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Potting Tray

Fail

Demand is soft, at -39.2% this quarter, so Potting Tray is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£51K/yr94K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
54%top-5 click share · 17 brands · 25 sellers

Flapen Score

Potting Tray against its category

The dotted line is the Home & Garden average. Past it, Potting Tray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potting Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Potting Tray 94K times last year and spent an estimated £51K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
4.4%
Market size, estimated
£51Ka year
Peak month
April4.6× the quietest month
Top search term
potting tray72K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £4.92 to £24.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.38 that is £1K to £3K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£4.92–£24.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #248 within Garden Tools & Watering Equipment. It carries 664 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
42%
Out of stock, average day
8.0%
Average rank
#248in Garden Tools & Watering Equipment
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
664per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Potting Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 flat

Sellers

25

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

20%

  • Muddy Hands30%
  • Tierra Garden22%
  • Stewart9%
  • Jazooli8%
  • XIAOMIANYANG6%
  • Selections5%

Demand

Potting Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.6×

Search terms

Top Potting Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • potting tray72K/yr
  • potting trays9K/yr
  • potting trays for greenhouse9K/yr
  • potting trays for workbench4K/yr

Reviews and returns

What reviews say buyers love and hate about Potting Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.04

Very large

Much larger than expected

This item is big

Strength22%−0.07

Flimsy package

Flimsy

Dont pick up with much in it bit flimsy

Value For Money13%−0.06

which is a little expensive

Not worth the money or trouble

A waste of money

Leak-Proof11%

that had started to leak

Ease Of Use2%+0.78

My only minor niggle is that it has a sticker in the middle which is impossible to remove

Love

Quality-Overall22%+1.19

Good quality potting tray

Excellent Quality

Good product

Size-Overall18%−0.04

Good size

I like the size

This tray is exactly what I needed as its small enough to fit on my garden table

Strength14%−0.07

It is very sturdy

Good sturdy tray

Sturdiness

Ease Of Cleaning10%+1.28

It stops me wasting compost

easy to clean

Perfect in garden saves mess

Value For Money8%−0.06

Great and reasonably priced

Good Value For Money

Great price ideal product

Return

0.2% Return rate 55% Fixable by listing

Size-Overall52%▄▅▅▃▅█

Very large

Much larger than expected

This item is big

Defective Material/Parts31%█▃▅▇▅▁
Ease Of Use3%▆▆▁▁█▁

My only minor niggle is that it has a sticker in the middle which is impossible to remove

Advertised Vs Actual Product2%▁▅▁▁▁█
Quality-Overall2%▁▁▇█▁▁

FAQ

Common Potting Tray questions

Answered from the same tracked data.