pottd
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£30.57avg listing price — sweet spot $15–$100
Price range
Incredible£19.66–£41.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good801.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£14K£14K/yr · 21K searches
Growth
Bad-57.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pottd is a £14K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pottd market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £15K–£23K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #198
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 80%
- Out of stock
- 24.6%
- Avg brand age
- 24 months
- Avg seller age
- 215 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Pott'd92%
- Sculpd6%
- craftizen2%
Demand
Weekly Amazon search volume, last 24 weeks — -57.7% search growth over the last 90 days.Top pottd products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pottd at Home Pottery Kit for Adults. Air Dry Clay Kit for Beginners. Craft Kit for Adults Includes: Air-Dry Clay for Adult Tools Paints Brushes Sealant How-to-Guides
Pott'd£32.194.7★2,441 rev
Pottd Paintables Paint-a-Mug Set Pottery Painting Kits for Adults. DIY Mug Painting Kit for Beginners. Ceramic Painting Kit Includes Mugs Paints Brushes and Painting Inspiration Guide
Pott'd£32.954.4★180 rev
Pottd Date Night Candle Kit Romantic DIY Craft Kit for Couples. Includes Air-Dry Clay Candle Wax Paints Tools Fragrance Oil & Beads Perfect for Valentines Day Anniversaries or Date Nights
Pott'd£41.164.4★41 rev
Pottd at Home Pottery Kit for Adults. Air Dry Clay Kit for Beginners. Craft Kit for Adults Includes: Air-Dry Clay for Adult Tools Paints Brushes Sealant How-to-Guides
Pott'd£32.304.7★2,441 rev
Sculpd - The Original Pottery Kit - Complete Air Dry Clay Kit for Adults Includes Sculpting Tools Varnish Paint Brushes Guides Arts & Crafts Sets Gloss Varnish
Sculpd£30.144.6★854 rev
Newest
by launch date
Pottd Tea & Biscuit Coaster Pottery Kit for Beginners Air Dry Clay Kit for Adults DIY Craft Kit Includes Air Dry Clay Biscuit Stamp Cutters Paints Tools and Video Guides
Pott'd£32.100 rev
Pottd Paintables Paint-a-Mug Set Pottery Painting Kits for Adults. DIY Mug Painting Kit for Beginners. Ceramic Painting Kit Includes Mugs Paints Brushes and Painting Inspiration Guide
Pott'd£32.95180 rev
Pottd Paintables Paint-a-Travel Mug Kit DIY Pottery Painting Kit for Adults with Travel Mug Paints Brushes Sponges Palette and Guide Craft Kit for Adults Ideal for Personalised Gifts
Pott'd£36.8334 rev
Pottd Paintables Paint-a-Wine Glass Kit - DIY Glass Painting Kit for Adults with Wine Glasses Paints Brushes Pens and Charms Craft Kit for Adults Ideal for Beginners
Pott'd£32.5314 rev
craftizen Paint Your Own Mug Kit - Mug Painting Kit for 2 Adults or Kids Ceramic Mugs to Paint with Brushes & Paints DIY Pottery Painting Kit & Mug Decorating Gift Set
craftizen£24.6217 rev
Trending
90-day click momentumPottd Tea & Biscuit Coaster Pottery Kit for Beginners Air Dry Clay Kit for Adults DIY Craft Kit Includes Air Dry Clay Biscuit Stamp Cutters Paints Tools and Video Guides
Pott'd£32.100.0★
Pottd Paintables Paint-a-Wine Glass Kit - DIY Glass Painting Kit for Adults with Wine Glasses Paints Brushes Pens and Charms Craft Kit for Adults Ideal for Beginners
Pott'd£32.534.5★
Pottd Paintables Paint-a-Travel Mug Kit DIY Pottery Painting Kit for Adults with Travel Mug Paints Brushes Sponges Palette and Guide Craft Kit for Adults Ideal for Personalised Gifts
Pott'd£36.834.5★
craftizen Paint Your Own Mug Kit - Mug Painting Kit for 2 Adults or Kids Ceramic Mugs to Paint with Brushes & Paints DIY Pottery Painting Kit & Mug Decorating Gift Set
craftizen£24.624.8★
Pottd at Home Pottery Kit for Adults. Air Dry Clay Kit for Beginners. Craft Kit for Adults Includes: Air-Dry Clay for Adult Tools Paints Brushes Sealant How-to-Guides
Pott'd£36.544.7★
What buyers say about pottd
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Brilliant gift,”
“Easy and fun”
“an excellent idea to keep them entertained”
“Got what I ordered”
“An excellent value”
“easy to follow instructions that I've possibly ever had with a kit on here”
“each creating our own design”
“theres a good variety of coloured paints too”
“Actually, considering it's only two glasses, I was quite surprised as the size of the paint pots”
What buyers complain about
“The glasses are huge”
“not as bright as I was hoping-”
“Never did work out what the sponge was for”
Top return reasons
Common questions
- Is pottd profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -57.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the pottd niche?
- 3 brands and 5 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pottd?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Functionality-Overall. The return rate is 0.5%.
- What does it cost to enter the pottd niche?
- Listings span £19.66–£41.16; the average listing price is £30.57 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.