Pot Pourri

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

-27.4%

Conversion, latest week

5.7%

Market size, estimated

£152Ka year

Peak month

December2.7× the quietest month

Top search term

potpourri91K searches a year

Listings sell for £9.16 on average, from £4.63 to £16.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £9.16 that is £916 to £2K a year per listing.

Average price

£9.16under the $15 to $100 sweet spot

Price range

£4.63–£16.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£916–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #29 within Home Fragrance. It carries 1,001 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

82%

Out of stock, average day

26.9%

Average rank

#29in Home Fragrance

Average rating

4.04 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,001per listing

Listings tracked

39

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months