+0.58

Easy to assemble

Return

0.4% Return rate 17% Fixable by listing

Material Quality33%▁▁▁▁▁█
Durability17%▁▁▁▁▁█
Size-Overall17%▁▁▁▁▁█
Quality-Overall17%▁▁▁▁▁█
Thin17%

FAQ

Common Pride Flag questions

Answered from the same tracked data.