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Pottery Kit

Fail

Demand is soft, at -35.0% this quarter, so Pottery Kit is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£80K/yr140K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
51%top-5 click share · 20 brands · 35 sellers

Flapen Score

Pottery Kit against its category

The dotted line is the Home & Garden average. Past it, Pottery Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pottery Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pottery Kit 140K times last year and spent an estimated £80K. The top 5 brands take 73% of clicks. Demand peaks in Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
2.2%
Market size, estimated
£80Ka year
Peak month
December5.9× the quietest month
Top search term
pottery54K searches a year

02 · Price

A sale here is worth £25.46.

Listings sell for £25.46 on average, from £10.33 to £60.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £25.46 that is £3K to £6K a year per listing.

Average price
£25.46inside the $15 to $100 sweet spot
Price range
£10.33–£60.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #200 within Ceramics & Pottery. It carries 691 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
25.4%
Average rank
#200in Ceramics & Pottery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
691per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pottery Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

35

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

27%

  • Pott'd21%
  • Sculpd20%
  • UHAPEER10%
  • Pllieay9%
  • Atrixart7%
  • Anbar7%

Demand

Pottery Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Pottery Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pottery54K/yr
  • pottery kit61K/yr
  • ceramics & pottery5K/yr
  • pottery kit for adults7K/yr
  • pottery set5K/yr
  • pottery making kit3K/yr
  • home pottery kit for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Pottery Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.11

they break after only 1 use

not very durable

Cracks and falls apart

Quality-Overall13%+0.24

Not good quality

Very poor quality product

the quality and performance could definitely be improved

Value For Money8%−0.03

Not worth the money

Shape/Style8%−0.05

So it's hard to create a shape

Hard Feel8%−0.05

The clay was also a bit hard making it difficult for small hands to knead into shape

Love

Fun/Entertainment Experience26%+1.23

Fun and easy for kids

Fun Gift

Great fun

Gifting Purpose18%+1.40

Fun Gift

Great gift idea

Great gift

Quality-Overall13%+0.24

Great product that was presented beautifully

Nice kit

quality product

Ease Of Use12%+0.82

Easy to use

It is very easy to set up and use,

easy to shape

Wheel Quality8%+0.64

The wheel was easy to use

Wheel works successfully

My Granddaughter enjoys using this wheel

Return

0.7% Return rate 4% Fixable by listing

Functionality-Overall27%▁▅▃█▅▃
Gifting Purpose11%▇▁█▁▁▄
Defective Material/Parts10%▁▅██▃▁
Value For Money9%▅▁▁▁▃█

Not worth the money

Quality-Overall8%█▇▁▁▃▁

Not good quality

Very poor quality product

the quality and performance could definitely be improved

FAQ

Common Pottery Kit questions

Answered from the same tracked data.