poultry shears
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.77avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good£4.89–£29.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,756.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, poultry shears is a £41K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
poultry shears market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £34K–£41K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 3.6%
- Avg brand age
- 66 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
30
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
26%
- SimCoker23%
- Plys16%
- MAGNIFICENT 7 STAR14%
- DRAGON RIOT11%
- HAUSHOF5%
- Gusto Coherence5%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -2.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top poultry shears search terms
- poultry shears26K/yr
- chicken scissors6K/yr
- poultry scissors7K/yr
Top poultry shears products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SimCoker Poultry Shears Kitchen Scissors Heavy Duty Chicken Shears Kitchen Shears with Anti-Slip Handle & Safety Lock - Poultry Scissors for Meat Chicken Bone Poultry Spring Loaded
SimCoker£16.324.7★2,009 rev
Magnificent Kitchen Scissor Heavy Duty Scissors for Kitchen Use with Safety Cover & Soft Grip & Multi-Functional Utility Scissors Shears for Meat Poultry Herbs Cutting Bottle Jar Opener
MAGNIFICENT 7 STAR£5.424.6★14,235 rev
Kitchen Scissors for Chicken Poultry Shears: Heavy Duty Meat Scissors for Fish and Food Stainless Steel Cooking Shear Silver
Plys£15.324.8★65 rev
DRAGON RIOT Heavy Duty Poultry Shears - A Must Have Kitchen Shears for Chicken and Meat Cutting - Dishwasher Safe and Stainless Food Kitchen Scissors for Thanksgiving(Burgundy)
DRAGON RIOT£15.624.6★3,150 rev
HAUSHOF Poultry Shears 255mm Heavy Duty Stainless Steel Sharp Kitchen Scissors Cooking Scissors for Meat Chicken Fish Bone Vegetables
HAUSHOF£8.824.4★192 rev
Newest
by launch date
MOSFiATA Poultry Shears Professional Kitchen Scissors for Chicken Bone Meat Fish Food Scissors Multipurpose Sharp Cooking Shears with Heavy Duty Plastic Handle Safety Lock
MOSFiATA£8.360 rev
NileHome Kitchen Shears Spatchcock Shears Poultry Shears Heavy Duty Dishwasher Safe Food Cooking Scissors Stainless Steel Utility Scissors(Black)
NileHome£9.86304 rev
Kitchen Scissors for Chicken Poultry Shears: Heavy Duty Meat Scissors for Fish and Food Stainless Steel Cooking Shear Silver
Plys£15.3265 rev
Poultry Shear Heavy Duty for Kitchen: Meat Scissors for Food and Fish Cooking Chicken Shear Stainless Steel Black
Plys£14.7465 rev
Poultry Shears for Chicken Kitchen Scissors: Heavy Duty Meat Scissors Cooking Shears for Food Plastic Handle Black Blade
Plys£10.1211 rev
Trending
90-day click momentumMOSFiATA Poultry Shears Professional Kitchen Scissors for Chicken Bone Meat Fish Food Scissors Multipurpose Sharp Cooking Shears with Heavy Duty Plastic Handle Safety Lock
MOSFiATA£8.360.0★
NileHome Kitchen Shears Spatchcock Shears Poultry Shears Heavy Duty Dishwasher Safe Food Cooking Scissors Stainless Steel Utility Scissors(Black)
NileHome£9.864.6★
Kitchen Scissors for Chicken Poultry Shears: Heavy Duty Meat Scissors for Fish and Food Stainless Steel Cooking Shear Silver
Plys£15.324.8★
Poultry Shear Heavy Duty for Kitchen: Meat Scissors for Food and Fish Cooking Chicken Shear Stainless Steel Black
Plys£14.744.8★
Poultry Shears for Chicken Kitchen Scissors: Heavy Duty Meat Scissors Cooking Shears for Food Plastic Handle Black Blade
Plys£10.124.2★
What buyers say about poultry shears
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Excellent value for money”
“Sturdy Sissors”
“Exactly what I wanted”
“Comfortable grips”
“Easy to use”
“Comfortable”
“Easy to clean”
“Great size”
“they're very durable”
What buyers complain about
“theyre starting to rust”
“have already started to fall apart”
“Poor quality”
“it just doesn't quite fit under the lip of a standard jar”
“Impossible to open”
“they look like they would be flimsy”
“Very bad construction”
“just can't work the things”
“Unfortunately I have small hands so couldn't grip the scissors as the handle is very large”
“Weak plastic parts where it should be metal”
Top return reasons
Common questions
- Is poultry shears profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 18 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the poultry shears niche?
- 14 brands and 30 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in poultry shears?
- Top complaints mined from reviews: Rusts/Corrodes, Durability, Quality-Overall. The return rate is 0.3%.
- When does demand for poultry shears peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the poultry shears niche?
- Listings span £4.89–£29.77; the average listing price is £13.77 (sweet spot $15–$100). The average incumbent carries 3,756 reviews — the moat a new listing must climb.