Skip to content

Pre Seed Lawn Fertiliser

Fail

Shoppers spend an estimated $44K a year here, so Pre Seed Lawn Fertiliser is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£44K/yr44K searches / yr
90-day growth
+30.0%search demand this quarter
Competition
81%top-5 click share · 9 brands · 80 sellers

Flapen Score

Pre Seed Lawn Fertiliser against its category

The dotted line is the Home & Garden average. Past it, Pre Seed Lawn Fertiliser is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre Seed Lawn Fertiliser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pre Seed Lawn Fertiliser 44K times last year and spent an estimated £44K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+30.0%
Conversion, latest week
7.8%
Market size, estimated
£44Ka year
Peak month
April56.8× the quietest month
Top search term
pre seed lawn fertiliser13K searches a year

02 · Price

A sale here is worth £12.77.

Listings sell for £12.77 on average, from £4.60 to £23.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.77 that is £3K to £6K a year per listing.

Average price
£12.77under the $15 to $100 sweet spot
Price range
£4.60–£23.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #32 within Fertilisers & Plant Food. It carries 845 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
77%
Out of stock, average day
7.0%
Average rank
#32in Fertilisers & Plant Food
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
845per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Pre Seed Lawn Fertiliser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

80

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

4%

  • Pro-Kleen30%
  • Rural Supplies Seed Feed & More20%
  • Grasscias18%
  • Garden Lawncare Guy16%
  • A1Lawn10%
  • Miracle-Gro2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Pre Seed Lawn Fertiliser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 56.8×

Search terms

Top Pre Seed Lawn Fertiliser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pre seed lawn fertiliser13K/yr
  • pre turf fertiliser7K/yr
  • new lawn fertiliser4K/yr
  • starter fertilizer for grass seed5K/yr
  • grass seed fertilizer5K/yr
  • pre seed fertiliser3K/yr
  • pre turfing fertiliser3K/yr
  • lawn starter fertilizer2K/yr
  • pre seed fertilizer3K/yr

Reviews and returns

What reviews say buyers love and hate about Pre Seed Lawn Fertiliser

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
30%of negative reviews mention “Plant Growth”
0.1%of orders come back
“Poor germination”
A buyer, on “Plant Growth”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pre Seed Lawn Fertiliser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data