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Pressure Cooker

Fail

Demand is soft, at -27.7% this quarter, so Pressure Cooker is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£946K/yr1.5M searches / yr
90-day growth
-27.7%search demand this quarter
Competition
47%top-5 click share · 12 brands · 112 sellers

Flapen Score

Pressure Cooker against its category

The dotted line is the Home & Garden average. Past it, Pressure Cooker is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pressure Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pressure Cooker 1.5M times last year and spent an estimated £946K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £946K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
1.3%
Market size, estimated
£946Ka year
Peak month
November2.0× the quietest month
Top search term
pressure cooker1.1M searches a year

02 · Price

A sale here is worth £48.73.

Listings sell for £48.73 on average, from £18.58 to £147.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £48.73 that is £24K to £37K a year per listing.

Average price
£48.73inside the $15 to $100 sweet spot
Price range
£18.58–£147.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£24K–£37K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,192 within Cookware. It carries 7,168 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
77%
Out of stock, average day
6.2%
Average rank
#1,192in Cookware
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,168per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pressure Cooker products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£76K£114K£151K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

112

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 88%

Open market

21%

  • Amazon Basics19%
  • Tower18%
  • HAWKINS15%
  • Prestige10%
  • Crystals9%
  • Tefal8%

Demand

Pressure Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Pressure Cooker search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pressure cooker1.1M/yr
  • pressure cookers82K/yr
  • prestige pressure cooker49K/yr
  • pressure cooker prestige35K/yr
  • small pressure cooker29K/yr
  • pressure cooker 3 litre32K/yr
  • stainless steel pressure cooker25K/yr
  • induction pressure cooker15K/yr
  • pressure pot13K/yr
  • panela de pressao14K/yr

Reviews and returns

What reviews say buyers love and hate about Pressure Cooker

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
5.0%of orders come back
“Very large”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pressure Cooker questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data