Pottery Kit
FailDemand is soft, at -35.0% this quarter, so Pottery Kit is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £80K/yr140K searches / yr
- 90-day growth
- -35.0%search demand this quarter
- Competition
- 51%top-5 click share · 20 brands · 35 sellers
Flapen Score
Pottery Kit against its category
The dotted line is the Home & Garden average. Past it, Pottery Kit is stronger. Inside it, weaker.
Market
The Pottery Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pottery Kit 140K times last year and spent an estimated £80K. The top 5 brands take 73% of clicks. Demand peaks in Feb–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -35.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £80Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- pottery54K searches a year
02 · Price
A sale here is worth £25.46.
Listings sell for £25.46 on average, from £10.33 to £60.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £25.46 that is £3K to £6K a year per listing.
- Average price
- £25.46inside the $15 to $100 sweet spot
- Price range
- £10.33–£60.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #200 within Ceramics & Pottery. It carries 691 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 89%
- Out of stock, average day
- 25.4%
- Average rank
- #200in Ceramics & Pottery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 691per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Pottery Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pottd at Home Pottery Kit for Adults. Air Dry Clay Kit for Beginners. Craft Kit for Adults Includes: Air-Dry Clay for Adult Tools Paints Brushes Sealant How-to-Guides
- Price
- £32.19
- Rating
- 4.7/5
- Reviews
- 2,441
- Age
- 5y ago

UHAPEER Pottery Kit Air Dry Clay for Adults - DIY Pottery Painting Kit for Beginners with 6 Acrylic Paints Varnish Tool Set Paintbrushes Sponge Clay Stick Step-by-Step Guide for Holiday Gifts
- Price
- £23.78
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago

Sculpd - The Original Pottery Kit - Complete Air Dry Clay Kit for Adults Includes Sculpting Tools Varnish Paint Brushes Guides Arts & Crafts Sets Gloss Varnish
- Price
- £30.14
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 4y ago

Sculpd Pottery Starter Kit - Complete Air Dry Clay Beginner Set for 2 Adults: Includes Sculpting Tools Matte Varnish Paint Brushes Guide Video Tutorials & More - Date Night Gift Arts Crafts Hobby
- Price
- £30.59
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 4y ago

Anbar Creative Pottery Clay Candle Making Kit for Adults and Kids - Complete DIY Set with Air Dry Clay Soy Wax Essential Oil Sculpting Tools & Acrylic Paint Create Your Own Custom Scented Candles
- Price
- £16.68
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 11mo ago
Trending
90-day click momentum
abeec Air Dry Clay Pottery Starter Kit for Adults | Complete Beginners Set with Paint Tools Varnish & Brushes | Make and Paint Your Own Pot at Home No Kiln Needed | Craft Gift
- Price
- £12.22
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1y ago

Under NY Sky Pottery Cross-Back Apron (Beige Denim)
- Price
- £49.43
- Rating
- 4.6/5
- Reviews
- 742
- Age
- 7y ago

Luxfizz Pottery Wheel for Kids - Complete Pottery Painting Kit Arts and Crafts for Kids Ages 6-14 with 2 Pack Air Dry Clay Art Supplies Toys for Boys Girls Christmas Birthday Gift for Ages 6-14
- Price
- £20.45
- Rating
- 4.3/5
- Reviews
- 172
- Age
- 11mo ago

Fegat Air Dry Clay for Adults & Beginners 43PCS DIY Pottery Kit with Modeling Tools Air-drying Clay in White Paints & Brushes Arts Crafts Hobby Crafts Gift for Birthday Family Party
- Price
- £14.78
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 6mo ago

YOZAIUUI 48Pcs Air Dry Clay for Adults: Pottery Painting Kit with 10 Acrylic Paints Tools Brushes Guide Palette Pottery Kit for Creative Projects & DIY
- Price
- £20.90
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 3y ago
Newest
by launch date
Fegat Air Dry Clay for Adults & Beginners 43PCS DIY Pottery Kit with Modeling Tools Air-drying Clay in White Paints & Brushes Arts Crafts Hobby Crafts Gift for Birthday Family Party
- Price
- £14.78
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 6mo ago

Atrixart All in One Pottery Kit for Beginners. The Craft Kit has 2kg Air Dry Clay for Adults How to Guides & Templates Paints and Modelling Clay Sculpting Tools Gold Edition
- Price
- £28.60
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 9mo ago

33 Pcs Pottery Starter Kit pottery painting kit Polymer Clay Tools Sculpting Tools Air Dry Clay Kit for Beginners pottery kit Palette Clays DIY Arts and Crafts for Adults Beginner Gifts
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 10mo ago

Caydo Air Dry Clay Kit for Adults & Beginners - Complete Pottery Making Set with 5 Pottery Template Kit Tools Paints Varnish & Guide - Creative Craft Kit for Home
- Price
- £30.60
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 10mo ago

Luxfizz Pottery Wheel for Kids - Complete Pottery Painting Kit Arts and Crafts for Kids Ages 6-14 with 2 Pack Air Dry Clay Art Supplies Toys for Boys Girls Christmas Birthday Gift for Ages 6-14
- Price
- £20.45
- Rating
- 4.3/5
- Reviews
- 172
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
35
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
27%
- Pott'd21%
- Sculpd20%
- UHAPEER10%
- Pllieay9%
- Atrixart7%
- Anbar7%
Demand
Pottery Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Pottery Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pottery54K/yr
- pottery kit61K/yr
- ceramics & pottery5K/yr
- pottery kit for adults7K/yr
- pottery set5K/yr
- pottery making kit3K/yr
- home pottery kit for adults4K/yr
Reviews and returns
What reviews say buyers love and hate about Pottery Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they break after only 1 use
not very durable
Cracks and falls apart
Not good quality
Very poor quality product
the quality and performance could definitely be improved
Not worth the money
So it's hard to create a shape
The clay was also a bit hard making it difficult for small hands to knead into shape
Love
Fun and easy for kids
Fun Gift
Great fun
Fun Gift
Great gift idea
Great gift
Great product that was presented beautifully
Nice kit
quality product
Easy to use
It is very easy to set up and use,
easy to shape
The wheel was easy to use
Wheel works successfully
My Granddaughter enjoys using this wheel
Return
0.7% Return rate 4% Fixable by listing
Not worth the money
Not good quality
Very poor quality product
the quality and performance could definitely be improved
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pottery Kit questions
Answered from the same tracked data.









