Skip to content

Posters

Maybe

Returns run at only 0.6% of orders. But buyers convert on only 0.7% of searches, so Posters is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£81K/yr1.5M searches / yr
90-day growth
-17.1%search demand this quarter
Competition
35%top-5 click share · 32 brands · 75 sellers

Flapen Score

Posters against its category

The dotted line is the Home & Garden average. Past it, Posters is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Posters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Posters 1.5M times last year and spent an estimated £81K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
0.7%
Market size, estimated
£81Ka year
Peak month
September2.2× the quietest month
Top search term
posters575K searches a year

02 · Price

A sale here is worth £8.20.

Listings sell for £8.20 on average, from £3.33 to £23.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.20 that is £820 to £2K a year per listing.

Average price
£8.20under the $15 to $100 sweet spot
Price range
£3.33–£23.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£820–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #686 within Artwork. It carries 467 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
85%
Out of stock, average day
17.6%
Average rank
#686in Artwork
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
467per listing
Listings tracked
41

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Posters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

75

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

35%

Top 20: 75%

Open market

45%

  • A ART·ZONE20%
  • Generic10%
  • omle7%
  • LISA MARIE DESIGNS7%
  • Dazzlewall6%
  • BDSHUNBF5%

Demand

Posters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Posters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • posters575K/yr
  • poster287K/yr
  • posters for bedroom168K/yr
  • movie posters103K/yr
  • music posters78K/yr
  • album cover posters57K/yr
  • wall posters31K/yr
  • band posters33K/yr
  • bedroom posters23K/yr
  • music poster19K/yr

Reviews and returns

What reviews say buyers love and hate about Posters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+1.31

doesnt feel particularly high-end

Poor quality

Terrible

Print Quality17%−0.02

Low quality prints

the print clarity is not that great so they will look ok at a distance behind a frame

Part of the print missing

Durability11%−0.13

sadly it just fell apart splitting at its folds so didn't last a week

Failed after a day

Fell apart

Material Quality7%−0.03

Weird material

Odd material

Size-Overall6%+0.12

Small size

A bit small

It was smaller than I had thought and folded, so it looks odd on a child's wall

Love

Quality-Overall29%+1.31

Good variety

Great item 😃 Item as described & in immaculate condition

Amazing quality

Print Quality13%−0.02

Good print

Very happy with my poster, colour and size fantastic, will definitely be back for more print offs

lovely fabric prints

Advertised Vs Actual Product12%+1.30

As described

It is what is says

Exactly what I needed

Size-Overall7%+0.12

Good size

A good size for easy viewing

its a good size not too small not too big

Frame Quality6%+0.23

Easy to frame

Very nice ive framed them

they look great when we put them into frames

Return

0.6% Return rate 49% Fixable by listing

Size-Overall27%█▃▇█▆▅

Small size

A bit small

It was smaller than I had thought and folded, so it looks odd on a child's wall

Quality-Overall16%▂█▆▆▃▆

doesnt feel particularly high-end

Poor quality

Terrible

Advertised Vs Actual Product15%▆▁▄█▅▅
Adhesion/Stickiness7%█▆▄▄▁▁
Print Quality7%▄▁▁▁█▅

Low quality prints

the print clarity is not that great so they will look ok at a distance behind a frame

Part of the print missing

FAQ

Common Posters questions

Answered from the same tracked data.