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Prawn Cocktail Glasses

Fail

Demand is soft, at -45.8% this quarter, so Prawn Cocktail Glasses is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£70K/yr124K searches / yr
90-day growth
-45.8%search demand this quarter
Competition
52%top-5 click share · 17 brands · 29 sellers

Flapen Score

Prawn Cocktail Glasses against its category

The dotted line is the Home & Garden average. Past it, Prawn Cocktail Glasses is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prawn Cocktail Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prawn Cocktail Glasses 124K times last year and spent an estimated £70K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-45.8%
Conversion, latest week
5.0%
Market size, estimated
£70Ka year
Peak month
December89.7× the quietest month
Top search term
prawn cocktail glasses80K searches a year

02 · Price

A sale here is worth £11.30.

Listings sell for £11.30 on average, from £6.27 to £18.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.30 that is £1K to £3K a year per listing.

Average price
£11.30under the $15 to $100 sweet spot
Price range
£6.27–£18.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #152 within Dishware & Serving Pieces. It carries 204 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
68%
Out of stock, average day
14.5%
Average rank
#152in Dishware & Serving Pieces
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
204per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Prawn Cocktail Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

29

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

27%

  • GK Global Kitchen34%
  • Ravenhead12%
  • Hioph10%
  • ICEBLUEOR6%
  • Reldor5%
  • Wieat5%

Demand

Prawn Cocktail Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 89.7×

Search terms

Top Prawn Cocktail Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prawn cocktail glasses80K/yr
  • prawn cocktail dishes38K/yr
  • prawn cocktail bowls7K/yr

Reviews and returns

What reviews say buyers love and hate about Prawn Cocktail Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.24

Bit small

Small pudding bowl

A lot smaller than shown in the picture

Quality-Overall22%−0.02

Quality should be better

Disappointing they arrived smashed as lovely quality

Thickness6%−0.04

Thickness not that good very week

Durability6%−0.04

Can break

Value For Money4%0.00

look much more expensive than they were

Love

Quality-Overall33%−0.02

The glass quality is also very good

Made of a good quality clear glass

Excellent product

Size-Overall17%−0.24

Theyre perfect for portion control — small in stature

Good size

Theyre a great size for individual servings

Strength12%+1.71

they are very sturdy

The bowls feel sturdy, clear, and well-finished, with a stable base and smooth edges

Strong / better than expected

Baking9%+1.26

beautiful bowls

Perfect dessert bowls

is perfect for individual servings

Gifting Purpose4%+0.69

Great to make into extra gifts

Return

1.9% Return rate 89% Fixable by listing

Size-Overall83%█▇▇█▇▇

Bit small

Small pudding bowl

A lot smaller than shown in the picture

Quality-Overall3%█▄▁▄▆▅

Quality should be better

Disappointing they arrived smashed as lovely quality

Defective Material/Parts2%█▃▁▄▁▁
Weight Heavy2%▁█▁▅▁▁
Advertised Vs Actual Product2%▁▁▆▃█▄

FAQ

Common Prawn Cocktail Glasses questions

Answered from the same tracked data.