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Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

2.3%

Market size, estimated

£1.2Ma year

Peak month

October2.1× the quietest month

Top search term

saucepan344K searches a year

Listings sell for £25.62 on average, from £8.76 to £89.72. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £25.62 that is £6K to £13K a year per listing.

Average price

£25.62inside the $15 to $100 sweet spot

Price range

£8.76–£89.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£6K–£13K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,618 within Cookware. It carries 1,437 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

84%

Out of stock, average day

5.2%

Average rank

#1,618in Cookware

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,437per listing

Listings tracked

91

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

49 months