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Prayer Mat

Maybe

The top 5 brands take only 49% of clicks. But demand is soft, at -64.0% this quarter, so Prayer Mat is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£119K/yr241K searches / yr
90-day growth
-64.0%search demand this quarter
Competition
34%top-5 click share · 27 brands · 46 sellers

Flapen Score

Prayer Mat against its category

The dotted line is the Home & Garden average. Past it, Prayer Mat is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prayer Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prayer Mat 241K times last year and spent an estimated £119K. The top 5 brands take 49% of clicks. Demand peaks in Feb–Mar. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -64.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-64.0%
Conversion, latest week
3.0%
Market size, estimated
£119Ka year
Peak month
March3.7× the quietest month
Top search term
prayer mat171K searches a year

02 · Price

A sale here is worth £16.15.

Listings sell for £16.15 on average, from £4.59 to £60.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.15 that is £2K to £4K a year per listing.

Average price
£16.15inside the $15 to $100 sweet spot
Price range
£4.59–£60.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #945 within Rugs, Pads & Protectors. It carries 318 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
22.2%
Average rank
#945in Rugs, Pads & Protectors
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
318per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Prayer Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

46

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

34%

Top 20: 75%

Open market

46%

  • Nicoman17%
  • Islamika13%
  • Risipu7%
  • Alban6%
  • Prien6%
  • SystemsEleven5%

Demand

Prayer Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.7×

Search terms

Top Prayer Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prayer mat171K/yr
  • padded prayer mat14K/yr
  • muslim prayer mat7K/yr
  • praying mat9K/yr
  • prayer mat thick14K/yr
  • prayer mats7K/yr
  • thick prayer mat8K/yr
  • prayer rug4K/yr
  • islamic prayer mat4K/yr
  • muslim prayer matt3K/yr

Reviews and returns

What reviews say buyers love and hate about Prayer Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.14

Look and feels cheap

The back base is very poor cheap quality

Bad quality

Thickness17%−0.10

Not extra thick

Its not as thick as I expected

Definitely not as thick as advertised

Durability10%−0.03

Compass broke as soon as I used the mat

This mat are not made to last you few years

Value For Money9%−0.04

Quite expensive order here

Expensive

other than that not worth the price

Touch/Button Controls7%−0.05

suddenly 2 buttons stopped working after 4 months

Love

Quality-Overall24%−0.14

Amazing mat

Amazing quality

Super quality, rich vibrant colours with an excellent backing

Comfort-Overall13%+0.79

Very comfortable

comfortable to pray on

Cushioned for ultimate comfort

Color9%+0.93

Great color

the colour is a nice deep black

Its nice and pure white colour makes it even more striking

Design-Overall7%+0.41

Beautiful Detail on the design

The design and overall appearance are nice,

I like the shape and design

Portability6%+0.50

Perfect for travel

Perfect travel prayer mat

so I can take it with me when I travel or visit the mosque

Return

2.1% Return rate 34% Fixable by listing

Quality-Overall14%▆▅▇▄▇█

Look and feels cheap

The back base is very poor cheap quality

Bad quality

Thin14%▇▃▃▆▆█
Size-Overall13%▅▅▄█▄▅
Color12%▅▇▇▄▅█
Material Quality10%█▆▄▄▆▃

FAQ

Common Prayer Mat questions

Answered from the same tracked data.