pride flag
Worth a lookShows demand growing +343.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+343.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great262.68avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.70avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 76K searches
Price range
Bad£3.35–£5.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pride flag is a £35K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
pride flag market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £28K–£38K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #801
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 4.6%
- Avg brand age
- 30 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
34
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
28%
- Storm&Lighthouse33%
- Dzpuhuojz10%
- Runesol8%
- YIAJIA7%
- AhfuLife7%
- HENBRANDT7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +343.8% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 7.3×
Top pride flag search terms
- pride flag43K/yr
- pride flags12K/yr
- gay flag7K/yr
- rainbow flag5K/yr
- gay pride flag3K/yr
- progress pride flag2K/yr
- lgbt flag3K/yr
Top pride flag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Storm&Lighthouse Intersex Progressive Gay Pride LGBTQ+ Flag 5ftx3ft with Eyelets
Storm&Lighthouse£5.074.6★197 rev
Rainbow Gay Pride LGBTQ+ Flag 3x5ft Progress Gay Pride Banner for LGBT Party Parades Carnivals Festival Decorations and Celebrations
Dzpuhuojz£4.554.7★225 rev
Runesol Rainbow Pride 91x152cm (3ft x 5ft) LGBT+ Flag With 4 Grommets - Premium Indoor/Outdoor With Vivid Colors
Runesol£5.724.7★975 rev
AhfuLife Large Rainbow Gay Pride Flag 5ft x 3ft for Pride Day 1Pcs Traditional Rainbow Flag - Double Side with Brass Eyelets for Pride Day Parade Decorations
AhfuLife£4.984.7★436 rev
12Pcs Progress Rainbow Pride Small Mini Hand Held Stick Flag - UK Rainbow Flag Hand Held Small Miniature LGBT Pride Gay Flags on Stick with Solid Pole and Spear Top
iwiio£5.485.0★3 rev
Newest
by launch date12Pcs Progress Rainbow Pride Small Mini Hand Held Stick Flag - UK Rainbow Flag Hand Held Small Miniature LGBT Pride Gay Flags on Stick with Solid Pole and Spear Top
iwiio£5.483 rev
Progress Pride Flag Progress Pride Flag Gay LGBTQ+Flags Rainbow Progresses Gay Prides Banner Prides Decorations Rainbow Accessories for Party Parades Carnivals Festival Decor and Celebrations
Meyyui£4.373 rev
Pride Flag Gay LGBTQ+ Flag 5x3ft with Eyelets Progress Pride Flag Rainbow Banner for Party Decoration Outdoor Indoor Community Decor
Woiltryn£4.8817 rev
Pride Flags Intersex Progressive Gay LGBTQ+ Flag 5ftx3ft with Eyelets Rainbow Banner for Party Decoration Outdoor Indoor Community Decor
Woiltryn£4.7317 rev
Pride Decorations - Pride Flag 3 ft X 5 ft + 26.2ft Rainbow Bunting LGBT Gay Hang Flag Triangle Pulling Flag for Outdoor Indoor Home School Bars Restaurants Garden Decoration
YIAJIA£5.204 rev
Trending
90-day click momentumProgress Pride Flag Progress Pride Flag Gay LGBTQ+Flags Rainbow Progresses Gay Prides Banner Prides Decorations Rainbow Accessories for Party Parades Carnivals Festival Decor and Celebrations
Meyyui£4.375.0★
Henbrandt Progress Pride Flag 5FT x 3FT Polyester Double Stitched Metal Eyelets - Rainbow LGBTQ+ Inclusive Pride Flag for Indoor Outdoor Display
HENBRANDT£3.894.4★
12Pcs Progress Rainbow Pride Small Mini Hand Held Stick Flag - UK Rainbow Flag Hand Held Small Miniature LGBT Pride Gay Flags on Stick with Solid Pole and Spear Top
iwiio£5.485.0★
90 × 150cm Pride Flag With 10Pcs 14 × 21cm Mini Handheld Rainbow Flag Gay LGBTQ Pride Decorations for Mardi Gras Parade Festival
YIAJIA£4.755.0★
Hianjoo 3x5 Ft MLM Vincian Pride Flag Gay Patroclian LGBT Banner Men Loving Men Pride Month Flags Vivid Color Fade Proof Polyester Canvas Header Double Stitched Metal Grommets for Home Office Parade
Hianjoo£4.374.4★
What buyers say about pride flag
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality flag for Torbay Pride”
“Really bright”
“The colours really stand out”
“Just what I ordered”
“Easy to assemble”
“Nice big flag”
“Good value”
What buyers complain about
“the colours may fade a little in the sun”
“Material is slippery”
Top return reasons
Common questions
- Is pride flag profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +343.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the pride flag niche?
- 15 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in pride flag?
- Top complaints mined from reviews: Color, Grip. The return rate is 0.4%.
- When does demand for pride flag peak?
- Demand peaks in Jun–Jul; the busiest month runs 7.3× the quietest.
- What does it cost to enter the pride flag niche?
- Listings span £3.35–£5.97; the average listing price is £4.70 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.