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Pour Over Coffee Maker

Fail

Shoppers spend only $53K a year here, so Pour Over Coffee Maker is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£53K/yr146K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
42%top-5 click share · 33 brands · 89 sellers

Flapen Score

Pour Over Coffee Maker against its category

The dotted line is the Home & Garden average. Past it, Pour Over Coffee Maker is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pour Over Coffee Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pour Over Coffee Maker 146K times last year and spent an estimated £53K. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
3.0%
Market size, estimated
£53Ka year
Peak month
December1.8× the quietest month
Top search term
pour over coffee maker52K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £3.78 to £38.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.22 that is £0 to £1K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£3.78–£38.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #71 within Coffee, Tea & Espresso. It carries 3,854 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
6.9%
Average rank
#71in Coffee, Tea & Espresso
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,854per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pour Over Coffee Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

89

Top-5 brand share

57%

Top 20: 89%

Top-5 click share

42%

Top 20: 79%

Open market

39%

  • HARIO22%
  • Bodum16%
  • DNVB SHOP7%
  • Melitta7%
  • YunNasi6%
  • STANLEY4%

Demand

Pour Over Coffee Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Pour Over Coffee Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pour over coffee maker52K/yr
  • coffee dripper46K/yr
  • pour over coffee dripper19K/yr
  • pour over coffee11K/yr
  • coffee pour over7K/yr
  • pour over5K/yr
  • pour over coffee filter5K/yr

Reviews and returns

What reviews say buyers love and hate about Pour Over Coffee Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.15

Too big and stupid

TOO SHORT

It is small

Durability6%−0.06

Broken within 6 weeks

Should be more durable

This all broke

Filtration6%+0.35

these filters cant take that

Fantastic filter coffee set - terrible filters

this filters not good

Quality-Overall5%+0.32

The quality feels quite cheap for the price

Very poor quality

Not my expected of quality

Value For Money4%+0.24

a lot costlier

just a little expensive

Expensive for whai it does

Love

Ease Of Cleaning14%+1.11

The filter is easy to clean

Cleaning is straightforward

really easy to clean

Quality-Overall12%+0.32

Excellent product

the product feels well made

Good, elegant product

Ease Of Use12%+1.09

Convenient, easy to clean

Easy to use

Makes life easier

Filtration11%+0.35

Filters well

The filters are ok quality

It's a well made permanent filter

Value For Money10%+0.24

Great value for money

Good value for money

Decent price

Return

1.1% Return rate 64% Fixable by listing

Size-Overall51%▆▇█▆▇▆

Too big and stupid

TOO SHORT

It is small

Filtration6%▁▄▆█▆▄

these filters cant take that

Fantastic filter coffee set - terrible filters

this filters not good

Functionality-Overall6%▁▂▂▆▃█
Advertised Vs Actual Product5%▄▂▃▅█▄
Quality-Overall5%█▇▄▆█▇

The quality feels quite cheap for the price

Very poor quality

Not my expected of quality

FAQ

Common Pour Over Coffee Maker questions

Answered from the same tracked data.