pot pourri
Worth a lookShows low returns (0.4%), but soft demand (-27.4% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,000.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£152K£152K/yr · 289K searches
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.63–£16.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pot pourri is a £152K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
pot pourri market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £115K–£137K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 77%
- Out of stock
- 26.9%
- Avg brand age
- 42 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
28
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
35%
Top 20: 80%
Open market
12%
- Qingbei Rina34%
- SCENTORINI23%
- Scent-Hi12%
- Soul & Scents9%
- Shop4allsorts6%
- IKEA4%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Top pot pourri search terms
- potpourri91K/yr
- pot pourri78K/yr
- pot pourri scented79K/yr
- potpourri scented16K/yr
- pot pourri bags10K/yr
- popuri3K/yr
- poperie5K/yr
- potpourri bags3K/yr
- autumn potpourri5K/yr
Top pot pourri products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SCENTORINI Ocean Dried Flower Potpourri 240g Blue Petals Essential Oil
SCENTORINI£8.324.6★28 rev
Qingbei Rina White Pot pourri Vanilla Scented Dried Flowers 100g
Qingbei Rina£7.943.6★643 rev
SCENTORINI Citrus Dried Flower Potpourri 240g Orange Petals & Essential Oil
SCENTORINI£8.584.0★411 rev
SCENTORINI Rose Dried Flower Potpourri 240g Red Petals with Fragrance Oil
SCENTORINI£8.274.0★15 rev
Qingbei Rina Pot pourri Bags Rose Scented Dried Flower Pink-240g
Qingbei Rina£12.144.2★7,654 rev
Newest
by launch date
Scent-Hi Natural Citrus Scented Pot Pourri with 10ml Essential Oil
Scent-Hi£8.3515 rev
SCENTORINI Citrus Dried Flower Potpourri 240g Orange Petals & Essential Oil
SCENTORINI£8.58411 rev
Scent-Hi Natural Ocean Scented Pot Pourri with 10ml Essential Oil
Scent-Hi£8.1820 rev
Scent-Hi Natural Rose Scented Pot Pourri with 10ml Essential Oil
Scent-Hi£8.2514 rev
2 Bags Fruit Lavender Pot Pourri 200g Dried Flowers Sachets Natural
Zhixan£6.075 rev
Trending
90-day click momentumScent-Hi Natural Citrus Scented Pot Pourri with 10ml Essential Oil
Scent-Hi£8.353.6★
SCENTORINI Rose Dried Flower Potpourri 240g Red Petals with Fragrance Oil
SCENTORINI£8.274.0★
Soul & Scents Lavender Potpourri | Dried Flowers | Fine-Living | Natural Decoration | Mood Enhancer | Perfect for Home Decor Gifts and Aromatherapy | Made in India | Pack of 2-140gm Each
Soul & Scents£13.124.4★
Scent-Hi Natural Rose Scented Pot Pourri with 10ml Essential Oil
Scent-Hi£8.254.4★
Scent-Hi Natural Ocean Scented Pot Pourri with 10ml Essential Oil
Scent-Hi£8.184.0★
What buyers say about pot pourri
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic smell”
“Excellent product”
“Beautiful colour”
“Good value for money”
“Just as described”
“perfect dried lavender”
“Very pleased was a birthday gift”
“looks very attractive”
“Lasts for a long time”
“nice shapes ect”
What buyers complain about
“Smells very chemical”
“Very small”
“Not worth the price”
“Disappointing: very poor quality contents”
“the solvent/oil is giving me a headache after just a few minutes”
“OK NOT VERY STRONG SMELLING”
“does not last more than a few minutes”
“dry flakes”
“Any impression that there might be more than 1 flower-head per box is misleading”
“Colour is red and different colours”
Top return reasons
Common questions
- Is pot pourri profitable to sell on Amazon United Kingdom?
- The niche generates £152K/yr across 39 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the pot pourri niche?
- 13 brands and 28 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in pot pourri?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- When does demand for pot pourri peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the pot pourri niche?
- Listings span £4.63–£16.30; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.