How competitive is the Pot Pourri niche on Amazon United Kingdom?

13 brands and 28 sellers compete in Pot Pourri on Amazon United Kingdom. The top 5 Pot Pourri products take 35% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Pot Pourri?

Pot Pourri buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Pot Pourri niche?

Pot Pourri sells for £9.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.63–£16.30. The average incumbent carries 1,001 reviews — the moat a new listing must climb.

Pot Pourri

Pot Pourri shows low returns (0.4%), but soft demand (-27.4% this quarter) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Pot Pourri profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pot Pourri is a £152K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.

Pot Pourri: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.4% over the last 90 days and 5.7% of searches end in a purchase.

£152K

revenue / yr

Units sold / yr15K

Search volume / yr-27.4%289K

Conversion rate5.7%

Avg price£9.16

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 28

Top-5 product click share35%

Open market16%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 39 products

Top Pot Pourri products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SCENTORINI Ocean Dried Flower Potpourri 240g Blue Petals Essential Oil

Price: £8.32
Rating: 4.6/5
Reviews: 28
Age: 9mo ago

Qingbei Rina White Pot pourri Vanilla Scented Dried Flowers 100g

Price: £7.94
Rating: 3.6/5
Reviews: 643
Age: 3y ago

SCENTORINI Citrus Dried Flower Potpourri 240g Orange Petals & Essential Oil

Price: £8.58
Rating: 4.0/5
Reviews: 411
Age: 6mo ago

SCENTORINI Rose Dried Flower Potpourri 240g Red Petals with Fragrance Oil

Price: £8.27
Rating: 4.0/5
Reviews: 15
Age: 9mo ago

Qingbei Rina Pot pourri Bags Rose Scented Dried Flower Pink-240g

Price: £12.14
Rating: 4.2/5
Reviews: 7,654
Age: 9y ago

Newest

by launch date

Scent-Hi Natural Citrus Scented Pot Pourri with 10ml Essential Oil

Price: £8.35
Rating: 3.6/5
Reviews: 15
Age: 5mo ago

SCENTORINI Citrus Dried Flower Potpourri 240g Orange Petals & Essential Oil

Price: £8.58
Rating: 4.0/5
Reviews: 411
Age: 6mo ago

Scent-Hi Natural Ocean Scented Pot Pourri with 10ml Essential Oil

Price: £8.18
Rating: 4.0/5
Reviews: 20
Age: 7mo ago

Scent-Hi Natural Rose Scented Pot Pourri with 10ml Essential Oil

Price: £8.25
Rating: 4.4/5
Reviews: 14
Age: 7mo ago

2 Bags Fruit Lavender Pot Pourri 200g Dried Flowers Sachets Natural

Price: £6.07
Rating: 4.2/5
Reviews: 5
Age: 7mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

35%

Top 20: 80%

Open market

12%

Qingbei Rina34%
SCENTORINI23%
Scent-Hi12%
Soul & Scents9%
Shop4allsorts6%
IKEA4%
Open — no brand owns it (7 brands, 12%)

Pot Pourri demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume289KCVR5.7%Products39Brands13Top 5 Brands84%OOS Rate26.9%Rating4.0★Reviews1,001Avg BSR#29

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Top Pot Pourri search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

potpourri91K/yr -25.4%2.8% conv.
pot pourri78K/yr -20.9%3.6% conv.
pot pourri scented79K/yr -33.5%4.9% conv.
potpourri scented16K/yr -32.8%4.5% conv.
pot pourri bags10K/yr -29.6%4.2% conv.
popuri3K/yr -2.2%2.2% conv.
poperie5K/yr -53.6%4.1% conv.
potpourri bags3K/yr -37.5%2.4% conv.
autumn potpourri5K/yr +34.5%0.0% conv.

What reviews say buyers love and hate about Pot Pourri

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Smell60%

“Fantastic smell”

Quality-Overall9%

“Excellent product”

Color8%

“Beautiful colour”

Value For Money5%

“Good value for money”

Advertised Vs Actual Product5%

“Just as described”

What buyers complain about

92% of reviews

Smell57%

“Smells very chemical”

Size-Overall13%

“Very small”

Value For Money9%

“Not worth the price”

Quality-Overall5%

“Disappointing: very poor quality contents”

Allergies2%

“the solvent/oil is giving me a headache after just a few minutes”

Pot Pourri return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

35%

2Size-Overall

32%

3Color

14%

4Value For Money

5Advertised Vs Actual Product

Common Pot Pourri questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pot Pourri 53/100 on Amazon United Kingdom — Worth a look. The niche generates £152K/yr across 39 tracked products. 1 of 13 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.