Is pottery painting kit profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 43 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -48.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the pottery painting kit niche?

27 brands and 34 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in pottery painting kit?

Top complaints mined from reviews: Paint Quality, Quality-Overall, Durability. The return rate is 1.1%.

When does demand for pottery painting kit peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the pottery painting kit niche?

Listings span £5.46–£35.86; the average listing price is £16.03 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.

pottery painting kit

Worth a look

Shows low returns (1.1%), but soft demand (-48.0% this quarter) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great235.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great£16.03

avg listing price — sweet spot $15–$100

Price range

Good£5.46–£35.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£56K

£56K/yr · 130K searches

Growth

Bad-48.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, pottery painting kit is a £56K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

pottery painting kit market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £32K–£40K; units × avg price
Conversion rate: 2.7%
Avg BSR: #582
Page quality: 0%
Prime: 95%
Sponsored: 98%
Out of stock: 19.7%
Avg brand age: 26 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

27 flat

Sellers

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

37%

Top 20: 80%

Open market

41%

WEBEEDY14%
EILYGK13%
Pott'd10%
Noaya9%
craftizen7%
Baker Ross6%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -48.0% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top pottery painting kit search terms

pottery painting kit68K/yr -50.7%1.5% conv.
pottery painting17K/yr -22.5%1.1% conv.
paint your own pottery15K/yr -54.7%0.9% conv.
pottery painting kits for adults12K/yr -62.3%2.4% conv.
ceramic painting kit8K/yr -52.4%1.4% conv.
pottery to paint6K/yr -41.5%2.0% conv.
ceramic painting4K/yr -34.6%0.6% conv.

All search terms

Top pottery painting kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EILYGK Mug Painting Kit Paint Your Own Ceramic Mug Kit 2 Mugs Pottery Painting kit Painting Sets for Adults

EILYGK£18.713.2★94 rev

Noaya Paint Your Own Ceramic Planter - 6 Pcs Cute Pottery Painting Kit for Succulent Planter Paintable Plant Pot Sets DIY Ceramic Flower Pots Pottery Kit for Adults Desk DIY Activity Home Decor

Noaya£14.224.5★14 rev

craftizen Paint Your Own Mug Kit - Mug Painting Kit for 2 Adults or Kids Ceramic Mugs to Paint with Brushes & Paints DIY Pottery Painting Kit & Mug Decorating Gift Set

craftizen£24.624.8★17 rev

Pottd Paintables Paint-a-Mug Set Pottery Painting Kits for Adults. DIY Mug Painting Kit for Beginners. Ceramic Painting Kit Includes Mugs Paints Brushes and Painting Inspiration Guide

Pott'd£32.954.4★180 rev

Paint Your Own Mug Set Pottery Painting Kit for Adults Art and Crafts Kit Includes Mugs Brushes Paints and Painting Inspiration Guide Personalised Gift for All2 Pack

LADYSONS£17.962.8★51 rev

Newest

by launch date

21pcs Paint Your Own Ceramic Planter Pots Set for Adults Kids Home Decor

Szzhantuo£11.340 rev

3mo ago

Mug Painting Kit for Adults Pottery Painting Kit for Beginners Paint Your Own Mug Set Includes 2 Mugs 12 Paints 6 Stencils 2 Aprons Tablecloth & Protective Sleeves DIY Craft Kits

RoaGain£20.7921 rev

6mo ago

APACALI 8PCS Pottery Painting Kit Paint Your Own Pottery Pottery Painting Kits for Adults Paint Your Own Vase for Gift Fun Activity Home Decor (4 Shapes)

APACALI£18.390 rev

8mo ago

Pottd Paintables Paint-a-Mug Set Pottery Painting Kits for Adults. DIY Mug Painting Kit for Beginners. Ceramic Painting Kit Includes Mugs Paints Brushes and Painting Inspiration Guide

Pott'd£32.95180 rev

9mo ago

EILYGK Paint Your 0wn Mug Christmas Mug Painting Kit Including 2 Blank Ceramic Mugs 24 Vibrant Ceramic Paints 4 Brushes 2 Palettes A Instructions Pottery Painting kit for Adults DIY

EILYGK£17.4688 rev

10mo ago

What buyers say about pottery painting kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Gifting Purpose14%

“Perfect gift”

Fun/Entertainment Experience13%

“so much fun”

Value For Money10%

“Excellent value for money”

Ease Of Use10%

“easy to use”

Color9%

“vibrant colours that go on smoothly”

Advertised Vs Actual Product5%

“Got what I ordered”

Paint Quality3%

“The paints are easy to use and go on smoothly, with nice, vibrant colors that show up well on the mugs”

Wheel Quality3%

“Great pottery wheel”

Ease Of Cleaning2%

“nice clean product”

What buyers complain about

Paint Quality39%

“Paint flakes off”

Quality-Overall10%

“Not all is perfect”

Durability6%

“they break after only 1 use”

Size-Overall5%

“small”

Advertised Vs Actual Product4%

“However its very confusing as to what is actually included in the box”

Drying Time4%

“Poor, dry up after just 1 use”

Material Quality4%

“Dont really stay put on materials Veey disappointing”

Instructions/User Manual/Troubleshooting2%

“I was disappointed with the instructions though”

Thickness2%

“Cork backing is very thin”

Color2%

“Colours Not as Shown”

Top return reasons

Size-Overall40%

Defective Material/Parts10%

Functionality-Overall8%

Paint Quality6%

Quality-Overall5%

Value For Money5%

Gifting Purpose4%