Is pot profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 91 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (65/100).

How competitive is the pot niche?

41 brands and 229 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in pot?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.6%.

When does demand for pot peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the pot niche?

Listings span £8.76–£89.72; the average listing price is £25.62 (sweet spot $15–$100). The average incumbent carries 1,437 reviews — the moat a new listing must climb.

pot

Worth a look

Shows a sweet-spot price point ($25.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£25.62

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Great£8.76–£89.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Great£1.2M

£1.2M/yr · 2.0M searches

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,437.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, pot is a £1.2M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 65/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pot market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: £1.0M–£1.3M; units × avg price
Conversion rate: 2.3%
Avg BSR: #1,618
Page quality: 0%
Prime: 84%
Sponsored: 86%
Out of stock: 5.2%
Avg brand age: 49 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

229

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

21%

Top 20: 60%

Open market

41%

Tefal17%
Tower13%
Buckingham9%
Amazon Basics8%
Blackmoor8%
Rainberg5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top pot search terms

saucepan344K/yr -21.1%2.6% conv.
pot317K/yr -33.7%1.1% conv.
pots181K/yr -13.8%0.7% conv.
cooking pots211K/yr -25.6%0.7% conv.
saucepans162K/yr -23.4%1.2% conv.
stainless steel pot105K/yr -34.0%1.1% conv.
cooking pot97K/yr -18.8%1.4% conv.
stock pot103K/yr -32.5%1.4% conv.
kitchen pots51K/yr -1.7%0.3% conv.
stainless steel pots38K/yr +1.9%0.8% conv.

All search terms

Top pot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tower T80357 Cerasure 18cm Saucepan with Non-Stick Coating Suitable for all Hob Types Graphite

Tower£10.794.4★640 rev

Tefal Comfort Max 18cm Stainless Steel Saucepan with Glass Lid Durable Cookware for Healthy Cooking Induction Compatible Ergonomic Stay-Cool Handle C9732304

Tefal£14.884.6★248 rev

Blackmoor 18cm Saucepan with Tempered Glass Lid/Cool Touch Handle/Non-Stick Ceramic-Coated PFAS-Free Suitable for All Hob Types/Black Classic 65740

Blackmoor£11.194.5★2,524 rev

Premier Housewares Stainless Steel Saucepan Set 3 Piece Set with Glass Lids

Premier£22.134.1★898 rev

Tefal Comfort Max 24cm Stainless Steel Stewpot Durable Casserole Dish with Glass Lid Induction Compatible Ergonomic Stay-Cool Handles C9734604

Tefal£21.964.6★563 rev

Newest

by launch date

Cast Iron Dutch Oven - 26CM 5L Casserole Dish with Lid Enamelled Cast Iron Round Pot for Bread Baking Braising Stews Roasting Dutch Pot with Heat-resistant Gloves Easy to Clean - Red Topbooc

Topbooc£25.95107 rev

7mo ago

SHEUMNT Stainless Steel pots and Pans Set 6 PCS Nonstick Induction Kitchen Cookware Set Works with Induction/Electric and Gas Cooktops Nonstick Oven Safe Camping Cookware

SHEUMNT£23.84487 rev

1y ago

Swan Townhouse 18cm Stainless Steel Saucepan with Glass Lid Suitable for All Hob Types (Including Induction) Dishwasher Safe Stainless Steel SWPS5029SS

Swan£8.79447 rev

1y ago

Non Stick Saucepan Set Induction Saucepan with Lid 3pcs Marble Sauce Pan 16cm 18cm 20cm Saucepot Set by Nuovva

nuovva£34.64672 rev

2y ago

Rainberg Saucepan with Lid Nonstick Milk Pan Suitable with Induction Gas and Electric Hobs Cooking Pot with Pour Spout. (Black 16cm)

Rainberg£10.61659 rev

2y ago

What buyers say about pot

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“The pan is good quality”

Value For Money17%

“Great deal”

Ease Of Cleaning10%

“Cleans great”

Size-Overall6%

“This just a fine size for me highly recommend”

Strength4%

“Sturdy pans”

Advertised Vs Actual Product3%

“As described”

Cooking Experience3%

“Cooks food evenly”

Baking3%

“Great pans”

Weight Light3%

“Lightweight and easy to clean”

Adhesion/Stickiness2%

“The non stick is great too”

What buyers complain about

Size-Overall11%

“Very small”

Quality-Overall11%

“Bad quality”

Adhesion/Stickiness6%

“Not non stick”

Durability5%

“about to fall apart”

Compatibility-Overall4%

“its a shame they werent compatible”

Functionality-Overall3%

“barely works”

Ease Of Cleaning3%

“I couldn't remove it even with cleaning”

Value For Money3%

“Very bad for the price”

Rusts/Corrodes3%

“Is it rust”

Thickness2%

“The material feels much thinner than expected”

Top return reasons

Size-Overall45%

Compatibility-Overall13%

Quality-Overall7%

Functionality-Overall5%

Advertised Vs Actual Product4%

Weight Heavy3%

Defective Material/Parts2%