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Poster Tube

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $37K a year here, so Poster Tube is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£37K/yr66K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
42%top-5 click share · 27 brands · 34 sellers

Flapen Score

Poster Tube against its category

The dotted line is the Home & Garden average. Past it, Poster Tube is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poster Tube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poster Tube 66K times last year and spent an estimated £37K. The top 5 brands take 57% of clicks. Demand peaks in Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
4.9%
Market size, estimated
£37Ka year
Peak month
February1.7× the quietest month
Top search term
cardboard tubes31K searches a year

02 · Price

A sale here is worth £11.20.

Listings sell for £11.20 on average, from £5.31 to £37.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.20 that is £0 to £1K a year per listing.

Average price
£11.20under the $15 to $100 sweet spot
Price range
£5.31–£37.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #614 within Art & Craft Supplies. It carries 100 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
68%
Out of stock, average day
12.6%
Average rank
#614in Art & Craft Supplies
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
100per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Poster Tube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 rising

Sellers

34

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

42%

Top 20: 84%

Open market

36%

  • Craftplay22%
  • Triplast13%
  • Healifty8%
  • Bright Creations8%
  • zmybcpack7%
  • STOBOK7%

Demand

Poster Tube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Poster Tube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardboard tubes31K/yr
  • cardboard tube17K/yr
  • cardboard tubes for craft14K/yr
  • toilet roll tubes4K/yr

Reviews and returns

What reviews say buyers love and hate about Poster Tube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.46

Not fit for purpose

Tubes. To small for the job.

A bit short

Value For Money26%−0.06

a bit overpriced

Expensive

Horribly expensive

Advertised Vs Actual Product6%+0.49

Innaaccurate description

Adhesion/Stickiness6%−0.10

All stuck together with glue that will kill hatching bees

Glued together

Thickness4%−0.01

they are a little thicker

and second, they are just too thin for most of the projects I want it for

Love

Strength26%+2.81

the rest of the tubes feel sturdy

Sturdy bee tubes

Super strong

Value For Money19%−0.06

Good value

Worth the money

Great value for money

Quality-Overall13%+0.87

Excellent quality cardboard

Good quality tubes

I am pleased with the quality of this product

Advertised Vs Actual Product10%+0.49

As described

Does what it says on the tin

Size-Overall6%−0.46

these are the right size

fit in to my bee hotel

size was spot on

Return

0.8% Return rate 84% Fixable by listing

Size-Overall78%▇▇▇▇▇█

Not fit for purpose

Tubes. To small for the job.

A bit short

Quality-Overall4%▁▆▄██▄

Poor quality - damaged during delivery

Advertised Vs Actual Product4%▁▅█▅▁▁

Innaaccurate description

Defective Material/Parts3%▇▃▁▅█▁
Thin2%█▃▁▁▁▁

FAQ

Common Poster Tube questions

Answered from the same tracked data.