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Poultry Shears

Fail

Shoppers spend only $41K a year here, so Poultry Shears is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£41K/yr39K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
59%top-5 click share · 14 brands · 30 sellers

Flapen Score

Poultry Shears against its category

The dotted line is the Home & Garden average. Past it, Poultry Shears is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poultry Shears market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poultry Shears 39K times last year and spent an estimated £41K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
7.8%
Market size, estimated
£41Ka year
Peak month
December2.0× the quietest month
Top search term
poultry shears26K searches a year

02 · Price

A sale here is worth £13.77.

Listings sell for £13.77 on average, from £4.89 to £29.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.77 that is £1K to £3K a year per listing.

Average price
£13.77under the $15 to $100 sweet spot
Price range
£4.89–£29.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #36 within Kitchen Scissors. It carries 3,756 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#36in Kitchen Scissors
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,756per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Poultry Shears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

30

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

26%

  • SimCoker23%
  • Plys16%
  • MAGNIFICENT 7 STAR14%
  • DRAGON RIOT11%
  • HAUSHOF5%
  • Gusto Coherence5%

Demand

Poultry Shears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Poultry Shears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poultry shears26K/yr
  • chicken scissors6K/yr
  • poultry scissors7K/yr

Reviews and returns

What reviews say buyers love and hate about Poultry Shears

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes23%−0.16

theyre starting to rust

Rusts easily

Rusting already

Durability18%−0.10

have already started to fall apart

broke the same way after 9weeks

they dont feel durable

Quality-Overall10%+1.88

Poor quality

Cheap rubbish

Not as good as they look

Size-Overall7%+0.06

it just doesn't quite fit under the lip of a standard jar

smaller size

I would have liked a cover on small pair too

Ease Of Use7%−0.01

Impossible to open

difficult to use

making them difficult to operate

Love

Quality-Overall31%+1.88

Brilliant quality

Great tool quality at reasonable price

Price excellent for quality

Value For Money25%+1.39

Excellent value for money

Great deal

Decent price

Strength10%+0.32

Sturdy Sissors

Strong for kitchen purposes

Sturdy and strong

Advertised Vs Actual Product9%+0.50

Exactly what I wanted

Better than expected

As described

Grip6%+0.25

Comfortable grips

Easy grip nice

Good grip

Return

0.3% Return rate 27% Fixable by listing

Size-Overall22%▂▃██▆▆

it just doesn't quite fit under the lip of a standard jar

smaller size

I would have liked a cover on small pair too

Quality-Overall20%▆█▆▇▆█

Poor quality

Cheap rubbish

Not as good as they look

Functionality-Overall9%▁▃▄█▅▇

just can't work the things

It doesnt work as it on the vedio

Rusts/Corrodes6%▄█▂▁▄▅

theyre starting to rust

Rusts easily

Rusting already

Comfort-Overall5%█▂▆▁▁▁

FAQ

Common Poultry Shears questions

Answered from the same tracked data.