Pressure Cooker
FailDemand is soft, at -27.7% this quarter, so Pressure Cooker is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £946K/yr1.5M searches / yr
- 90-day growth
- -27.7%search demand this quarter
- Competition
- 47%top-5 click share · 12 brands · 112 sellers
Flapen Score
Pressure Cooker against its category
The dotted line is the Home & Garden average. Past it, Pressure Cooker is stronger. Inside it, weaker.
Market
The Pressure Cooker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pressure Cooker 1.5M times last year and spent an estimated £946K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £946K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -27.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £946Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- pressure cooker1.1M searches a year
02 · Price
A sale here is worth £48.73.
Listings sell for £48.73 on average, from £18.58 to £147.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £48.73 that is £24K to £37K a year per listing.
- Average price
- £48.73inside the $15 to $100 sweet spot
- Price range
- £18.58–£147.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £24K–£37K
- Returns
- 5.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,192 within Cookware. It carries 7,168 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 77%
- Out of stock, average day
- 6.2%
- Average rank
- #1,192in Cookware
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,168per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Pressure Cooker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Stainless Steel Pressure Cooker 4 litres Silver
- Price
- £27.37
- Rating
- 4.3/5
- Reviews
- 17,058
- Age
- 9y ago

Tower 6L/22cm Pressure Cooker with Steamer Basket Stainless Steel Silver T80244
- Price
- £32.66
- Rating
- 4.3/5
- Reviews
- 5,192
- Age
- 10y ago

Tefal Secure 5 Neo Stainless Steel Pressure Cooker 6L Induction Compatible Silver 5 Safety Devices Durable and Easy to Use P2530738
- Price
- £49.46
- Rating
- 4.6/5
- Reviews
- 10,341
- Age
- 11y ago

Hawkins Classic Pressure Cookers (2 Litre) Aluminium
- Price
- £22.43
- Rating
- 4.0/5
- Reviews
- 16,365
- Age
- 11y ago

Amazon Basics Stainless Steel Pressure Cooker with Steamer 6 litres Silver
- Price
- £32.63
- Rating
- 4.3/5
- Reviews
- 17,058
- Age
- 7y ago
Trending
90-day click momentum
Ninja HyperHeat 9-in-1 Pressure Cooker Slow Cooker Black PC201UK
- Price
- £117.55
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 5mo ago

Ninja Foodi MAX Multi Cooker 7.5L with 9 Cooking Functions Pressure Cook
- Price
- £147.42
- Rating
- 4.7/5
- Reviews
- 4,901
- Age
- 6y ago

Hawkins Contura Black 3.5 Litre Pressure Cooker Hard Anodised Cooker Handi Cooker Black (CB35)
- Price
- £33.98
- Rating
- 4.2/5
- Reviews
- 32,565
- Age
- 11y ago

Amazon Basics Stainless Steel Pressure Cooker with Steamer 6 litres Silver
- Price
- £32.63
- Rating
- 4.3/5
- Reviews
- 17,058
- Age
- 7y ago

Midea Pressure Cooker with 14 presets and 7.6L Multi Cooker(Yogurt Maker Rice Cooker Slow Cooker Sauté Steamer etc.) Stainless Steels Inner Pot Non-Stick Dishwasher Safe
- Price
- £65.93
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 2y ago
Newest
by launch date
Ninja HyperHeat 9-in-1 Pressure Cooker Slow Cooker Black PC201UK
- Price
- £117.55
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 5mo ago

Crystals 4L/6L Stainless Steel Pressure Cooker Large Induction Hob Compatible Cooker with Dual Handles for Fast Cooking at Home or in Catering Kitchens (4L Pressure Cooker)
- Price
- £26.61
- Rating
- 4.1/5
- Reviews
- 110
- Age
- 1y ago

Quest 63009 Pressure Cooker Electric 6L / 12-in-1 Multi-Function Cooker/Stainless Steel Housing / 1000W / Slow Cook Steam Roast Keep Warm & More/Recipe Book Included
- Price
- £52.54
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago

Midea Pressure Cooker 6L 70% Faster 14 Presets Nourish Pro 9-in-1 Multi Cooker(Yogurt Maker Rice Cooker Slow Cooker Sauté Steamer etc.) Stainless Steels Inner Pot Non-Stick Dishwasher Safe
- Price
- £56.44
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 2y ago

Midea Pressure Cooker with 14 presets and 7.6L Multi Cooker(Yogurt Maker Rice Cooker Slow Cooker Sauté Steamer etc.) Stainless Steels Inner Pot Non-Stick Dishwasher Safe
- Price
- £65.93
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
112
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
21%
- Amazon Basics19%
- Tower18%
- HAWKINS15%
- Prestige10%
- Crystals9%
- Tefal8%
Demand
Pressure Cooker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Pressure Cooker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pressure cooker1.1M/yr
- pressure cookers82K/yr
- prestige pressure cooker49K/yr
- pressure cooker prestige35K/yr
- small pressure cooker29K/yr
- pressure cooker 3 litre32K/yr
- stainless steel pressure cooker25K/yr
- induction pressure cooker15K/yr
- pressure pot13K/yr
- panela de pressao14K/yr
Reviews and returns
What reviews say buyers love and hate about Pressure Cooker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very large
Too small
Too narrow in diameter
Brokennquickly
Durability questionable
it's not made to last
Not worth a fraction of the money
very cheap product high priced
It looks more expensive than it is
it suddenly stopped working
Not working properly
doesn't do the job
Bad quality
Considering how pricey it is you would expect quality
It is far less in quality
Love
the build quality is excellent
Excellent Product
Best build quality
Ease of use
super easy to make
Easy to open
Great for pressure cooking
This is a brilliant appliance
Cooks faster
Value for money
Good for price
Great value for money
Great size
Neat size and easy to use
Perfect family size
Return
5.0% Return rate 57% Fixable by listing
Very large
Too small
Too narrow in diameter
it suddenly stopped working
Not working properly
doesn't do the job
Bad quality
Considering how pricey it is you would expect quality
It is far less in quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pressure Cooker questions
Answered from the same tracked data.









