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Potato Fertiliser Uk

Fail

Demand is soft, at -58.4% this quarter, so Potato Fertiliser Uk is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£26K/yr21K searches / yr
90-day growth
-58.4%search demand this quarter
Competition
65%top-5 click share · 10 brands · 44 sellers

Flapen Score

Potato Fertiliser Uk against its category

The dotted line is the Home & Garden average. Past it, Potato Fertiliser Uk is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potato Fertiliser Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Potato Fertiliser Uk 21K times last year and spent an estimated £26K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-58.4%
Conversion, latest week
13.0%
Market size, estimated
£26Ka year
Peak month
March28.5× the quietest month
Top search term
potato fertiliser uk10K searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £5.13 to £18.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.62 that is £962 to £2K a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£5.13–£18.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£962–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #73 within Fertilisers & Plant Food. It carries 255 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
22%
Out of stock, average day
8.4%
Average rank
#73in Fertilisers & Plant Food
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
255per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Potato Fertiliser Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

44

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

  • Vitax Ltd40%
  • Bronte Heritage Collection15%
  • Elixir Gardens11%
  • BozexPro11%
  • TOP SAVER6%
  • XEEMYX5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Potato Fertiliser Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 28.5×

Search terms

Top Potato Fertiliser Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • potato fertiliser uk10K/yr
  • potato fertiliser8K/yr
  • potato fertilizer3K/yr

Reviews and returns

What reviews say buyers love and hate about Potato Fertiliser Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.10

Much smaller than I thought

Small amounts

Its granular form. the size is much smaller compared to other granules fertiliser I have used before

Value For Money18%−0.10

Very expensive

This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED

Way over priced

Leak-Proof12%

the shipping box had a lot of escaped pellets. a lot

that could spill

Smell8%+0.32

An inoffensive, slightly woody smell

dont have that harsh chemical smell you sometimes get

In this case the smell just reminds me of goldfish food

Instructions/User Manual/Troubleshooting5%−0.02

Instructions were not correct

Love

Quality-Overall29%+0.99

Excellent Feed – Really Noticeable Results

Excellent product

Quality

Ease Of Use24%−0.15

Easy to use

It is extremely easy to use - just mix it with the soil before planting. between February and April

easy to follow

Advertised Vs Actual Product15%+1.85

does it's work

Exactly as described

Just what I needed

Value For Money11%−0.10

-decent value at £9.99

Good Value

In that sense it's great value for money

Efficiency5%+0.64

Works well

it works for me

Return

0.0% Return rate 50% Fixable by listing

Size-Overall40%▁▁▁█▁▁

Much smaller than I thought

Small amounts

Its granular form. the size is much smaller compared to other granules fertiliser I have used before

Leak-Proof30%▁██▁▁▃

the shipping box had a lot of escaped pellets. a lot

that could spill

Advertised Vs Actual Product10%▁▁▁▁▁█

is that the photo representation is not accurate

Value For Money10%▁▁▁▁█▁

Very expensive

This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED

Way over priced

Smell10%▁▁▁▁▁█

An inoffensive, slightly woody smell

dont have that harsh chemical smell you sometimes get

In this case the smell just reminds me of goldfish food

FAQ

Common Potato Fertiliser Uk questions

Answered from the same tracked data.