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Pottery Painting Kit

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -48.0% this quarter, so Pottery Painting Kit is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£56K/yr130K searches / yr
90-day growth
-48.0%search demand this quarter
Competition
37%top-5 click share · 27 brands · 34 sellers

Flapen Score

Pottery Painting Kit against its category

The dotted line is the Home & Garden average. Past it, Pottery Painting Kit is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pottery Painting Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pottery Painting Kit 130K times last year and spent an estimated £56K. The top 5 brands take 54% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-48.0%
Conversion, latest week
2.7%
Market size, estimated
£56Ka year
Peak month
February2.7× the quietest month
Top search term
pottery painting kit68K searches a year

02 · Price

A sale here is worth £16.03.

Listings sell for £16.03 on average, from £5.46 to £35.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.03 that is £0 to £2K a year per listing.

Average price
£16.03inside the $15 to $100 sweet spot
Price range
£5.46–£35.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #582 within Garden Tools & Watering Equipment. It carries 236 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
95%
Out of stock, average day
19.7%
Average rank
#582in Garden Tools & Watering Equipment
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
236per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pottery Painting Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 flat

Sellers

34

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

37%

Top 20: 80%

Open market

41%

  • WEBEEDY14%
  • EILYGK13%
  • Pott'd10%
  • Noaya9%
  • craftizen7%
  • Baker Ross6%

Demand

Pottery Painting Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Pottery Painting Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pottery painting kit68K/yr
  • pottery painting17K/yr
  • paint your own pottery15K/yr
  • pottery painting kits for adults12K/yr
  • ceramic painting kit8K/yr
  • pottery to paint6K/yr
  • ceramic painting4K/yr

Reviews and returns

What reviews say buyers love and hate about Pottery Painting Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality39%−0.29

Paint flakes off

the paint is coming off

The quality of the paint is horrendous

Quality-Overall10%+0.38

Not all is perfect

Bad quality

Not good quality

Durability6%−0.02

they break after only 1 use

a couple of the ones broke instantly

Size-Overall5%+0.23

small

The pots are small

Theses are adorable little smaller than thought

Advertised Vs Actual Product4%−0.02

However its very confusing as to what is actually included in the box

Love

Quality-Overall18%+0.38

Excellent product

They are well made

the mug was good quality

Gifting Purpose14%+1.21

Perfect gift

suitable for gifting

Brilliant gift,

Fun/Entertainment Experience13%+1.07

so much fun

Fun and easy for kids

an excellent idea to keep them entertained

Value For Money10%+0.36

Excellent value for money

Ok for price

Reasonable buy for the price

Ease Of Use10%+0.59

easy to use

easy for kids to get started with

the brushes were easy to use

Return

1.1% Return rate 49% Fixable by listing

Size-Overall40%▆▇▅██▃

small

The pots are small

Theses are adorable little smaller than thought

Defective Material/Parts10%▇▄█▆▄▄
Functionality-Overall8%▁▆███▆
Paint Quality6%█▃▃▁▆█

Paint flakes off

the paint is coming off

The quality of the paint is horrendous

Quality-Overall5%▇█▃▆▆█

Not all is perfect

Bad quality

Not good quality

FAQ

Common Pottery Painting Kit questions

Answered from the same tracked data.