Pregnancy Pillow
MaybeProducts sell for $23.11 on average, inside the sweet spot. But demand is soft, at -9.7% this quarter, so Pregnancy Pillow is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £1.4M/yr1.9M searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 19 sellers
Flapen Score
Pregnancy Pillow against its category
The dotted line is the Home & Garden average. Past it, Pregnancy Pillow is stronger. Inside it, weaker.
Market
The Pregnancy Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pregnancy Pillow 1.9M times last year and spent an estimated £1.4M. The top 5 brands take 80% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £1.4Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- pregnancy pillow1.5M searches a year
02 · Price
A sale here is worth £23.11.
Listings sell for £23.11 on average, from £12.56 to £45.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £23.11 that is £69K to £92K a year per listing.
- Average price
- £23.11inside the $15 to $100 sweet spot
- Price range
- £12.56–£45.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £69K–£92K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Home Textiles. It carries 5,464 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Home Textiles
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,464per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Pregnancy Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nuliie Pregnancy Pillow for Sleeping U Shaped Full Body Pillow Pregnancy Pillows Maternity Pillow Support for Back Hips Legs for Pregnant Women With Washable Velvet Cover (Grey)
- Price
- £23.08
- Rating
- 4.6/5
- Reviews
- 2,675
- Age
- 4y ago

Chilling Home Pregnancy Pillow 55 inches Maternity Pillow for Pregnant Women Comfortable J Shaped Full Body Pillow Pregnancy Pillows for Sleeping with Washable Cover (Dark Grey)
- Price
- £24.49
- Rating
- 4.4/5
- Reviews
- 12,402
- Age
- 2y ago

Chilling Home Pregnancy Pillows for Sleeping U Shaped Maternity Pillow Cuddle Pillow 55 inch Full Body Pillow Long Pillows for Sleeping Maternity Body Pillows for adults with Cover Velvet
- Price
- £22.59
- Rating
- 4.4/5
- Reviews
- 12,402
- Age
- 5y ago

momcozy U Shaped Pregnancy Pillow Full Body Support Back&Hip Velvet Grey
- Price
- £45.21
- Rating
- 4.5/5
- Reviews
- 20,632
- Age
- 5y ago

Chilling Home Pregnancy Pillows for Sleeping Maternity Pillow for Belly Adjustable and Portable Maternity Body Pillows for adults with Breathable Cover(Grey)
- Price
- £19.78
- Rating
- 4.0/5
- Reviews
- 4,463
- Age
- 2y ago
Trending
90-day click momentum
piorlado Pregnancy Pillow Full Body Pillow Maternity Pillow for Side Sleeper Pregnancy Body Pillow for Pregnant Women Suppor Ideal for Back Belly & Hip Relief with Washable Cover (G-shape-S)
- Price
- £15.31
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 10mo ago

Nuliie Pregnancy Pillow for Sleeping U Shaped Full Body Pillow Pregnancy Pillows Maternity Pillow Support for Back Hips Legs for Pregnant Women With Washable Cover(Cooling Light Grey)
- Price
- £25.44
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2y ago

Chilling Home Pregnancy Pillow 55 inches Maternity Pillow for Pregnant Women Comfortable J Shaped Full Body Pillow Pregnancy Pillows for Sleeping with Washable Cover (Dark Grey)
- Price
- £24.49
- Rating
- 4.4/5
- Reviews
- 12,402
- Age
- 2y ago

Chilling Home Pregnancy Pillows for Sleeping Memory Foam Maternity Pillow for Belly Back Adjustable and Portable Travel Wedge Pillow Support Pillow for Side Sleepers Air Layer Cover(Height 10cm)
- Price
- £15.53
- Rating
- 3.8/5
- Reviews
- 63
- Age
- 1y ago

momcozy W Shaped Pregnancy Pillow Adjustable Side Sleeper Support Grey
- Price
- £30.06
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 10mo ago
Newest
by launch date
Aamira U Shaped Pregnancy Pillow Memory Foam Velvet Cover Dark Grey
- Price
- £15.93
- Rating
- 3.8/5
- Reviews
- 113
- Age
- 10mo ago

momcozy W Shaped Pregnancy Pillow Adjustable Side Sleeper Support Grey
- Price
- £30.06
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 10mo ago

piorlado Pregnancy Pillow Full Body Pillow Maternity Pillow for Side Sleeper Pregnancy Body Pillow for Pregnant Women Suppor Ideal for Back Belly & Hip Relief with Washable Cover (G-shape-S)
- Price
- £15.31
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 10mo ago

Chilling Home Pregnancy Pillow 55 inches Maternity Pillow for Pregnant Women Comfortable J Shaped Full Body Pillow Pregnancy Pillows for Sleeping with Washable Cover(Purple Grey)
- Price
- £23.51
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 1y ago

Chilling Home Pregnancy Pillows for Sleeping Memory Foam Maternity Pillow for Belly Back Adjustable and Portable Travel Wedge Pillow Support Pillow for Side Sleepers Air Layer Cover(Height 10cm)
- Price
- £15.53
- Rating
- 3.8/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
19
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
15%
- Nuliie32%
- Chilling Home29%
- momcozy9%
- AS AWESLING6%
- Hometex5%
- TaiBest5%
- Open — no brand owns it (5 brands, 15%)
Demand
Pregnancy Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Pregnancy Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pregnancy pillow1.5M/yr
- maternity pillow157K/yr
- u shaped pillow49K/yr
- pregnancy pillow full body31K/yr
- pregnancy pillow side sleeping19K/yr
- u pillow18K/yr
- maternity pillow for pregnant women16K/yr
- pregnancy pillows16K/yr
- cooling pregnancy pillow6K/yr
- maternity & body pillows17K/yr
Reviews and returns
What reviews say buyers love and hate about Pregnancy Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The material also gets blobby quickly so uncomfortable if directly on the skin
Not very comfortable
Uncomfortable on back
which makes the whole product feel low quality
Ok quality, very disappointing to not come with a pillow case
quality isnt great
its so short
A lot smaller than advertised
It is huge
Not as advertised
doesnt matches the description
Looks NOTHING like the photo
Seems expensive
albeit a little on the expensive side in my opinion at £33.99
i wonder if something cheaper wouldn't do the same job
Love
Extremely comfortable
Really comfortable to use
Comfortable for some
Better night sleep
Comfy good sleep
improves sleep
The quality is excellent, it feels very well made, with a soft comfortable cover thats also removable and washable
Good quality, the cover is very well made
Amazing quality
Lovely pillow comfy
Great pillow, it is perfectly sized and has the right amount of soft cushion
providing really supportive cushioning exactly where its needed
good price
Great value for money
good value for money
Return
1.3% Return rate 24% Fixable by listing
The material also gets blobby quickly so uncomfortable if directly on the skin
Not very comfortable
Uncomfortable on back
its so short
A lot smaller than advertised
It is huge
which makes the whole product feel low quality
Ok quality, very disappointing to not come with a pillow case
quality isnt great
I didnt enjoy this pillow at all
It took me two or three nights to get used to the feeling of being tucked in between the two cushions
doesn't even fill pillow
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pregnancy Pillow questions
Answered from the same tracked data.









