Potato Mashers

Shoppers searched for this 655K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £508K a year.

Searches, last 12 months

655K

Growth, 90 days vs prior 90

-44.5%

Conversion, latest week

9.2%

Market size, estimated

£508Ka year

Peak month

January2.7× the quietest month

Top search term

potato mashers304K searches a year

Listings sell for £8.47 on average, from £3.39 to £34.87. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £8.47 that is £11K to £13K a year per listing.

Average price

£8.47under the $15 to $100 sweet spot

Price range

£3.39–£34.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

£11K–£13K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #37 within Mashers. It carries 1,635 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#37in Mashers

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,635per listing

Listings tracked

33

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months