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Pride Decorations

Pass

Pride Decorations scores 67 out of 100, a Pass. Shoppers spend $26K a year here, search demand grew >1,000% this quarter, and returns run at 0.2% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£26K/yr37K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
30%top-5 click share · 32 brands · 51 sellers

Flapen Score

Pride Decorations against its category

The dotted line is the Home & Garden average. Past it, Pride Decorations is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pride Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pride Decorations 37K times last year and spent an estimated £26K. The top 5 brands take 43% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
12.4%
Market size, estimated
£26Ka year
Peak month
June108.8× the quietest month
Top search term
pride decorations34K searches a year

02 · Price

A sale here is worth £5.69.

Listings sell for £5.69 on average, from £2.43 to £11.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £5.69 that is £0 to £569 a year per listing.

Average price
£5.69under the $15 to $100 sweet spot
Price range
£2.43–£11.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£569
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #813 within Garden Décor. It carries 46 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#813in Garden Décor
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
46per listing
Listings tracked
57

04 · Newcomers

Amazon counts 1 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Pride Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£787£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

51

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

30%

Top 20: 69%

Open market

53%

  • iZoeL16%
  • Femihua8%
  • Mienocol7%
  • YIAJIA6%
  • Vokmon5%
  • BUSCANDO4%

Demand

Pride Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 108.8×

Reviews and returns

What reviews say buyers love and hate about Pride Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use16%−0.06

did not find easy to close

My only real complaint is that the tattoos were much harder to remove than put on

Stain Resistance13%−0.18

Stains skin

Material Quality6%−0.03

It's polyester so it's cheap and cheerful

The fabric is a bit like tent material - thin

Value For Money5%+0.82

pricey

£8.99 seems a bit steep considering the amount of chocolate you are actually getting

Bitter3%−0.02

I did find that it had a slight bitterness to it

Love

Color20%+0.69

vivid rainbow colours

Lovely colours

the colors are vibrant

Quality-Overall16%+1.56

Quality seems reasonable for the price

Great quality card

Great quality

Value For Money13%+0.82

definitely worth the money

Great value

Great price

Advertised Vs Actual Product9%

Great product as described

Just what I needed

Just what I wanted

Ease Of Use5%−0.06

They are incredibly easy to use

it was easy to put up without any hassle

making them simple to store

Return

0.2% Return rate 50% Fixable by listing

Color25%█▅▁▁▁▂
Size-Overall25%▁▅█▁█▁
Ease Of Use6%▁▁▁▁▁█

did not find easy to close

My only real complaint is that the tattoos were much harder to remove than put on

Print Quality6%▁▁▁▁▁█
Value For Money6%▁▁▁▁▁█

pricey

£8.99 seems a bit steep considering the amount of chocolate you are actually getting

FAQ

Common Pride Decorations questions

Answered from the same tracked data.