Pot Pourri

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

-27.4%

Conversion, latest week

5.7%

Market size, estimated

£152Ka year

Peak month

December2.7× the quietest month

Top search term

potpourri91K searches a year

Listings sell for £9.16 on average, from £4.63 to £16.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £9.16 that is £916 to £2K a year per listing.

Average price

£9.16under the $15 to $100 sweet spot

Price range

£4.63–£16.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£916–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #29 within Home Fragrance. It carries 1,001 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

82%

Out of stock, average day

26.9%

Average rank

#29in Home Fragrance

Average rating

4.04 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,001per listing

Listings tracked

39

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months