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Pressure Cooker

Fail

Demand is soft, at -27.7% this quarter, so Pressure Cooker is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£946K/yr1.5M searches / yr
90-day growth
-27.7%search demand this quarter
Competition
47%top-5 click share · 12 brands · 112 sellers

Flapen Score

Pressure Cooker against its category

The dotted line is the Home & Garden average. Past it, Pressure Cooker is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pressure Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pressure Cooker 1.5M times last year and spent an estimated £946K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £946K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
1.3%
Market size, estimated
£946Ka year
Peak month
November2.0× the quietest month
Top search term
pressure cooker1.1M searches a year

02 · Price

A sale here is worth £48.73.

Listings sell for £48.73 on average, from £18.58 to £147.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £48.73 that is £24K to £37K a year per listing.

Average price
£48.73inside the $15 to $100 sweet spot
Price range
£18.58–£147.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£24K–£37K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,192 within Cookware. It carries 7,168 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
77%
Out of stock, average day
6.2%
Average rank
#1,192in Cookware
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,168per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pressure Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£76K£114K£151K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

112

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

21%

  • Amazon Basics19%
  • Tower18%
  • HAWKINS15%
  • Prestige10%
  • Crystals9%
  • Tefal8%

Demand

Pressure Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Pressure Cooker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pressure cooker1.1M/yr
  • pressure cookers82K/yr
  • prestige pressure cooker49K/yr
  • pressure cooker prestige35K/yr
  • small pressure cooker29K/yr
  • pressure cooker 3 litre32K/yr
  • stainless steel pressure cooker25K/yr
  • induction pressure cooker15K/yr
  • pressure pot13K/yr
  • panela de pressao14K/yr

Reviews and returns

What reviews say buyers love and hate about Pressure Cooker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.06

Very large

Too small

Too narrow in diameter

Durability9%−0.11

Brokennquickly

Durability questionable

it's not made to last

Value For Money7%+0.39

Not worth a fraction of the money

very cheap product high priced

It looks more expensive than it is

Functionality-Overall7%−0.11

it suddenly stopped working

Not working properly

doesn't do the job

Quality-Overall6%+0.64

Bad quality

Considering how pricey it is you would expect quality

It is far less in quality

Love

Quality-Overall21%+0.64

the build quality is excellent

Excellent Product

Best build quality

Ease Of Use15%+1.39

Ease of use

super easy to make

Easy to open

Cooking Experience10%+0.52

Great for pressure cooking

This is a brilliant appliance

Cooks faster

Value For Money10%+0.39

Value for money

Good for price

Great value for money

Size-Overall6%−0.06

Great size

Neat size and easy to use

Perfect family size

Return

5.0% Return rate 57% Fixable by listing

Size-Overall46%▇█▇██▇

Very large

Too small

Too narrow in diameter

Functionality-Overall11%▆▇███▆

it suddenly stopped working

Not working properly

doesn't do the job

Defective Material/Parts5%█▄▆▄▅▄
Compatibility-Overall4%█▇▄▅█▅
Quality-Overall4%▆▅█▆▇█

Bad quality

Considering how pricey it is you would expect quality

It is far less in quality

FAQ

Common Pressure Cooker questions

Answered from the same tracked data.